Retailers amp up promotions for back-to-school
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Retailers amp up andover lakes elementary school promotions for gwinnett county school back-to-school
Some bypass school filter say shoppers will stick to discounters
By Mae Anderson
ASSOCIATED PRESS
Thursday, August 07, 2008
NEW YORK — Retailers preparing for a difficult puyallup high school back-to-school season are getting creative in their attempts to entice shoppers into the stores — aggressively introducing new products, slashing prices and high school musical cast ramping up marketing in the battle for parents' bucks.
But analysts say their efforts will likely make douglas county school district little difference to consumers pressured by rising costs, who will likely stick to shopping at discounters — salem keizer school district particularly as tax-rebate checks dry up and they aren't finding online high school earth science courses "must-have" fashion items in the stores.
"It will probably be one of the two or three most disappointing back-to-school seasons this decade," said retail consultant Burt Flickinger III, managing director of Strategic hillsborough high school Research Group, a New York retail consulting firm. "It school loop will be very promotional. Consumers are more cash- and credit-constrained than any other time in U.S. history."
Just mexia high school how skittish shoppers are feeling will be seen Thursday when many retailers report their July sales for stores open at least a year. benedictine high school basketball playoffs A weak back-to-school season might signal trouble for the all-important holiday season, which begins not long afterward.
But though consumers might not see a new backpack or pair of jeans as racine unified school district essential this year, retailers are trying whatever they can — slashing prices of selected items, offering cash back or discounts on additional items, running some promotions at certain times of day.
"We assume it's going to be a very difficult customer environment, so from a ocoee fl middle school basketball sales and promotions standpoint, we'll be extremely middle school science project competitive," said Mike Boylson, chief marketing officer at J.C. Penney Co. Inc.
The department store chain is also introducing six new lines aimed at teens and young adults during the season, compared with last year, when it introduced only one.
Patricia Edwards, an investment manager at Wentworth, Hauser and Violich Inc. in Seattle, said the atmosphere was the most promotional she has seen in young school girls five or six years.
"Frankly, it smacks a little bit of desperation to me," she said. In terms of department stores such as jackson elementary school plano J.C. Penney or Kohl's Corp., "the problem detroit school closings right now is traffic," Edwards said. "Wal-Mart has a captive audience because of the food they sell. People are already there so it's a little easier for them."
Another problem experts that cite is a lack trimble technical high school of "must-have" fashion trends. Old favorites such as jeans and T-shirts are likely to be among the biggest sellers.
"There's an absence of anything new in fashion," said Marshal Cohen, chief retail analyst at NPD Group.
To get people past massaponax high school that thinking, retailers are going beyond any usual price cuts. The Gap Inc. is expanding its "friends and high school football camp family" discount program. American Eagle Outfitters Inc. is offering a free T-shirt to anyone who even tries on a pair of their jeans.
Despite chubby school girl the glut berkeley county school district of promotions, analysts say shoppers are likely to flock to discounters known year-round for low prices such as Wal-Mart Stores Inc. and Target Corp. and warehouse clubs holyoke high school such as Sam's Club and Costco Wholesale Corp.
Those stores order larger quantities than department stores, suing school said Flickinger. Bigger orders mean the heritage high school stores can negotiate better prices from suppliers, and they would be allowed to "selectively" raise prices 3 percent to 7 percent in the next month, he said.
Representatives for Wal-Mart, the world's largest retailer, and Target said they're working with suppliers to absorb costs weilding school rather than pass on increases. Target will be "price competitive" for back-to-school with Wal-Mart, spokeswoman Lena Michaud wrote planning a high school reunion in an school sucks e-mail.
The stores also have benefited as consumers trade down amid rising living costs and consolidate shopping trips to save money on gas.
Additional reporting from Bloomberg News.
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