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| Over 15 years experience in new product launches, and building brand equity Defines the strategic elements and messages that support market opportunities throughout the brand lifecycle Enhances the opportunities to build on a common communication foundation in promotion, education or DTP Areas of expertise: Global branding process and practice CNS, Cardiology, Dermatology, Allergy, Diabetes, GI |
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| Director Strategic Branding |
| Fran Davies |