In the mid-fifties Jaguar had reached
a point in its history of selling only luxury and sports vehicles. The company also sold a great deal of its production in foreign markets.
This put Jaguar in a precarious position because a recession or import restrictions could reduce sales dramatically.
Jaguar needed to cement a stronger position by producing a car that could be sold at home and to a larger market.
For this reson, the Jaguar MK I was introduced at the 1955 Motor Show.
The vehicle was designed to fill their product gap and to appeal to the home market.
The Jaguar 2.4 litre saloon was not only Jaguars first compact saloon car, but it was also their first car of unitary construction. It was introduced in September 1955 to extend Jaguars range of cars to cater for those who wanted the performance and luxury of the larger Jaguar saloons in a smaller car with a lower price. The 2.4 saloon (later to be known as the Mk I after the introduction of the famous Mk II Jaguar in 1959) could seat 5 adults in comfort in its deceptively roomy and well appointed interior. It was powered by a reduced capacity version of the twin overhead cam XK engine that had powered all Jaguars since 1950. The 2.4 was joined by a 3.4 litre version from February 1957. This car delivered astounding performance with acceleration that very few manufacturers could match. The car was more or less an instant success, and sold well on both sides of the Atlantic. As with many other Jaguar cars of the time, the 3.4 litre saloon was very successful in motor sport, and achieved many victories both on a national, and international level throughout its production.
1959 MK11
The Jaguar MK II evolved and was an instant success with a much larger glass area and a redesigned dash. Leather seats were fitted as standard until 1967 when leather became optional to keep the base cost down. Another Jaguar classic feachure, its fog/spot lights, also became optional at this time. Options included a 3.8 litre version of the twin cam engine with increased torque and power. |