

Recommended e books, Magazines, & Newspapers.

Star ratings |
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Brilliant--Best in class |
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Excellent--significant stuff |

The
Whole Site Books
From Harvard
Business Online
( Please note that HBO publications will be limited for managers only. And
by invitation to subordinate if required. Also an internal network could be
initiated for discussions and comment. )
continues to keep the growing community of BSC
users informed and educated about the latest scorecard thinking and
practices—including the essentials for becoming a Strategy-Focused
Organization (SFO).
BSR Index 1999-2004
- Untested Beliefs and Half Truths Pass as Management Gospel
If doctors practiced medicine the way many companies practice management,
there would be far more sick and dead patients, and many more doctors
would be in jail, argue Stanford Graduate School of Business faculty
members Jeffrey Pfeffer and Robert I. Sutton in their new book. (March
2006)
[Details]
Video
File, Interview with Pfeffer and Sutton, 16:32 minutes
For best audio and video quality, please
use RealOne Player™ which plays all major media formats, including
QuickTime, MPEG, and Windows Media. A free version of the media player is
available to download.

Download RealOne Player™
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Marketing Management, Twelfth Edition
By Philip Kotler - Northwestern University, Kevin Lane Keller - Dartmouth
College. Subscription Price: USD $72.80
Subscription Period: 150 days |
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Principles of Marketing, Eleventh Edition
By Philip Kotler - Northwestern University, Gary Armstrong - University of
North Carolina. Subscription Price: USD $73.34
Subscription Period: 150 days |
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Marketing:
Real People, Real Choices, Fourth Edition
By Michael R. Solomon - Auburn University, Greg W. Marshall - Rollins College,
Elnora W. Stuart - The American University in Cairo.
Subscription Price: USD $58.34
Subscription Period: 365 days |
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Marketing: An Introduction 7/e
By Gary Armstrong - University of North Carolina, Philip Kotler -
Northwestern University. Subscription Price: USD $58.37
Subscription Period: 150 days |


McGraw-Hill Higher Education eBooks…
Zinio Digital
Textbook Tour



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