Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories, from medical research to literary research.
Marketing research (also called consumer research) is a form of business research. It is a form of applied sociology which concentrates on understanding the behaviours, whims and preferences, of consumers in a market-based economy. As a statistical science Marketing Research was pioneered by Arthur Nielsen in 1923.
Market research examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors.
Product Research - Looks at what products can be produced with available technology, and what new product innovations near-future technology can develop.
Advertising Research - Attempts to assess the likely impact of an advertising campaign in advance, and also measure the success of a recent campaign.
