Writers
Ronald Burtnick, Business
Teacher
Richard Kuzminczuk,
Technology Teacher
COURSE DESCRIPTION.............................................................................................................................................. 2
COURSE PROFICIENCIES....................................................................................................................................... 3-5
COURSE OF STUDY............................................................................................................................................... 6-19
BIBLIOGRAPHY......................................................................................................................................................... 20
A
Broadcasting career places you on the frontline of communication. The duty of a radio communicator is to
present news, entertainment, and information in a professional, stimulating
manner. While combining classroom
instruction with hands-on experience in a state–of-art radio studio, students
will study the skills needed for a career in new media. The Radio Broadcast program is structured to
prepare students for a variety of roles including radio announcer, operator,
interviewer, production coordinator, copywriter, music programmer, promotion
assistant, or broadcast marketing representative.
RADIO BROADCASTING
COURSE PROFICIENCIES
Grades 10 – 12
5 Credits – 1 year
3 College credits with B or better final grade**
Course Description:
A
Broadcasting career places you on the frontline of communication. The duty of a radio communicator is to
present news, entertainment, and information in a professional, stimulating
manner. While combining classroom
instruction with hands-on experience in a state–of-art radio studio, students
will study the skills needed for a career in new media. The Radio Broadcast program is structured to
prepare students for a variety of roles including radio announcer, operator,
interviewer, produ8ction coordinator, copywriter, music programmer, promotion
assistant, or broadcast marketing representative.
**Successful
completion of this course with a B or better grade will earn college credits at
Proficiencies:
At the completion of this course the students should be able to:
1.
Describe typical
radio station organizational structure including functions of each department.
2.
Analyze research
and draw conclusions based on reported ratings statistics.
3.
Solve
hypothetical management, sales, programming, and promotional problems.
4.
Announce a
simulated newscast, commercial and adlib DJ program.
5.
Demonstrate
ability to “back-time” program elements.
6.
Demonstrate proficiency
in
- Overall operation of
a radio production/on-air studio
- Live, simultaneous
mixing & announcing
- Non-linear,
computer-based editing
- Basic computer-based
multi-track mixing.
The student will:
1.
Read, write and
listen actively, critically and reflectively.
2.
Evaluate,
critique and revise written and oral communication.
3.
Ask informed
questions and make informed judgments.
4.
Analyze and
evaluate the strengths & weaknesses of different perspectives on an ethical
issue or situation.
5.
Employ aspects of
reflective thinking to solve problems utilizing brainstorming and consensus
within collaborative projects.
6.
Demonstrate
proficiency in electronic communication.
7.
Demonstrate an
understanding of the causes of major historical events and analyze their impact
on the communications landscape of the
8.
Identify and
explain major ideas, movements, technological discoveries, and their impact on
communications in the
9.
Assess and
evaluate his/her own work and that of his/her peers.
Course Requirements:
Students will be expected to:
1. Maintain a high level of participation and preparation and to bring necessary supplies to class daily.
2. Attend class regularly and punctually. Class attendance will be counted a part of the weekly performance grade.
3. Complete all assignments.
4. Operate the equipment properly and safely
5. Demonstrate a cooperative attitude and contribute to the learning process of the class.
6. Be conservative in the use of supplies and careful with the use of equipment.
Evaluation Procedures:
Quarter 1 Quarter
2
Weekly grade/class work 20% Weekly grade/class work 20%
Homework 10% Homework 10%
Radio Projects 40% Radio Projects 40%
Written evaluations (test, quizzes) 30% Written evaluations 30%
Quarter 3 Quarter
4
Weekly grade/class work 20% Weekly grade/class work 20%
Homework 10% Homework 10%
Radio Projects 70% Radio Projects 70%
Students are
expected to comply with requirements for academic integrity. We are committed
to Academic Integrity—the honest, fair, and continuing pursuit of
knowledge, free from fraud or deception. This implies that students are
expected to be responsible for their own work. Presenting another individual’s
work as one’s own and receiving excessive help from another individual will
qualify as a violation of Academic Integrity.
