| BMW
X5 "B-2 Bomber" TV 30 Second Advertisement |
| Visual |
Audio |
 |
Music starts: “Top Gun
Theme”
5 seconds
|
 |
Screen changes to a clouded
sky. Hear the sound of a jet over music and a B-2 Bomber soars by.
Voice over describing B-2 Bomber.
10 seconds.
|
 |
Screen changes to a road.
Hear the sound of a car engine over music. BMW X5 races by, (viewer can
notice that's the car is an SUV but no features are seen). Voice
over describing X5.
10 seconds.
|
|
Screen turns to maroon again
and song fades out.
5 seconds.
|
| |
| BMW
X5 "Sinatra" TV 30 Second Advertisement |
| Visual |
Audio
|
|
Music starts: Frank
Sinatra’s “That’s Life”
Five seconds.
|
 |
Viewer sees the winding road
as if driving.
Five seconds.
|
 |
Camera zooms out so the viewer
now sees the road from driver’s seat.
Voice over of the X5's features.
15 seconds.
|
|
Screen turns maroon again and
song and voice over fades out.
5 seconds.
|
| |
| BMW
X5 "New York Yankees" TV 60 Second All-Star Game Spot
Advertisement |
| Visual |
Audio
|
|
Music Starts: "Take
me out to the ball game"
5 seconds.
|
Andy Petite |
Andy Petite is seen in a BMW
M3, car slides to a stop in Yankees Stadium parking lot. Petite
steps out of car, walks to front and leans on the hood.
10 seconds.
|
|
El Duque |
El Duque is seen in a BMW 5
series, car slides to a stop next to the M3 in Yankees Stadium parking
lot. El Duque steps out of car, walks to the front and leans on
the hood.
10 seconds.
|
|
David Cone |
David Cone is seen in a BMW 7
series, car slides to a stop next to the 5 series in Yankees Stadium
parking lot. Cone steps out of car, walks to the front and leans
on the hood.
10 seconds.
|
Rodger Clemens |
Rodger Clemens is seen behind
the wheel of car. Camera shot is a left side of Clemens and the
vehicle is not clearly seen. shot goes to the other three cars and
viewer sees a blur of the X5 as it passes behind them. Hear
the sound of the X5 skidding to a stop, while camera shot is still on
the three cars. hear a door open and shut. Camera cuts to
close up of Clemens leaning on what appears to be an SUV. Voice
over: "the New BMW X5, Welcome to the team."
V.O. continues with features of the X5.
20 seconds
|
|
Screen turns to maroon again
and song fades out.
5 seconds.
|
