If a person is spoken to by a T.V. advertiser as if he were a twelve- year-old, then, due to suggestibility, he will, with a certain probability, respond or react to that suggestion with the uncritical response of a twelve-year-old and will reach into his economic reservoir and deliver its energy to buy that product on impulse when he passes it in the store.
An economic amplifier may have several inputs and outputs. Its response might be instantaneous or delayed. Its circuit symbol might e a rotary switch if its options are exclusive, qualitative, or "go" or "no go," or it might have its parametric input / output relationships specified by a matrix with internal energy sources represented.
Whatever its form might be, its purpose is to govern the flow of energy from a source to an output sink in direct relationship to an input control signal. For this reason, it is called an active circuit element or component.
Economic Amplifiers fall into classes called strategies, and, in comparison with electronic amplifiers, the specific internal functions of an economic amplifier are called logistical instead of electrical.
In the design of an economic amplifier we must have some idea of at least five functions, which are
the available input signals,
the desired output-control objectives,
the strategic objective,
the available economic power sources,
the logistical options.
The process of defining and evaluating these factors and incorporating the economic amplifier into an economic system has been popularly called Game Theory.
The design of an economic amplifier begins with a specification of the power level of the output, which can range from personal to national. The second condition is accuracy of response, i.e., how accurately the output action is a function of the input commands. High gain combined with strong feedback helps to deliver the required precision.
Most of the error will be in the input data signal. Personal input data tends to be specific, while national input data tends to be statistical.
SHORT LIST OF INPUTS
Questions to be answered:
(1) what(3) where(5) why(2) when(4) how(6) whoGeneral sources of information:
(1) telephone taps(3) analysis of garbage(2) surveillance(4) behavior of children in schoolStandard of living by:
(1) food(3) shelter(2) clothing(4) transportationSocial contacts:
(1) telephone - itemized record of calls
(2) family - marriage certificates, birth certificates, etc.
(3) friends, associates, etc.
(4) memberships in organizations
(5) political affiliation
THE PERSONAL PAPER TRAIL
Personal buying habits, i.e., personal consumer preferences:
(1) checking accounts
(2) credit-card purchases
(3) "tagged" credit-card purchases - the credit-card purchase of products bearing the U.P.C. (Universal Product Code)
Assets:
(1) checking accounts(5) automobile, etc.(2) savings accounts(6) safety deposit at bank(3) real estate(7) stock market(4) businessLiabilities:
(1) creditors(3) loans(2) enemies (see - legal)Government sources (ploys)*:
(1) Welfare(4) doles(2) Social Security(5) grants(3) U.S.D.A. surplus food(6) subsidies*Principle of this ploy -- the citizen will almost always make the collection of information easy if he can operate on the "free sandwich principle" of "eat now, and pay later."
Government sources (via intimidation):
(1) Internal Revenue Service
(2) OSHA
(3) Census
(4) etc.
Other government sources -- surveillance of U.S. mail.
HABIT PATTERNS -- PROGRAMMING
Strengths and weaknesses:
(1) activities (sports, hobbies, etc.)
(2) see "legal" (fear, anger, etc. -- crime record)
(3) hospital records (drug sensitivities, reaction to pain, etc.)
(4) psychiatric records (fears, angers, disgusts, adaptability, reactions to stimuli, violence, suggestibility or hypnosis, pain, pleasure, love, and sex)
Methods of coping -- of adaptability -- behavior:
(1) consumption of alcohol
(2) consumption of drugs
(3) entertainment
(4) religious factors influencing behavior
(5) other methods of escaping from reality
Payment modus operandi (MO) -- pay on time, etc.:
(1) payment of telephone bills
(2) energy purchases
(3) water purchases
(4) repayment of loans
(5) house payments
(6) automobile payments
(7) payments on credit cards
Political sensitivity:
(1) beliefs(3) position(5) projects/activities(2) contacts(4) strengths/weaknessesLegal inputs -- behavioral control (Excuses for investigation, search, arrest, or employment of force to modify behavior)
Cont ...