NKFUST03

www.oocities.org/nkfust03/

 PART 2

October 07, 2003

PROJECT: NEW PRODUCT DESIGN AND MARKETING

Type of Presentation: Group Oral Presentation

Task (please see Unit 2 A Wine That's Raised Some Stink, p. 19, Consider the Issues, 1995, Carol Numrich):

Think of an idea for an unusual product that would be fun to create. prepare the design and marketing strategy for your product. In preparing your product, consider the following:

• A description of your product (color, taste, etc.)

• Research and development

• The Packaging

• The label

• Marketing niche

• advertising strategy

• pricing

Write a jingle or short advertisement for your product. Present your design, marketing plan, and jingle or short advertisement to the rest of class.

Assessment: Completion and Oral Presentation for Invention Rubric

Groupings

Group 1                             Group 3

Group 2                             Group 4