PUBLICATION LAYOUT AND DESIGN

Partners:

North Brunswick Township High School

North Brunswick, New Jersey

Spotswood High School

Spotswood, New Jersey

William Paterson University

Wayne, New Jersey

Mercer County Community College

Trenton, New Jersey

Acknowledgements

Ronald Burtnick, Tech-Prep Teacher

Carol Marks, Tech-Prep Teacher

Rebecca Schantzenbach, English Teacher

Joseph Schwartz, Graphic Arts Teacher

Wagner Marseille, Assistant Principal, Supervisor of Business Technology

Michael Mastroserio, Supervisor of Technology/Vocational & Business Education

February 2006

North Brunswick Township High School

Spotswood High School

Publication Layout and Design: (full year)

Course Description

Students will receive an introduction to the use of the computer as an art and design tool. The course emphasizes fundamental color computer graphics skills through practical experience with vector and raster programs currently used by art and design professionals. Hardware used includes computers, scanners, printers, and multimedia equipment.

Grades 9-12

5 credits—1 year

PROFICIENCIES:

1. All students will develop career planning and employability skills.

2. All students will use technology, information and other tools.

3. All students will use critical thinking, decision-making, and problem-solving skills.

4. All students will demonstrate self-management skills.

5. All students will apply safety principles.

6. Visualize and express an idea graphically using a computer as a medium of expression.

7. Demonstrate ability to apply basic elements and principles of design and output selection effectively.

8. Demonstrate the ability to use and understand vector and raster applications effectively.

9. Demonstrate the ability to create a publication integrating Photoshop, Illustrator and InDesign.

10. Demonstrate the ability to use a raster-based image using the following Adobe Photoshop tools:
1. Layers
2. Masks
3. Gradients
4. Transparency
5. Effects
6. Filters
7. Clone stamp tool
8. Eraser
9. Magic wand
10. Lasso

11. Demonstrate the ability to create an Adobe Illustrator file using:
1. Pen tool
2. Selection tools
3. Convert anchor-point tool
4. Layers
5. Fill and stroke commands

12. Demonstrate the ability to translate a design into a 3- dimensional format via a package design project.

COURSE REQUIREMENTS:

Students will be expected to:

1. Maintain a high level of participation and preparation.

2. Attend class regularly and punctually. Class attendance will be counted as a part of the weekly performance grade.

3. Complete all assignments.

4. Demonstrate a cooperative attitude and contribute to the learning process of the class.

GRADING PROCEDURE

Class participation: 20%

Homework: 10%

Quizzes/test: 10%

Projects: 60%

COURSE OF STUDY

Unit: Introduction

Chapter: Introduction to Design Concepts

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to understand and adhere to the Ethical Use Policy	Ethical Use Policy	· Lecture/notes · Class discussion	Class discussion Signed policy	1 day, ongoing	8.1.B.2
Demonstrate the ability to identify the elements of design. (color, shape, line, texture, value)	Magazines Internet Newspapers Catalogs Posters Brochures Reference material	· Lecture/notes · Examples · Research & selection of examples from in-class resources	Teacher observation Ongoing homework assignment Group discussion	2-3 days	9.2 A.3 1.1.A.1 1.3.D.1
Demonstrate the ability to identify the principles of design (Balance, contrast, Rhythm, space, dominance & Unity)	Magazines Internet Newspapers Catalogs Posters Brochures Reference material	· Lecture/notes · Examples · Research & selection of examples from in-class resources applying design principles	Teacher observation Ongoing homework assignment Group discussion	3-4 days	9.2 A.3 1.1.A.1 1.3.D.1
Demonstrate the ability to combine the elements and principles of design.	Previously acquired examples Paper Scissors Glue	· Create a collage reflecting students knowledge of elements and principles of design	Graphics project rubric Teacher observation	2 days	9.2 A.3 1.1.A.1 1.3.D.1

Chapter: Introduction to Photoshop

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to identify, describe and understand the various uses of the Photoshop	Photoshop Projector SmartBoard	· Whole group instruction · Teacher demonstration · Individual application usage time (time-management strategy: instructor takes photos for first Photoshop project)	Teacher observation	3 days	8.1.A.6 9.1.B.3
Demonstrate the ability to take a digital image and manipulate it in Photoshop using the brush tool, selection tools, layers, and text tool	Photoshop Projector SmartBoard	· Instructor provided digital image is transformed using various Photoshop tools · Peer collaboration	Graphics project rubric Teacher observation	1 week	8.1.A.6 8.1.B.6 8.1.B.9 9.1.A.5 9.1.B.3
Demonstrate the ability to convert a digital image from RGB to CMYK	Photoshop Projector SmartBoard	· Each student will take transformed image from screen view to printed format · Peer collaboration	Graphics project rubric Teacher observation	1 week	8.1.A.6 8.1.B.6 8.1.B.9 9.1.A.5 9.1.B.3
Demonstrate the ability to define terms used and the process for digital photography, including industry-standard terminology	Photoshop Projector SmartBoard	· Present video overview · Online resources · Obtain Photoshop specific vocabulary	Teacher created checklist Student created quiz questions Quiz/Test	4 days	8.1.B.4 8.1.B.6