The
Classroom as a Learning Community
All students
are welcomed to an environment that creates a sense of community of pride and
respect; we are all here to work cooperatively and to learn together. With that
as our goal, it is important that all students come to all class sessions on
time. If you are late, please enter the class quietly. If you miss a class for
any reason, you are responsible for all material covered, for announcements
made in your absence, and for acquiring any material that were distributed in
class. It is important to stay focused
on the class activities and discussions. For this reason, all pagers, cell
phones, or other electronic equipment that will distract the class should be
turned off. Side conversations are also distracting for both the instructor and
other students in the class. Simple norms of courtesy should be sufficient to
have our class run in the best interests of all of us.
COURSE OF STUDY
Unit I: Radio
as a Mass Medium
Chapter 1-State of the Fifth Estate, p.
1-40
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT State, Teacher made, District |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to identify reasons why we listen to the radio. |
Internet resources Textbook “The Radio Station” Power Point Presentation |
· Name recognition activities, name game · Partner introductions, interview each other about who they are, hobbies, special interests, goals, etc. and present individual to the rest of the class · Define team & brainstorm characteristics · Team building activities, group and investigate how AM and FM work. |
· Teacher observation · Class participation · Oral presentations |
20 days for unit. 4 days |
9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2 |
The student will be able to summarize important events in radio history. |
Internet resources Textbook “The Radio Station” |
· Read text · Answer questions and review · Class to break into teams of 3 and present oral presentation of one significant event. |
· Teacher observation · Class participation · Oral presentations |
4 days |
9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2 |
The student will be able to define the Golden Age of Radio. |
Internet resources Textbook “The Radio Station” |
· Read text · Answer questions and review · Design poster depicting key celebrities during this age. |
· Teacher observation · Class participation · Homework assignment |
2 days |
9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2 |
The student will be able to identify new technologies being applied in the radio industry. |
Internet resources Textbook “The Radio Station” |
· Read text · Answer questions and review |
· Teacher observation · Class participation |
1 days |
9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2 |
The student will be able to identify important current issues facing the radio industry. |
Internet resources Textbook “The Radio Station” |
· Read text · One page written report on current issue. |
· Teacher observation · Class participation · Homework assignment |
2 days |
9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2 |
The student will be able to identify the most used equipment in the radio studio. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text and manuals · Define terms · Lab exercise |
· Teacher observation · Class participation |
2 days |
9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2 |
The student will be able to perform a basic audio cross fade. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Define terms · Lab exercise. |
· Teacher observation · Class participation · Chapter test |
5 days |
9.1.B.2 9.1.B.3 9.1.B.4 9.1.B.5 9.2.A.1 9.2.C.1 9.2.C.2 |
Unit II: History
of Radio & Evolution of Radio Technology
Chapter
10-Engineering, p. 293-319
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will demonstrate the ability to list personnel necessary for a production and the job responsibilities of each |
Internet resources Textbook “The Radio Station” Video |
· Brainstorm personnel needed, match to actual titles · Read text · Complete questions & review · Occupational poster project/1 page report including educational requirements, job responsibilities, salaries, job availability · Lecture/discussion of well-known radio historians · View videos detailing specific directors, etc. · Students will rotate jobs of personnel throughout the year while working on various projects · Career awareness/preparation |
· Teacher observation · Verbal questioning · Graded poster project |
18 days for unit. 6 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to identify “benchmarks” in radio technology. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define benchmarks |
· Teacher observation · Class work |
3 days |
9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5 |
The student will be able to identify important historical events that shaped the future development of the medium. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define events |
· Teacher observation · Class work |
3 days |
9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5 9.1.B.1 |
The student will be able to explain the rise and fall of radio networks and the “Golden Age” of radio. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Brief written report on Golden Age of Radio |
· Teacher observation · Class work |
4 days |
9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5 9.1.B.1 |
The student will be able to explain the basic technical differences between AM & FM broadcasting. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Define terms |
· Teacher observation · Class work · Chapter test |
2 days |
9.1.A.1 9.1.A.2 9.1.A.3 9.1.A.4 9.1.A.5 9.1.B.1 9.1.B.2 |
Unit III: Radio
Station Organization & Management
