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ABERCROMBIE & FITCH
IS AT IT AGAIN!
WHEN WILL THEY LEARN?

PARENTS PLEASE KEEP
PROTESTING THIS COMPANY!
THEY WILL LEARN THAT
THESE PRACTICES HAVE TO CHANGE!

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	A&F FALL QUARTERLY 2002 -- ANALYSIS Date: July 2, 2002 A&F has learned its lessons well and it has kept them out of jail and allowed A&F to still continue to sell a very over the edge pornographic catalog to draw kids into their stores to purchase their clothing line. If there is any other company so ruthless and anti-child, we are not aware of who they might be. Once upon a time Abercrombie & Fitch marketed their pornographic catalog to minors but upon receiving a letter from the Michigan Attorney General, they realized that if they continued selling their erotic catalog to youngsters, they would be faced with prosecution. A&F began to place a plastic wrap around their catalog and to ID their young consumer. They made this adaptation not because they are so noble but because they were forced into it by a prosecutor. But walk by a A&F store and you'll often see A&F stores are frequented by minors. ACTION STEP. We must do our best to not only urge our young people not to buy A&F items, but to help them understand in their heart and mind why aligning with A&F is supporting a company that is really manipulating a vulnerable area in their lives (hormones, sexuality, etc.) to get into their pockets. SECONDLY: When you send your loved one off to college, do you have an "oh whatever" attitude? "Oh, I just expect that he/she will just begin to act out - be easy for whoever comes along that stirs him/her." Do you anticipate that their life will consist of a lifestyle like that aggressively advertised in Abercrombie & Fitch's Fall Quarterly? Your topless daughter in bed with two young men. Your topless son with his pants unbuttoned, lounging on a sofa with a female. Your son - one of a threesome. He is open mouth kissing a second female while the first female kisses him and pulls on his pants. Abercrombie & Fitch continues to communicate by their catalog that faithfulness, modesty, self-control, abstinence is not what they or their clothing are about. Notice what A&F is communicating to kids in their written articles: In the column “Ask A&F”, advice to teens is given such as the following: Question: Dear A&F, How much masturbation is too much masturbation? Lila, Palm Beach, FL A&F: Hey Lila, Once a day is fine, three times a day is a little out of control, five times a day is perfect. Dear A&F, My friend told me that if you’re 500 miles away from your boyfriend and you fool around with someone, it’s not really cheating. Can I get a confirmation of this rule? Kendra, Berkley, CA Hey Kendra, If you just saw your boyfriend yesterday, then you’re a bad girl. If you haven’t seen him in six months, then PLEASE be a bad girl. Dear A&F, In a personal ad, if someone says they’re “very oral”, does that mean they like to give or get? Dan, Concord, CA Hey Dan, Who cares? Write back, for g--'s sake. THIRDLY: Isn't it time you began to speak up against Abercrombie & Fitch? When you see youth at your church or in your youth group wearing A&F clothing, isn't it time you let them know you are concerned and explain why? Isn't it time you speak to friends of your children who wear A&F product? Isn't it time you boycott A&F? As A&F continues to test the waters and see if in fact it can get away with sexualizing our youth and do so profitably, what message is that sending to other corporations? It won't stop with A&F if their lechery is profitable. BOYCOTT A&F - AND TELL OTHERS SIGN UP ONLINE -- <http://www.americandecency.org/PetitionForm.htm> ORDER A BOYCOTT A&F BUMPER STICKER SEE BELOW -- www.americandecency.org -- to view an example ANALYSIS ABERCROMBIE & FITCH FALL QUARTERLY 2002 DISCLAIMER: PROCEED WITH CAUTION -- NOT ONLY ARE PORNOGRAPHIC IMAGES ADDICTIVE AND CAPABLE OF SETTING PEOPLE OFF BUT SO ARE WRITTEN DESCRIPTIONS. The descriptions below are given for the purposes of shedding light upon the pornographic nature of A&F's Fall Quarterly Catalog. The introduction to the Abercrombie and Fitch Fall Quarterly states: “…we wish you a stimulating season of growth and exploration. As you embark on your journey, we offer a guide to proper campus conduct, with suggestions for on-campus living, … and artistic expression. Join us in exploring the rules and regulations that will enable you to satisfy your lust for learning.” The outside wrapper of the “catalog” states: “…How to break every rule in the freshman handbook”. Once again A&F pushes the legitimization of recreational, promiscuous sex. The Quarterly does offer “a guide” to campus conduct - but a far cry from proper conduct. The message sent in photo after photo and article after article that sex outside of marriage and sex with multiple partners is just part of college life. Inside front cover: Photo of topless female. Another photo of the same topless female in bed with two men. Page 1: Photo of several nude males depicting rear nudity. Page 4-5: Nude male lying on a sofa with a female beside him in a dorm room. The photo is entitled “Animal House”. Page 6-7: The same couple together on the sofa. The photo is a close up shot focusing on the nude male who is sitting with his legs spread, holding a small pillow in front of his groin. Page 8: Nude male holding paper towels in front of his groin. Page 12-13: Topless male with his pants unbuttoned, lounging on a sofa with a female. Page 25: Nude female on a bed in a dorm room. A shirtless male with his pants unzipped and partially pulled down is lying between her legs. Page 26-27: Female and male in their underwear, in the process if undressing. Page 28-29: Same couple lying on a bed wearing only underwear. The female is lying across the male while kissing him. Page 30-31: Photo of a nude male and a nude female in dorm room bunk beds. The topless female is in the top bunk and the male, revealing rear nudity, is in the bottom bunk. A clothed female sits near by. Page 32-33: Full-page photo of a nude male in a shower holding a towel in front of his groin. Page 34-35: Centerfold-like photo of a nude female in a shower. Close up shot of her breast. Page 52-53: Several nude males crowded together in a shower room - rear nudity. Page 54-55: Photo of same nude males showing rear nudity and covering groin with towels. Page 66: Nude male - rear nudity. Page 71: Photo of buttocks with writing on the buttocks as an advertisement for a concert. Page 76-77: Erotic kiss between a shirtless male and female in a car. Page 83: Two females embracing as one female kisses the cheek of the other. Page 84-85: Male and female lying in the booth at a restaurant while kissing. Page 88: Male embracing two females. The male’s shirt is open and his pants are unzipped and partially pulled down. One female is pulling down his underwear. He kisses the first female - open-mouthed, with the photo focusing on their tongues touching - while the second female kisses his neck. Page 89: Photo of the same threesome. The male now is open mouth kissing the second female while the first female kisses him and pulls on his pants. Page 92-93: Erotic scene of a female embracing and kissing a bare-chested male up against a tree. Page 96: Photo of male having his shorts pulled off by both males and females, as they laugh. Page 97: Same shot of male with his shorts pulled down, standing in his underwear. Page 110: Nude male, his hand cupping his penis. A portion of the penis is shown. Page 112-113: Completely nude female revealing bare breasts and also showing her pubic area. Her legs are crossed partially obscuring the vagina, however the pubic area and pubic hair is shown. The female is standing near a nude male who is holding something in front of his groin, however part of the pubic area is shown, revealing pubic hair. Page 114-115: Nude male lying on the ground.