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Basic Business Communication: Skills for Empowering the Internet Generation, 10/e

Raymond V Lesikar, Louisiana State University- Emeritus
Marie E Flatley, San Diego State University
 

ISBN: 0072880023
Copyright year: 2005

Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Newsletter that will continually keep them abreast of the latest research and developments in the field while providing a host of teaching materials. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.

Save 50% by purchasing an eBook! Available August 2005.

The Student Center content with testbank is available for WebCT, Blackboard, and McGraw-Hill's PageOut course management systems. For more information instructors should visit McGraw-Hill Digital Solutions.

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Our Site on our server Our Site on web Book Site

 

Information Center

Sample Chapter
Overview
Table of Contents
About the Authors
Book Preface
What's New and Improved
Feature Summary
Supplements
BComm Skill Booster
PageOut

 

Student Edition

BComm Resources
BComm Skill Booster
Text Links
Web Cases
Video Cases
Text Messaging Example
Sample Documents
PDA Portal
Avoiding Plagiarism
Technology Demos
Tutorials
Web Links

 

Table of Contents Legend

1 Our Server PPT 2 Quiz 1 3 Quiz 2 4 Objectives 5 PowerPoint Slides 6 Flashcards
Internet Exec                    

Table of Contents

( Sequence of study is to read the chapter in book. Read 4, download 5,and go through the slides. Then respond on Quiz 3 and the exercises and e mail it to instructor. )Please click on the arrows.

1 2 3 4 5 6

Part One INTRODUCTION

Chapter 1 Communication in the Workplace Our Server

   

Part Two FUNDAMENTALS OF BUSINESS WRITING

Chapter 2 Adaptation and the Selection of Words Our Server    
Chapter 3 Construction of Clear Sentences and Paragraphs Our Server    
Chapter 4 Writing for Effect   Our Server    
Part Three BASIC PATTERNS OF BUSINESS MESSAGES
Chapter 5 Introduction to Messages and the Writing Process  Our Server    
Chapter 6 Directness in Good News and Neutral Messages Our Server    
Chapter 7 Indirectness in Bad-News Messages  Our Server    
Chapter 8 Indirectness in Persuasion and Sales Messages Our Server    

Chapter 9 Strategies in the Job-Search Process  Our Server

   

Part Four FUNDAMENTALS OF REPORT WRITING

Chapter 10 Basics of Report Writing  Our Server    
Chapter 11 Report Structure: The Shorter Forms  Our Server    
Chapter 12 Long, Formal Reports  Our Server    

Chapter 13 Graphics  Our Server

   

Part Five OTHER FORMS OF BUSINESS COMMUNICATION

Chapter 14 Informal Oral Communication  Our Server    

Chapter 15 Public Speaking and Oral Reporting  Our Server

   

Part Six SPECIAL TOPICS IN BUSINESS COMMUNICATION

Chapter 16 Techniques of Cross-Cultural Communication Our Server    
Chapter 17 Correctness of Communication       
Chapter 18 Technology-Enabled Communication  Our Server    

Chapter 19 Business Research Methods  Our Server

   

Punctuation and Grammar Exercises

Correctness Overview 1          
Correctness Overview 2          
Correctness Overview 3          
Correctness Overview 4          

Punctuation 1

         
Punctuation 2          
Apostrophes and Hyphens          
Numbers          
Spelling          
Tense and Parallelism          
Word Use and Wrong Words          
Business Letter          
Memorandum          
E-Mail Message          

Save 50% by purchasing an eBook! Available August 2005.

Sample Chapter: Chapter 18: Technology-Enabled Communication             Our Server

BComm Resource Links

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Metatext Resources (examples)

Communicating Effectively (6th Edition) by Hybels, Saundra; Weaver, Richard L. including Chapter 4 Verbal Communication

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Prentice hall Active Books ( examples )

Business Communication (activebook 2.0) (Thill, Bovée). Chapter 15: Interviewing for Employment and Following Up.

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Video Presentation From HBS

Please see How to Make Ideas Stick by Chip Heath
Stanford Graduate School of Business


Please see Winners (Don’t) Take All  by Margaret A. Neale
Stanford Graduate School of Business


Please see The Danger of Silencing Conflict at Work by Leslie A. Perlow
Harvard Business School


Please see Fatal Ascent: Leadership Lessons from the 1996 Everest Tragedy by Michael A. Roberto
Harvard Business School


Please see Return on Management  by Robert Simons
Harvard Business School

 

 

 


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