Chapter
2-Station Management, p. 49-82
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to identify the organizational structure of a single station and “clustered” station groups. |
Internet resources Textbook “The Radio Station” |
· Read text · Answer questions at end of chapters · Define terms · Oral discussion of station and groups ·
|
· Teacher observation · Homework and class work checks · Verbal questioning |
13 days for unit. 4 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to describe the function and responsibilities of typical departments and managers. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms · Brief written report on one specific job description |
· Teacher observation · Class work · Verbal questioning |
6 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to identify national associations and their interactions with radio stations and/or various departments with the stations. |
Internet resources Textbook “The Radio Station” |
· Read text · Define terms |
· Teacher observation · Class work checks · Chapter test |
3 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
Unit IV: RADIO PROGRAMMING
Chapter
3-Programming, p. 84-130
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to identify common radio formats. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Define terms · Oral discussion |
· Teacher observation · Class work |
20 days for unit. 2 days |
9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 |
The student will be able to explain the differences between music formats and the role of music rotation. |
Internet resources Textbook “The Radio Station” |
· Read test, answer questions · Define music formats |
· Teacher observation · Verbal questioning |
3 days |
9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 |
The student will be able to identify music-licensing organizations, trade publications, ratings companies and ethical conflicts. |
Internet resources Textbook “The Radio Station” |
· Read test, answer questions · Define music formats |
· Teacher observation · Quiz · Verbal questioning |
3 days
|
9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 |
The student will be able to solve hypothetical problems that might face radio programmers. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms · Brief written report answering hypothetical problem |
· Teacher observation · Verbal questioning |
4 days |
9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 |
The student will be able to announce and engineer typical music program elements and transitions. |
Internet resources Textbook “The Radio Station” Handouts |
· Read test, answer questions · Define music elements · Oral presentation · Lab work |
· Graded projects · Verbal questioning |
5 days |
9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 9.2.F.1 9.2.F.4 9.2.F.5 |
The student will be able to discuss the impact of group ownership and the FCC. |
Internet resources Textbook “The Radio Station” |
· Read test, answer questions · Brief written report on impact |
· Teacher observation · Class work · Chapter test |
3 days |
8.2.B.5 9.1.B.3 9.1.B.4 9.2.A.1 |
Unit V: RADIO NEWS
Chapter
5 Radio News – p.167-188
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to describe the evolution of radio news. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Verbal questioning · Class work |
30 days for the unit. 2 days |
9.2.A.1 9.2.A.2 9.2.A.3 9.2.A.4 9.2.F.1 9.2.F.4 9.2.F.5 |
The student will be able to outline various sources for newsgathering. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work |
3 days |
9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5 |
The student will be able to demonstrate proficiency with computer-based news wire service. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Write brief news story from wire source · Lab work |
· Teacher observation · Graded project |
10 days |
9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5 |
The student will be able to write and announce radio news stories and newscasts. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Working in teams of 2, alternate writing and announcing news stories. · Lab work |
· Teacher observation · Class work · Oral presentations · Chapter test |
15 days |
9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5 |
Unit VI: COMMERCIAL COPY & PRODUCTION
Chapter
9-Production, p. 266-291
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to identify differences between writing for the ear and writing for the eye. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work |
30 days for the unit. 1 days |
9.2.A.1 9.2.A.3 9.2.F.4 9.2.F.5 |
The student will be able to implement copywriting formulas. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Brief written report on copywriting formula |
· Teacher observation · Class work · Quiz |
1 days |
9.2.A.1 9.2.A.3 |
The student will be able to write creative commercial copy of various lengths. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Working in teams of 2, create commercial copy of 1 minute and 30 seconds · Lab work |
· Teacher observation · Class work · Oral presentation |
7 days |
9.2.A.1 9.2.F.5 |
The student will be able to demonstrate ability to effectively time announcer copy. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms · Teacher demonstration · Lab work |
· Teacher observation · Oral presentation · Class work |
7 days |
9.1.B.5 9.2.A.1 9.2.F.5 |
The student will be able to demonstrate ability to edit announcer audio and mix with other audio elements. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Lab work |
· Teacher observation · Class work checks |
14 days |
9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 |
Unit
