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Business Areas
Northern Commerce. Trade and commerce are very much concentrated in the northern barangays of Parañaque, particularly in the Baclaran township. Its dry goods markets are known throughout the country as a bargain hunters' haven. Their line of ready-to-wear (RTW) clothings are the most sought and haggled for items. As one goes further south, commerce becomes less stressful since establishments are mostly run not unlike the old-fashioned mom and pop way. However, it is in these areas where the newly-constructed shopping malls are located. In Baclaran and Tambo, one would also notice the various 5-star condominiums that are either newly-erected or still under construction. Despite the rapid modernization of Parañaque, fishing still continues in the northwestern townships but most of the activities related to marine products are concentrated in Barangay La Huerta where the city's "fisherman's wharf" may be found. Here, seafood products are delivered from all over the country and are purchased straight from the boats.
Interior. Business in the central and interior regions of the city is mostly done along the Dr. A. Santos Avenue (DASA) or Sucat stretch that is famous for its automotive repair and assembly shops. Nevertheless, the "sleeping" communities behind DASA's business facade are actually a series of villages and subdivisions where real estate deals are transacted almost every hour of the day. The din of construction workers and land developers is always heard even in the most interior locations while new subdivisions keep on sprouting up here and there. Another area that has lately become very commercialized is Doña Soledad Avenue that cuts through Barangays Don Bosco , San Antonio and Moonwalk, especially now that it has been turned into a "fast-track" bypass known as C-5 road leading to DASA in the west and Ninoy Aquino International Airport in the north.
Industry in the South. Southern Parañaque becomes alive with the various industrial estates and plants that are operating usually 24 hours a day. Such industrial giants as Toyota Motor Philippines, Johnson and Johnson's, Motorola, Philacor (GE, White-Westinghouse), Columbia Motors (BMW, Hyundai, Kia), and Astra Pharmaceuticals are located in the area. Most of these industrial concerns base their operations along Parañaque's portion of the South Superhighway that is the Metropolis' major thoroughfare to arrive in the southern regions of Luzon.

Boulevard 2000
Another business area that is being anticipated upon by investors the world over is the coastal reclamation in Parañaque's western front. Dubbed "Boulevard 2000," the project's blueprint practically sets up a new major business district to rival its counterparts not just in Metro Manila but in the other cities within the Asia-Pacific region. More companies are expected to make Parañaque their corporate headquarters in the Philippines as the this is completed. The project aims to create a new skyline for the Metropolis and develop the Manila bay waterfront to international standards. This megaproject is yet another testimony to government and private sector’s joint resolve to deliver vital infrastructure in the National Capital Region, consistent with the current thrusts towards socio-economic and sustainable development. The essential elements of the project include: (1) Promotion of mixed use development to ensure a 24-hour living environment with guidelines articulating requirements for setbacks and easements, building heights, parking requirements, signages, utilities, access corridors and facilities for pedestrian movement; (2) Construction of Central and Bay Boulevards within the reclamation area to integrate developments within Boulevard 2000 as well as the external road network and transport system; (3) A 50 meter wide green buffer zone between structures and the Manila Bay designed as public park to provide a vantage view of Manila Bay and its world-renowned golden sunset; (4) Phasing of development synchronized to meet utility requirements; (5) Provisions for adequate inland waterways and drainage facilities to avoid flooding; and, (6) Environment-friendly strategies for the maintenance of ecological balance.
Large-scale Development. The Public Estates Authority (PEA) and the Department of Public Works and Highways (DPWH) will spearhead the transformation of the reclamation area together with some of the major players in large scale development. The R-1 consortium, its major private sector component, plans to develop an international trading center in a 204-hectare area, envisioned as the NEW CENTRAL BUSINESS DISTRICT OF PARAÑAQUE while the Manila Bay Development Corporation will transform its 43-hectare property into a TOURIST ORIENTED BUSINESS NEIGHBORHOOD. Already operating is the Uniwide COASTAL MALL in 10 hectares that have been commissioned to the Uniwide Group, a warehouse, trading and real estate corporation.
Commercial Centers. The whole stretch of land, save for occasional vacant portions, fronting roadways from the Northside Barangay of Baclaran to the Southern Barangays of San Antonio and B.F. Homes, is occupied by stores, shops, banks, offices, supermarkets, restaurant, schools, service stations and other related establishments. In some areas, as in the beautifully luxurious Barangays of B.F. Homes and Don Bosco, commercial establishments are found further in the interiors and along roadways, thereby providing a welcome treat to the population of the adjoining residential and/or industrial community.
Industrial Areas. Parañaque’s industrial site used to be in the Northern Barangays of Baclaran and Tambo but because of expansion and commercialization in these areas, the factories were moved to the Southern and Eastern Barangays of San Antonio, B.F. Homes, Sun Valley, Marcelo Green, Merville, and San Martin de Porres. These areas have since become the center of industry in Parañaque, and the corporate headquarters in the Philippines of both Filipino and multinational companies.
Asiaworld City. In the 200-hectare Asiaworld City, the island development project composed of 16 buildings 30 stories high (and an already developed, completely sold-out, residential subdivisions named Marina East and South and Marina Bayhomes) forms the centerpiece of development. It is planned as a self-contained community in keeping with the high-quality urban design envisioned for the entire reclamation area. The intention is to enhance short-and-long-run property values by providing convenience and privacy in a meticulously-planned, balanced and controlled community growth. Thus, it is conceived as a PRIME RESIDENTIAL SUBDIVISION COMPLETE with a neighborhood shopping center, pocket parks and recreational area, sports and medical centers, exclusive school, 5-star hotel, shopping mall, theaters, office buildings and financial district. Meanwhile, a conceptual plan is being firmed-up by the Amari Coastal Development Corporation for MIXED-COMMERCIAL AND RECREATIONAL FACILITIES in a 150 to 700 hectare reclamation project, including a world class 18-hole championship golf course, offices, condominium, shops, restaurants and entertainment outlets.

Business Conditions
Despite the various crises that have beset the country during the last two decades, business in Parañaque still continued virtually unhampered while establishments have chosen to remain and stay their operations. These companies cite the following for wanting to stay in Parañaque: (1) best manpower source, (2) infrastructure soundness, (3) least incidence of labor unrest, (4) accessibility to marketing destinations and travel facilities, notably the 3 parallel roads (Coastal Road - Roxas Boulevard; Quirino Avenue - Taft Avenue; South Superhighway) leading to the International and the Domestic Airports and the North and South Harbors, (5) regular power supply, (6) a caring local government with business-friendly legislations, policies, programs, and projects, (7) mutually-concerned business establishments, (8) residents’ "loyalty" to and patronization of Parañaque products and services, and (9) the promotion of business and consumer welfare by City Hall.

Resources courtesy of the City Information Office, City Hall, Parañaque.

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