Chapter: Introduction to Illustrator

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to identify, describe and understand the various uses of the Illustrator	Illustrator Projector SmartBoard	· Whole group instruction · Teacher demonstration · Individual application usage time	Teacher observation	3 days	8.1.A.6 9.1.B.3
Demonstrate the ability to create an object in Illustrator and manipulate it using the shape tool, selection tools, layer palette and drawing tools	Illustrator Projector SmartBoard	· Using instructor provided parameters, students will create a complex multi-layered graphic: map, flag, logo · Peer collaboration	Teacher observation Graphics project rubric	1 week	8.1.A.5-6 8.1.A.8-9 8.1.B.3 8.1.B.9-12 8.2.B.5-6 9.1.B.3
Demonstrate the ability to define terms for a vector based piece of art, including industry-standard terminology	Illustrator Projector SmartBoard	· Online resources · Obtain Illustrator specific vocabulary	Teacher created checklist Student created quiz questions Quiz/Test	3-4 days	8.1.B.4 8.1.B.6

Chapter: Introduction to InDesign

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to identify, describe and understand the various uses of InDesign	InDesign Projector SmartBoard	· Whole group instruction · Teacher demonstration · Individual application usage time	Teacher observation	3 days	8.1.A.6 9.1.B.3
Demonstrate the ability to create an InDesign document that uses Photoshop and Illustrator files created by students in previous chapters	InDesign Saved Photoshop file Saved Illustrator file Projector SmartBoard	· Instructor modeling of an integrated project (utilizing Photoshop, Illustrator, and InDesign · Individualized instruction · Peer collaboration · Field trip	Self-assessment: journaling Reflection Graphics project rubric Peer evaluation	3-5 days	8.1.B.3 8.1.B.11-12 9.1.B.3
Demonstrate the ability to define terms for a vector based piece of art, including industry-standard terminology	InDesign Projector SmartBoard	· Online resources · Obtain Illustrator specific vocabulary	Teacher created checklist Student created quiz questions Quiz/Test	3-4 days	8.1.B.4 8.1.B.6

Chapter or Unit: Logo Design

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to understand the history of LOGOS	Internet Projector SmartBoard	· Lecture · Notetaking · PowerPoint Presentation · Online resources	Quiz/test	2-3 days	9.2.A.3 1.4.A.3 1.4.A.1
Demonstrate the ability to create a hand-drawn sketches of appropriate logo solutions	Worksheet	· Create rough sketches of several logo options · Research relevant industry logos · Choose, edit and revise final logo option	Teacher observation Graphic project rubrics	6 days	8.1.A.5 1.4.B.1
Demonstrate the ability to use scanner	Scanner Equipment Manual	· Teacher instruction · Peer collaboration · Reference materials	Teacher observation	1 day	8.1.A.6-7
Demonstrate the ability to edit scanned image in Photoshop (raster-based image)	Photoshop Projector SmartBoard	· Teacher demonstration · Individual instruction · Peer collaboration	Teacher observation	4 days	8.1.A.6 9.2.A.3
Demonstrate the ability to convert raster-based image to vector-based image using Live Paint tool.	Photoshop Illustrator	· Teacher demonstration · Import edited Photoshop image to Illustrator · Edit final logo artwork	Teacher observation	8 days	8.1.A.5

Chapter or Unit: Logo Design

Demonstrate the ability to create stationery system (letterhead, envelope and business card)

InDesign Projector SmartBoard

· Instruction on industry-standard paper sizes and types, colors and weights · Peer collaboration

Quiz/test Graphics project rubric Peer evaluation

8 days

8.1.A.1-2

Chapter or Unit: Typography

OBJECTIVE	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to understand the history of letter forms, typesetting and printing techniques and type design	Internet Projector SmartBoard	· Lecture · Notetaking · PowerPoint Presentation · Online resources	Quiz/test	3-4 days	9.2.A.3 1.4.A.3 1.4.A.1
Demonstrate the ability to differentiate between serif and sans serif fonts and the appropriate applications for each	Worksheet Projector SmartBoard	· Lecture · PowerPoint Presentation · Using examples of Serif and sans serif fonts, write name in each style	Graphics project rubric Teacher observation	3 days	8.1.B.9
Demonstrate the ability to create their own unique hand-drawn typeface	Worksheet	· Create rough sketches of typeface options · Select and scan a final typeface design	Teacher observation Graphics project rubric	2 days	8.1.B.9 8.1.B.12
Demonstrate the ability to edit scanned image in Photoshop (raster-based image)	Photoshop Projector SmartBoard	Individual instruction Peer collaboration	Teacher observation Graphics project rubric	2 days	8.1.A.5 8.1.A.6 8.1.A.9
Demonstrate the ability to convert raster-based image to vector-based image using Live Paint tool.	Illustrator Projector SmartBoard	Import edited Photoshop image to Illustrator Edit final typeface Peer collaboration	Teacher observation Graphics project rubric Peer evaluation	4 days	8.1.A.6 8.1.A.9
Demonstrate the ability to create a poster (11 X 17) demonstrating a theme using their unique typeface	Illustrator Projector SmartBoard	· Individualized instruction · Peer collaboration · Examples · 11 X 17 poster creation	Teacher observation Graphics project rubric Peer evaluation	7-8 days	8.1.A.6