VII: RADIO SALES, TRAFFIC & BILLING
Chapter 8-Traffic and Billing, p. 250-265
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to identify the various “levels” of radio sales. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work checks · Verbal questioning |
25 days for the unit. 2 days |
9.2.A.1 9.2.F.1 9.2.F.4 9.2.F.5 |
Students will be able to explain the steps in the local sales process. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms · Outline sales process |
· Teacher observation · Class work |
2 days |
9.2.A.1 9.2.F.1 9.2.F.4 9.2.F.5 |
Students will be able to identify sales trade associations and their relationship with station sales departments. |
Internet resources Textbook “The Radio Station” |
· Read text · Answer questions · Write brief report on one sales trade association. |
· Teacher observation · Class work |
3 days |
9.2.A.1 9.2.A.4 9.2.F.1 9.2.F.4 9.2.F.5 |
Students will be able to explain the tools and techniques used to sell commercial time at a radio station. |
Internet resources Textbook “The Radio Station” |
· Read text and answer questions · Define terms · Working in teams, practice selling commercials. |
· Teacher assessment · Class work · Quiz |
4 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
Students will be able to outline the steps a commercial takes from order through airing. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Define terms |
· Teacher observation · Class work |
3 days |
9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 |
The student will be able to identify specific terms of and describe the positions and functions in the departments of Sales, Traffic and Billing. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work · Verbal questioning |
4 days |
9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5 |
The student will be able to announce “live” commercials featuring timely sales information. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions. · Oral presentation · Lab work |
· Teacher assessment · Graded project · Chapter test |
15 days |
9.2.A.1 9.2.A.4 9.2.B.2 9.2.C.2 9.2.F.1 9.2.F.4 9.2.F.5 |
Unit
VIII: RADIO AUDIENCE RESEARCH
Chapter 6 – Research p.
190-228
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to explain various research methods used in radio audience measurement and music research. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms · Write brief report on one research method. · Lab work |
· Verbal questioning · Class work · Teacher observation |
10 days for the unit. 5 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to list research companies active in the industry. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work |
2 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
Students will be able to identify and use specific research terms and sales formulas derived from research. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work · Chapter test |
3 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
IX:
PROMOTIONS
Chapter 7-Promotion, p.
230-249
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to list and explain objectives of radio station promotions. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work · Quiz |
7 days for the unit. 2 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to describe the correlation between promotions and audience research. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms · Lab work |
· Teacher observation · Class work |
1 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to plan and budget a major promotion for a medium-market radio station. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Define terms · Prepare written budget |
· Teacher observation · Class work |
3 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to outline applicable FCC rules. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work · Chapter test |
1 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
Unit X: CONSULTANTS & SYNDICATED PROGRAMMING
Chapter 11-Consultants and
Syndicators, p. 321-344
OBJECTIVES |
MATERIALS/ MANIPULATIVES |
SUGGESTED STRATEGIES |
ASSESSMENT |
PACING |
NJ CORE
CURRICULUM STANDARD |
The student will be able to define syndicated programming and its various forms. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work |
7 days for the unit. 1 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to outline reasons why radio stations employ the services of consultants and/or syndicated programming. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms · Lab work |
· Teacher observation · Class work · Quiz |
3 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to explain the differences between various types of syndicated programming. |
Internet resources Textbook “The Radio Station” Handouts |
· Read text, answer questions · Define terms |
· Teacher observation · Class work |
2 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
The student will be able to discuss the impact of group ownership and the FCC. |
Internet resources Textbook “The Radio Station” |
· Read text, answer questions · Define terms |
· Teacher observation · Class work · Chapter test |
1 days |
8.1 A.5 9.1.B.2 9.1.B.4 9.2 A.2 9.2 F.4 |
Textbooks:
Alten,
Gross, Lynne Schafer, Telecommunications: An Introduction to Electronic Media, McGraw-Hill, 2000.
Keith, Michael C., The Radio Station, Focal Press imprint of Elsevier, Library of Congress, Sixth Edition, 2004.
Meeske,
Milan D., Copywriting For The Electronic Media – A Practical Guide,
Thompson/Wadsworth,
Video/DVD:
Modern Marvels: Radio Out of Thin Air, produced by The History Channel, 1997
Empire of The Air (DVD), Produced by Ken Burns/Florentine Films, 1991
Internet
Sources:
www.Access.com
www.Newscript.com
www.Totaltraining.com
www.Voiceoverlimited.com