Look for other ways to teach children the magic of language, words, and stories. Tell stories to your children about their families and their culture. Point out words to children wherever you go -- to the grocery, to the pharmacy, to the gas station. Encourage your children to write notes to grandparents and other relatives.

Academic achievement drops sharply for children who watch more than ten hours of television a week, or an average of more than two hours a day. Parents can limit the amount of viewing and help children select educational programs. Parents can also watch and discuss shows with their kids. This will help children understand how stories are structured.

Studies show that successful students have parents who create and maintain family routines. Make sure your child goes to school every day. Establish a regular time for home- work each afternoon or evening, set aside a quiet, well lit place, and encourage children to study. Routines generally include time performing chores, eating meals together, and going to bed at an established time.

Talk directly to your children, especially your teenagers, about the dangers of drugs and alcohol and the values you want them to have. Set a good example. And listen to what your children have to say. Such personal talks, however uncomfortable they may make you feel, can save their lives.

You can communicate to your children the importance of setting and meeting challenges in school. Tell your children that working hard and stretching their minds in the only way for them to realize their full potential. Expect and encourage your children to take tough academic courses like geometry, chemistry, computer technology, a second language, art, and advanced occupational courses. Make sure they never settle for doing less than their best.

Your school should have clear, challenging standards for what students should know. For example, what reading, writing and math skills is your child expected to have by fourth grade? By eighth and twelfth grades? What about history, science, the arts, geography, and other languages? Are responsibility and hard work recognized? If your school doesn't have high standards, join with teachers, principals, and other parents to set these standards.

Parents cannot afford to wait for schools to tell them how children are doing. Families who stay informed about their children's progress at school have higher-achieving children. To keep informed, parents can visit the school or talk with teachers on the telephone. Get to know the names of your children's teachers, principals, and counselors.

Families can establish a homework hotline, volunteer on school planning and decision-making committees, help create family resource centers, serve as mentors, and even help patrol school grounds.

Activities sponsored by community and religious organizations provide opportunities for children and other family members to engage in positive social and learning experiences. Family- oriented community resources may include health care services, housing assistance, adult education, family literacy, and employment counseling. Families can reinforce their children's learning by going to libraries, museums, free concerts, and cultural fairs together.

When parents and families get personally involved in education, their children do better in school and grow up to be more successful in life. Sounds like common sense, doesn't it?