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History of Pop Art in America
American pop art was a child of the newly found self - confidence with which American art had asserted itself in the fifties against European influence. The subject matter which provided the initial impulse was Americanism itself. The idea of progress, the media industry and the star - cult were experiencing a boom...
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Style of Pop Art
Pop art reacted to the phenomenon of depersonalization in mass society with styles which were equally impersonal, with pictures which had an equally objectivizing effect. The media had changed the relationship between individual subjectivity and mass consciousness, and pop art therefore also wished to redefine the role of individuality in art. In order to come closer to identifying the pop artists' motivation...
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