Author: Sopan Greene, M.A.
How bad do you want to make money on the internet? You know thousands
of people are doing it and maybe you've had a little success. But
do you really want your own business operating 24 hours a day making
money for you?
If you don't then why are you reading this? You must know that
you can do this or you would be off investing your time in watching
TV or building an ant farm right now.
We all know that many people have created successful internet businesses
with little or no money. I guarantee you that all of these folks
started out with positive attitudes and their minds focused on winning.
So what makes the attitude of a champion work online? It's simple.
There are a few things that you should be doing to market like an
Internet Marketing Champion:
1. You have to LOOK for what's
missing and then provide it. Focus on SOLUTIONS.
Not only what people need, but if you want to sell well you have
to give people what they want. You will be much more successful
by selling products that are interesting to you.
Before you create a product, do a research to make sure that people
want to buy it, even if you know they need it. People spend most
of their money on what they want, not what they need.
Do you see people spending more money on sodas and beer they want
(that make them unhealthy) or health food that they need to be healthy?
If you don't have money to pay your bills and you really want to
go to see a movie do you go to the movie or save the cash for bills
you need to pay?
2. You have to do what other people don't
want to do. Obviously you and I are entrepreneurs so we already
find creative ways to build our businesses. You already know about
the basics: classifieds, search engine placement, submitting articles,
publishing your own ezine, building your own opt-in list, etc. But
are you doing all of these extra things to build your business?
Marketing
offline
Testing
different sales letters to see what works best
Studying
copywriting masters and copying their killer ads and sales letters
Having
a Successful Internet Marketer review your site copy and layout
to help you maximize sales to your traffic
Spending
90% of your time on marketing
Marketing
at least an hour a day
Studying
direct marketing as well as internet marketing
Going
to internet marketing seminars - where the true secrets are revealed
by the people making the most money
Using
e-bay to advertise your site and sell your products
Reviewing
and updating your business plan monthly
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