Changing of the guards
at DaimlerChrysler Hamburg ((Germany)) - "Mister Mercedes", Burghard von Cramm (62) handed over the business to his successor Gerhard Roetters (53) at a party with 450 guests yesterday ((July 19th 99)). Von Cramm worked 42 years for the car manu- facturer with the star - seven of them in America and the last six as chief of the Niederlassung in |
Hamburg ((Germany)).
His successor Gerhard Roetters is a Mercedes man, works since 1968 for the group: "Burghard von Cramm has set the standard very high. I will try to meet that." In his non-retirement von Cramm will concentrate on his hobbies: Hunting and forestry. mas End of article from "Bild" Photo and text center below photo: Bild
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The new and the old boss: Yesterday Burghard von
Cramm (right) handed over Niederlassung Hamburg ((Germany)) to Gerhard Roetters (left) |
End of article from German daily newspaper "Bild" - translation
by MBEP webmaster
As could be heard some time earlier this month Mr. von
Cramm bought a G-Class and a "small forest" - as he himself called it -
in Mecklenburg-Western Pomerania, east of Hamburg.
Mercedes-Benz Enthusiast's Pages
wishes all the very best for Mr. von Cramm and Mr. Roetters!
Are you curious about the above
pictured face-lifted E-Class W210 E270CDI? Click here
Mr. Mercedes' Star-Hour
.
Since eleven years he belongs to his adoptive city like
the star to his company: Burghard von Cramm, chief of Niederlassung Hamburg
((Germany)) of DaimlerChrysler AG. Yesterday the 62 year old said goodbye
on a farewell-party to which Mercedes-Benz Germany invited into the showrooms
of the group in Wandsbek ((district of Hamburg)). And he began his last
official act before his retirement like he began his way with Mercedes
in 1957 - charismatic and pragmatic, forceful and clear-cut and with the
view forward: "We want to begin now, because otherwise it's getting too
hot here" he reminded the circa 250 guests to take their seats 15 minutes
after the official start of the party. Then he welcomed them warmly, "especially
those customers who didn't bring along personal gifts, but orders".
This spirit of sale Eckhard L. Panka, chairman of the
board of Mercedes-Benz Germany, knows too well. Burghard von Cramm for
more than four decades has personified and formed the spirit of the house,
set himself high goals, was always ready to fight. "He not only was present,
but always responsive, with real interest took on his employees, inspires
as a person", said Panka. A "Mercedes-man of the old school" would leave,
"we lose a colleague whom we will miss".
For the chamber of commerce, whose plenary assembly Burghard
von Cramm was a member of for nearly ten years - among other things as
chief of the economics committee - chamber of commerce deputy Martin Willich
said goodbye in just as humorous as personal words. The footsteps, "better
even the tyre size" which the future un-retired would leave behind would
be remarkable. Von Cramm not only always would have looked after the concerns
of the industry in Hamburg, made trends more accessible and actively co-formed
politics. But above all he has prevented that we, me too, go astray in
terms of automobiles. The automobile-man now "as wood farmer brings restlessness
into his forest near ((the city of)) Boizenburg, but still we will like
to listen to his advice in the future".
"I was working for 42 years in a brilliant company" the
retiring chief of the Niederlassung then took stock of his life, "for which
it was worth to work for". Nevertheless he would be glad to "look after
my forest, to go hunting and jogging" in the future.
"All the very best for the future" the new chief of Niederlassung
Gerhard Roetters wished. "I'm proud to be your successor. The standard
is very high, but I like to take the challenge".
End of article - translation by MBEP webmaster
As usual remarks in ((blabla)), but (blabla) belongs
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