|
 On
Father’s Day, 2003, Matt Klainer
dipped the rear wheel of his bicycle in the Pacific Ocean
to start a 4,200-mile fundraising ride across the United States of America
in honor and in memory of his father, Jeremy A. Klainer.
Matt’s
father passed away suddenly on April 17th 2002, just two months before he was to set off toward his goal of crossing
America
by bicycle. His dream remains
unfinished – a dream Matt plans to complete.
In addition to paying tribute to his father, this journey will also
serve as a way to raise money for the entrepreneurial scholarship the
Klainer family has set up in honor of the late Mr. Klainer at the University
of
Rochester Graduate School of Nursing.
Public Relations Program consists of:
-
Organizing
a full program of communications for Matt Klainer’s Coast-to-Coast
bicycle journey to raise awareness of the Dr. Jeremy A. Klainer
Entrepreneur Scholarship.
-
Arranged
all Media Relations tools for Ride Across America.
-
Wrote,
edited, and distributed all Press Releases via postal mail and e-mail
distribution list from press list.
-
Handled
all Media Relations and acted as the contact person for media inquires
throughout the program.
-
Successfully
placed news features in 50% of targeted news outlets.
-
Placement
in the Democrat and Chronicle (Rochester,
),
the Boston Herald, Boston Metro, and WBZ
News Radio 1030.
Ride Across America Press Kit
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Ride Across America Photos
Matt Klainer in Seattle, touching
the rear tire of his bicycle with the Pacific Ocean
Passing by Yellowstone
National Park
Entering Wisconsin
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