Everything you need to know about marketing you can learn from a child's lemonade stand. Formal definitions of marketing abound but what are the core concepts and elements of marketing that can help you improve your business? Whether you sell products or services, on-line or in a store, the easiest way to analyze your marketing mix and adjust you business model is to understand the basic lessons of the lemonade stand. Marketing can be as complex as only adults can make it but the simplest models and examples are often the most powerful. This session will show you how to focus on the most important aspects of your marketing practices and view your business through the clear eyes of a child.
Draw Some Lines on Paper and Rule the World!
Well, at least you can rule your world. Visual planning is a powerful tool to help you get your hectic life under control. To Do lists, rigid planning systems, and daily planners can't adjust to the fluid lives most of us leads. Using visual planning tools - like mind maps - you can create an intuitive time management and planning system that is tuned to your specific needs. Visual tools can also help you capture a record of completed tasks, summarize results and action items from meetings, and create business plans for any kind quickly and effectively. This session will present some of the basic techniques to get you started with visual thinking and will show you how your personal computer can transformed into a visual planning tool.
The Mobile & Wireless Invasion - A Friendly Revolution
Around the world, millions of tiny invaders have been escorted into corporate workplaces by employees and have become indispensable allies to their colleagues and customers. Who are these invaders? They are handheld, mobile devices -- personal digital assistants, pagers, cell phones, handheld computers and palm sized computing devices -- and they have established themselves as important tools for business and personal productivity. End users are placing demands on system administrators and IT departments to help integrate mobile devices into their existing corporate infrastructures. Line of business managers are looking to gain competitive advantage by deploying custom software applications on these devices. In this session you'll gain an understanding of the mobile & wireless industry, see what kind of devices and solutions you should be familiar with today, and learn about what the future has in store.
