Some Statistical Data Concerning Marriage Adverts Efficiency
I express my acknowledgements to Maria K. and Anna Sh. for help in preparing the materials.
Data taken from the acquaintaincies server "missing heart" (www.mheart.ru) corresponds to 14 FEB 2001 (statistics is publicly available) There are 12251 female and 10841 male entries registered on the server at that moment.
Chart 1. Browse intensity distribution for the twenty most popular entries.
Green - female popularity; blue - male.
The most amazing thing is not that female entries are browsed significantly more often, but that dispersion of male entries popularity is far more. In other words, "the best lad on the server" is almost as popular as "the first lady" whereas "the twentieth best lad" is TEN times less popular, meanwhile "the twintieth best lady" is only twice less popular than "the first"... I am forced to admit certain resemblance to the case with sea lions, of which 4% males impregnate 88% females...
Input data for charts 2-4 was obtained by courtesy of the www.rlrl.net server administration, having been collected from 1 to 15 JAN 2001. At that moment there were 1134 female and 1536 male entries present on the server.
Chart 2. Browse intensity distribution between males' and females' entries by their ages. Taken from the "Different people" acquaintance server.
Red - female popularity; blue - male.
Notoriously there is almost 1.5 as many male entries as female, therefore the relative browse intensity is even more apparent.
At this point it is important to say that this data relates to the Internet users only, of which group the structure is rather different from that of the rest of the Russian population. For example, there are twice as many males as females; the majority of them are undergraduates, people with higher or technical education; many people are quite well-off. Nevertheless, we can easily neglect the fact of quantitive prevalation of males in the Internet, because being an Internet user does not confine his access to the females outside of this category.
Diagram 3 (below) reflects the correlation between attention paid to the female entries and
her having children. Amount of attention paid to mothers younger than 26-28 seems to be
unnaturally small, because most of the entries are concerned about childless women.
Therefore the diagram contains a corrected in accordance to the correlation between
mothers' entries and childless females value representing the number of browses. As we
can see young women with children are about twice or thrice less interesting
for the site customers. However, they are more interesting than childless women who are a bit older, in the end of the day.
Starting with thirties the presence of children does not affect woman's popularity at all.
This accords well with the sociologists' opinion that a woman with one child has almost
the same chances to marry again as childless do. Apart from that this data is interesting by itself,
it allows us to estimate the intentions of the site customers. It is known that
women themselves browse the entries of other women on such sites with great deal of curiousity;
sometimes with even greater attention than those of males.
I could see the reason for doing so in that they subconsciously compare themselves
with "competitors", because the main area of competition between women is their
physical attractiveness. A woman possibly puts herself onto a scale of attractiveness
when watching other woman faces. It is not that important for males to have an attractive
face, therefore geterosexual males are not interested in countenances of other males, as a rule.
But if you would put, beside or instead of a face, the image of an erected penis
with a ruler in background, you would definitely guarantee the male curiosity to such
male entries... :-)
So far so good. Ok, since we observe a distinct drop of interest to the entries of young mothers
we could definitely make a conclusion about site customers being seriuos enough in their intentions.
Frankly speaking, availability of children would not influence on desire to flirt or
on satisfaction of mere curiosity of both males and females browsing female entries.
Thus the majority of those who browse the entries are having not only a long-term
relationship in mind, but obviously they mean to create a family. The popularity of
women over 30 is not affected by children, as a matter of fact. This happens
mostly because that there are not many childless women at this age; along with that males who
are interested in women over 30 are not too demanding. At the same time the fun-seeking customers
of the site are not much interested in this category, thus their distorting influence on
the statistics is insignificant.
Diagram 3. Influence of being a mother on browse intensity
of women entries on the "Different people" acquaintancies server.
Red - popularity of all the females; green - mothers; magenta - mothers (corrected).
Diagram 4. Distribution of relative browse numbers by the age of the "Different people" acquaintancies server applicants.
The diagram shows the average number of browses from 1 to 15 JAN 2001 of one entry for each age. The highfrequency fluctuations were smoothed.
Red - all of females; green - mothers; blue - males.
The diagram below reflects the data I have collected from 1995 to 1997 by analysing marriage adverts from the "Iz ruk v ruki" newspaper.
Diagram 5. The outcomes of the first meeting appointed in reply to marriage adverts.
Treatise of Love, How It Is Recognised by an Awful Bore.