www.cultures-restaurant.ca

 

 

www.cultures-dining.com

 

www.cultures-restaurant.com

 

 

www.cultures-505university.ca

 

www.culturesrestaurant.ca

 

 

www.cultures-505university.com

 

www.culturesrestaurant.com

 

 

www.cultures505university.ca

 

www.cultures-at-505.ca

 

 

www.cultures505university.com

The table organizes the potential variations of domain names that have been proposed for the Cultures Restaurant website. In brainstorming for this particular task, suitability and uniqueness has to be given major consideration. All of the suggested domain names are available for registration, as indicated in the registries of Internic, a domain naming registration center.

 

In addition, several other issues had to be taken into account. First, the matter of simplicity is an important consideration. The name must not only be suitable, but it must also be easy to remember—as well as easy to type. With the realization of the huge popularity of the Internet in contemporary society, consideration of the top-level domain, or the domain name extension, in the hierarchal domain name system was also equally important as the name itself. It was decided early on that the preference was to have either a .ca or a .com ending, particularly because most people are used to typing these extensions, rather than to type .net or .org after a name.

Upon resolving these initial issues, consideration of the second-level domain, or the actual domain name, was the subsequent task at hand. The first ideas were to use variations of the words “cultures restaurants,” whether they include a dash or an underscore and so forth, as indicated in the table above. However, because Cultures Restaurants is a franchise of companies, the issue of misrepresentation was raised. The site was intended strictly for the use and promotion of the single franchise located on 505 University Avenue. In using these variations as potential domain names, users may be lead to believe that it is a site that represents the entire Cultures Restaurants franchise as a whole. This was a matter of concern for the client, Mr. Jao, because a large factor in his interest in creating a website was to increase public exposure to his store. In view of this, it was suggested that the domain name incorporate some sort of indication that the site was strictly for that particular store. This is where “cultures-505university” and its different variations emerged.

Each of the potential variations of domain names encompassed its individual merits and drawbacks. The shorter ones were easy to remember, as well as to type. In addition, shorter names (such as cultures-restaurant.ca or cultures-dining.com) are also generally the most concise, and easily “guessable.” The most effective domain names are those in which are short and easily identifies the company. The domain names that incorporated the location of the restaurant raised concern about whether the name itself would be too difficult to remember and type, but was still nonetheless not ruled out as a potential second-level domain name.