Chapter or Unit: Screensaver Design

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to create a unique design to be used as a screensaver	Photoshop Illustrator Projector SmartBoard	· Instructor troubleshooting · Peer collaboration · Minimal guidelines provided to maximize student creativity (school appropriate) · Class contest · Built on previous knowledge of design applications	Teacher observation	5 days	8.1.A.5 8.1.A.6 8.1.A.9 1.2.D.3

Chapter or Unit: Photography

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to understand the history of photography	PowerPoint Presentation Internet Projector SmartBoard	· Lecture · PowerPoint Presentation · Notetaking · Online resources	Quiz/test	3-4 days	1.4.A.3 1.4.A.1 8.2.A.3 9.2.A.3
Demonstrate the ability to understand the mechanics of both a traditional film and digital camera	Digital camera Samples of traditional photography Projector SmartBoard	· Teacher demonstration · PowerPoint Presentation · Student mirroring of teacher modeling	Student demonstration Teacher observation	3 days	8.1.B.6 9.2.F.4
Demonstrate the ability to create their own magazine cover with a photographic self-portrait solution (Rolling Stone)	Photoshop InDesign Camera Projector SmartBoard	· Examples · Individualized instruction · Cropping demonstration · Peer collaboration	Graphics project rubric Teacher observation	8-10 days	1.2.D.3
Demonstrate the ability to replicate the composition of a classic photograph using local resources (environment & equipment)	Digital Camera Student provided props	· Research photographers/photographs and choose one to replicate · Location scouting (in school field trip) · Execution of photographic image	Teacher observation Student demonstration Peer collaboration	6 days	8.1.A.5-6
Demonstrate the ability to use Photoshop to manipulate the previously replicated photograph.	Photoshop Scanner Projector SmartBoard	· Shot selection · Color manipulation · Cropping · Retouching · Dodging and burning	Graphics project rubric Teacher observation	5 days	8.1.A.6 8.1.B.3

Chapter: Package Design

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to implement a design brief and interview the student client	Teacher provided design brief	· Pair students · Student interview clarifying product preferences	Teacher observation	2-3 days	1.4.B.1
Demonstrate the ability to produce a comprehensive layout for client (student) approval	Photoshop Illustrator InDesign Student provided beverage containers (2 different shapes/sizes)	· Minimum standards: Product name, ingredients, nutritional information, company name & address, Logo, Slogan, package, size, recycling logo · Rough sketches (hand drawn) · Consult with student client for final design approval ·	Teacher observation Client (student) assessment	5 days	1.4.B.1 8.1.A.6
Demonstrate the ability to execute a final package design based on student/client input	Photoshop Illustrator InDesign	· Application of computer software to execute final design	Teacher observation Peer evaluation	10 days	1.4.B.1 8.1.A.6
Demonstrate the ability to present final package to company (class)	Final product Presentation materials	· Oral presentation	Presentation rubric Company/class feedback	6 days	1.4.B.1 8.1.B.6 3.3.D.1 3.3.D.3
Demonstrate the ability to engage in a post project analysis		· Class discussion	Teacher/student interaction	1 day	1.4.B.2 3.3.A.4

Chapter: Career Exploration

OBJECTIVES	MATERIALS/ MANIPULATIVES	SUGGESTED STRATEGIES	ASSESSMENT State, Teacher made, District	PACING	NJ CORE CURRICULUM STANDARD
Demonstrate the ability to identify and investigate careers within the graphics arts	Internet Periodicals Reference materials	· Research careers · Develop a written essay including job responsibilities, training/qualifications, job outlook, earnings, work schedule, related occupations	Writing rubric	3-5 days	9.1.A.1 9.1.A.2 9.1.B.1-4
Demonstrate the ability to appreciate real world graphics & design experiences	Guest speakers	· Presentations · Field trips	Student feedback sheets	5-6 days	9.1.B.2 9.1.A.5
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BIBLIOGRAPHY

Textbooks:

Botello, Chris, Reding, Elizabeth Eisner, Adobe InDesign CS2, Photoshop CS2 and Illustrator CS2, Thomson Course Technology, Thomson Learning, Inc., 2006.

Folts, James A., Lovell, Ronald P., Zwahlen, Fred C., Jr., Handbook of Photography, Thomson Delmar Learning, Sixth Edition, 2006.

Landa, Robin, Graphic Design Solutions, Thomson Learning/Delmar Learning, 2006.

Meggs, Philip B., A History of Graphic Design, John Wiley & Sons, Inc., Third Edition, 1998.

Tappenden, Curtis, Jefford, Luke, Farris, Stella, Graphic Design, Cassell Illustrated, A Division of Octopus Publishing Group Ltd., 2004.

Equipment Manuals