Marketing.
Communication.
Content Creation.
Outsourced CMO.
Vijay Menon is a Bangalore based marketing and communication consultant. He has over 24 years of experience in engineering, media, and marketing, 12 of them in leadership roles in marketing, communication, and investor relations in IT and BPO companies. Vijay was most recently VP-Marketing at Infosys BPO and QuEST.
S E R V I C E S
Vijay now offers specialized content creation services and outsourced CMO services to companies looking for senior marketing and communication expertise on a part-time basis.
Specialized content creation
An agency copywriter or an inhouse marketing communication resource is adequate for creating routine marketing collateral. But do they have the skill, insight, and experience to promote your point of view when you have something more complex to say?
Vijay has been writing on business and technology topics for over 20 years as an engineer in R&D, as an analyst and writer in the media, and as a marketing and communication professional in the IT and ITeS industries. His body of work includes marketing collateral, investor communication, CEO speeches, bylined media articles and industry overviews for India based IT services and consulting companies, and white papers and specialized brochures for global leaders such as IBM and Microsoft.
Writing charges start from 50 cents per word.
Outsourced CMO
As an outsourced CMO, Vijay works as a part-time head of marketing and communication. He works with the CEO to define goals and budgets, helps hire staff and external agencies, and works with business leaders to execute the marketing plan.
The typical range of marketing activities include:
- Corporate identity and branding
- Marketing collateral and websites
- Media and analyst relations
- Investor relations
- Trade shows and events participation
- Internal communication
Outsourced CMO fees start from $60 per hour.
E X P E R I E N C E
Apr 08 onwards: Independent consultant
Vice President - Marketing, QuEST, Bangalore ( engineering services outsourcing)
Vice President - Marketing, Infosys BPO, Bangalore
Marketing & Corporate Communications Manager, Ramco Systems, Chennai
Analyst and writer in the media with Business Line and India Today, Chennai
Design Engineer, Dept of Atomic Energy, Kalpakkam.
E D U C A T I O N
Executive program, Duke Corporate Education-Infosys
Executive program, Institute for Financial Management & Research, Chennai
Creative Writing Diploma, IGNOU
M.Tech, IIT Kanpur
T E S T I M O N I A L S
"Vijay helped us build engineering services outsourcing as a category distinct from IT and BPO and helped differentiate QuEST within the category."
Ajit Prabhu, CEO, QuEST, Bangalore and Hartford, CT
"SSI had a very successful listing on the London Stock Exchange based on our performance, a JV with NASDAQ, and US acquisitions. Vijay contributed to evolving a strategy for the integration of the acquired entities in terms of their branding and dealt extensively with the media, analysts and the investment community to manage the intense media and investor interest."
Kalpathi Suresh, CEO, SSI Ltd, Chennai
For a detailed profile, please visit www.vijaymenon.com.
Vijay Menon Consulting | Bangalore | menonv (at) yahoo.com