|
|
CONTENT |
SKILLS |
ASSESSMENT
|
NJCCCS |
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|
September |
Introduction to Marketing Marketing Functions Introduction to DECA School Store Procedures Proving cash drawer
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Define marketing Understand marketing functions Recognize the relevance of DECA as a career foundation Apply basic store procedures Prove a cash drawer |
Learning
Activity Packets (LAPS) Worksheets
Role-plays
to problem-solve business situations Observations Quizzes
Tests |
WRS 8.1, A.1 (GR.12 WRS 8.2, A.4 (GR.12) WRS 8.2, B.2 (GR.12) WRS 8.2, B.3 (GR.12) WRS 8.6,A.5 (GR.12) |
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October |
Handling cash transactions Handling credit transactions Handling refunds, even, uneven exchanges Mass marketing, target marketing, and marketing segmentation Demographics, geographics, psychographics, life styles Free enterprise
|
Complete accurate cash transactions Complete accurate credit transactions Complete accurate refund transactions Recognize mass markets, target markets Differentiate between demographic, geographic, psychographic, and lifestyles as segmentation elements |
Learning
Activity Packets (LAPS) Worksheets
Role-plays
to problem-solve business situations Observations Quizzes
Tests |
WRS 8.1, A.1 (GR.12) WRS 8.2, B.1 (GR.12) WRS 8.3,A.1 (GR.12) WRS 8.5, B.1 (GR.12) WRS 8.5, B.4 (GR.12) |
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|
November |
Types of business ownership Competition Profit Supply and Demand Economics Economic systems Free enterprise |
Recognize types of business ownership Understand the dynamics of competition is a market system Explain the influences of supply and demand Define economics and the three economic systems Explain the elements of a free enterprise system |
Learning Activity Packets regarding
Worksheets Role-plays
to problem-solve business situations Quizzes
Tests |
WRS 8.5, B.1 (GR.12) WRS 8.3,A.1 (GR.12) WRS 8.1, A.1 (GR.12) WRS 8.3,A.1 (GR.12) WRS 8.2, A.3 (GR.12) |
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CONTENT |
SKILLS |
ASSESSMENT
|
NJCCCS |
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December
|
Nature of product/service planning Steps in new product development Elements of product positioning & product mix Develop new cereal based on target market |
Identify the process of product /service planning Create plan for development and marketing of a new product Identify a market segment for new product promotion |
Written
reports Learning
Activity Packets Worksheets Role-plays
to problem-solve business situations Quizzes
Tests |
WRS 8.5, A.11 (GR.12) WRS 8.6, A.9 (GR.12) WRS 8.5, C.1 (GR.12) |
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|
January |
DECA competitions Importance of Branding and packaging Develop brand name and package for new cereal |
Compete in DECA event compatible with
career goals and interests
Apply product development, including elements of naming, packaging and branding |
DECA
competitions
Projects Presentations Learning
Activity Packets Worksheets Quizzes
Tests |
WRS 8.1, A.1 (GR.12) WRS 8.1, B.2 (GR.12) WRS 8.1, B.3 (GR.12) WRS 8.6, A.5 (GR.12) WRS 8.4, D.1 (GR.12) WRS 8.5, D.1 (GR.12) WRS 8.6, A.9 (GR.12) WRS 8.6, A.5 (GR.12) |
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|
CONTENT |
SKILLS |
ASSESSMENT
|
NJCCCS |
|||
|
February |
Nature of promotion Types of promotion Promotional mix Develop promotional mix for new cereal |
Explain the nature of promotion Recognize the types of promotion Create a promotional mix for a product |
Written
reports Learning
Activity Packets Worksheets Quizzes
Tests |
WRS 8.5, C.1 (GR.12) WRS 8.1,B.2 (GR.12) |
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|
March |
DECA competitions Nature of advertising Types of advertising Out of home Specialty Other |
Compete in DECA event compatible with
career goals and interests
Develop promotional plan for new product with emphasis on promotion and advertisements |
Written
reports Projects Learning
Activity Packets Worksheets Worksheets Quizzes
Tests
|
WRS 8.6, A.5 (GR.12) WRS 8.1, A.1 (GR.12) WRS 8.1, B.3 (GR.12) |
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|
|
CONTENT |
SKILLS |
ASSESSMENT
|
NJCCCS |
|||
|
April |
Broadcast advertising Television Radio Internet
|
Develop and enhance of promotional advertisements for video, radio, and web development |
Projects Learning
Activity Packets Worksheets Worksheets Quizzes
Tests
|
WRS 8.1, B.2
(GR.12)
WRS 8.1, B.1 (GR.12) WRS 8.1, B3 (GR.12) WRS 8.6, A.9 (GR.12) |
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|
May |
Advertising media costs
Parts of print advertising Preparing print ad copy Develop print ad for new cereal Develop and tape commercial for new cereal |
Calculate accurately advertising media costs Identify elements of a print ad Create product advertisements for print Create commercial for a new product |
Projects Learning
Activity Packets Worksheets Worksheets Quizzes
Tests |
WRS 8.1, B.2 (GR.12) WRS 8.1, B.3 (GR.12) WRS 8.4, D.1 (GR.12) WRS 8.5, C.1 (GR.12) |
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|
|
CONTENT |
SKILLS |
ASSESSMENT
|
NJCCCS |
|||
|
June |
Present promotional campaign for new cereal |
Present in a group setting all completed promotional campaign, including demonstration of product, display of packaging, presentation of advertisements in all types of media |
Projects
and presentations Learning
Activity Packets Worksheets Worksheets Quizzes
Tests |
WRS 8.1, A.1 (GR.12) WRS 8.1, B.1 (GR.12) WRS 8.1, B.3 (GR.12) |
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August 2003 |
Subject __Marketing Education I____________ Grade Level ___12_______Teacher _____Kathleen M. Malik____________ School High
School |
Subject __Marketing Education I____________ Grade
Level ___12________
Teacher _____Kathleen M. Malik____________ School High
School ___Hi__________________________
Teacher
__________________________ |
Subject __Marketing Education I____________ Grade
Level ___12________
Teacher _____Kathleen M. Malik____________ School High
School ___Hi__________________________
Teacher
__________________________ |
Subject __Marketing Education I____________ Grade Level ___12_______Teacher _____Kathleen M. Malik____________ School High
School |