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The Whole Site Books

                        

From Harvard Business Online

( Please note that HBO publications will be limited for managers only. And by invitation to subordinate if required. Also an internal network could be initiated for discussions and comment. )

 

  • Balanced Scorecard Report continues to keep the growing community of BSC users informed and educated about the latest scorecard thinking and practices—including the essentials for becoming a Strategy-Focused Organization (SFO).

           BSR Index 1999-2004

 

  • Untested Beliefs and Half Truths Pass as Management Gospel
    If doctors practiced medicine the way many companies practice management, there would be far more sick and dead patients, and many more doctors would be in jail, argue Stanford Graduate School of Business faculty members Jeffrey Pfeffer and Robert I. Sutton in their new book. (March 2006) [Details]
    Video File, Interview with Pfeffer and Sutton, 16:32 minutes

For best audio and video quality, please use RealOne Player™ which plays all major media formats, including QuickTime, MPEG, and Windows Media. A free version of the media player is available to download.


Download RealOne Player™

 

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SafariX eTextbooks Online

Marketing Management, Twelfth Edition
By Philip Kotler -  Northwestern University, Kevin Lane Keller -  Dartmouth College. Subscription Price: USD $72.80
Subscription Period: 150 days
Principles of Marketing, Eleventh Edition
By Philip Kotler -  Northwestern University, Gary Armstrong -  University of North Carolina.    Subscription Price: USD $73.34
Subscription Period: 150 days
 Marketing: Real People, Real Choices, Fourth Edition
By Michael R. Solomon -  Auburn University, Greg W. Marshall -  Rollins College, Elnora W. Stuart -  The American University in Cairo.  Subscription Price: USD $58.34
Subscription Period: 365 days
Marketing: An Introduction 7/e
By Gary Armstrong -  University of North Carolina, Philip Kotler -  Northwestern University.  Subscription Price: USD $58.37
Subscription Period: 150 days

 

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McGraw-Hill Higher Education eBooks…

Zinio Digital Textbook Tour

 

BOOKS

 

Marketing   Kerin   (c) 2005 $ 73.91 USD

ABCs of Relationship Selling  Charles Futrell   (c) 2007 $ 50.35 USD

Consumer Behavior J. Paul Peter (c) 2005  $ 72.19 USD
Contemporary Advertising   William Arens  (c) 2006       $ 73.22 USD
Marketing Management: A Strategic Decision-Making Approach  John Mullins  (c) 2005 $ 59.81 USD
Selling: Building Partnerships   Barton Weitz   (c) 2007   $ 72.87 USD
Marketing: Principles and Perspectives William Bearden (c) 2007   $ 55.17 USD
Marketing   Michael Etzel    (c) 2007  $ 55.17 USD 
Basic Business Communication: Skills For Empowering the Internet Generation  Raymond Lesikar (c) 2005              $ 59.13 USD

 

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases - 14th edition - Thompson, Jr. - MHHE Irwin   ISBN: 0072884444
Author: Arthur Thompson, Jr.
McGraw-Hill, 2005
Price: $ 70.64 USD

 

Contemporary Management - 4th edition - Jones - MHHE2 BE  ISBN: 0072860820
Author: Jones
McGraw-Hill, 2005
Price: $ 73.22 USD

 

MAGAZINES

 

          

 

Road & Track

   

Motor Trend

 

BusinessWeek

Harvard Business Review Travel & Lifestyle  


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