Task One:

You can't possibly begin to market something without fully understanding it, so familiarize yourself with the story.  Click here for the full text of the play.  What does the title of this play mean? How will you be able to use your understanding of its meaning to enhance your ad campaign? Every member of your group must email a 250-350 word individual response to these questions to the Director of Advertising, Ms. Whitney.

To better understand the tone and subtext of the play, listen to these interpretations.  The NBC executives want to understand all of your creative brainstorming, and want to make sure that they are getting their money's worth, so take notes on specific aspects of the performance - accents, emphasis, subtext.  Is this closely following the original text? Do you want to use this as a model for your ad campaign? These notes will be collected as part of your group portfolio.

Watch a 90 second excerpt of the play here.  Take notes on sound, cinematography, set and costume design, acting, and screenplay.  How does this interpretation differ from the way you are planning to execute your ad campaign?

Now that you are familiar with the play and with all the important lingo, it is time to decide how you want to market this show.  Will you market it as a sitcom, drama, soap opera, or a reality show?  Which genre is best suited for the actions and dialogue of this play?

Home

Task 2