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STRATEGY+BUSINESS

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The Luxury Touch
By Robert Reppa and Evan Hirsh
Superb service is the indispensable ingredient of successful high-end brands. Follow four principles to deliver customer satisfaction year after year. Read on...
 

Leading Ideas

A 21st-Century Approach to Product Launches
Forget the old rules for bringing products to market. Procter & Gamble is helping to write a new playbook.

Smart Spenders: The Global Innovation 1000
Booz Allen Hamilton’s annual study of the world’s 1,000 largest corporate R&D budgets uncovers a small group of high-leverage innovators who outperform their industries.

Complementary Genius
Sometimes “sticking to your knitting” is exactly the wrong way to build your business.

Innovators without Borders
By Kevin Dehoff and Vikas Sehgal
For companies that want to build a global growth engine, offshoring innovation is both a challenge and a necessity.
Read on...

The Innovation Sandbox
By C.K. Prahalad
To create an impossibly low-cost, high-quality new business model, start by cultivating constraints.
Read on...

My Customer, My Co-Innovator
By Michael Schrage
Read on...

Beyond Brand Management
By Richard Rawlinson
The anatomy of the 21st-century marketing professional.
Read on...
 

Growth Champions
By Edward Landry, Andrew Tipping, and Jay Kumar
How to drive the only marketing metric that matters.
Read on...
 

 

From Strategy+BusinessThe Best Business Books for 2006 pdf file. Or html  This year’s reviews, written by prominent thinkers in their field, identify books to help leaders navigate the changing economic, social, technological, and political landscapes that affect the way people do business. The list features dozens of book reviews in 11 subjects: the Future, Economics, Marketing, Media, Negotiation, Strategy, Governance, Management, the Business of Defense, Fiction, and Leadership.
Read on...

Best Buy's 70 Percent Solution
By Michael Linton
Read on...

The Future of Advertising Is Now

By Christopher Vollmer, John Frelinghuysen, and Randall Rothenberg
Marketers take heed: After years of over-hype, digital media are finally mainstream. Influential companies, like Procter & Gamble, DaimlerChrysler, and Unilever, have already joined the revolution.
Read on...

Beyond Brand Management

By Richard Rawlinson
The marketing profession is undergoing its most significant transformation in more than 50 years.
Read on...

Growth Champions

By Edward Landry, Andrew Tipping, and Jay Kumar
What distinguishes a truly great marketer? In an era of unlimited opportunities but constrained resources, the only metric that matters is growth.
Read on...

CEO Succession 2005:
The Crest of the Wave


By Chuck Lucier, Paul Kocourek, and Rolf Habbel
It was another record year for CEO turnovers in 2005, according to Booz Allen Hamilton’s annual study. Changes in corporate governance have ended the reign of the “imperial CEO” and raised demand for chief executives who can deliver.
Read on...

The Neuroscience of Leadership

By David Rock and Jeffrey Schwartz
Change is pain, behaviorism doesn’t work, focus is power, and the key to leadership is attention density. New research in cognitive science shows how organizational change initiatives can finally succeed.
Read on...

Knowledge Review:
Engines of Change


By John Wormald
Sources for making sense of fossil fuel scarcity, the oil endgame, and the automotive future.
Read on...

Management Strategies

Rethinking the Value of Talent
Classifying employees by their roles in the success of their business rather than by their function can improve recruiting, staff development, and deployment.

The Innovators

Complementary Genius
Sometimes “sticking to your knitting” is exactly the wrong way to build your business.

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Sharpening Your Business Acumen   By Ram Charan
How do executives at leading companies like Thomson Corporation, GE, Apple, and Verizon anticipate external trends and craft their strategies accordingly? They follow a six-step thinking process.
Read on...

The Hidden Costs of Clicks   By Tim Laseter, Elliot Rabinovich, and Angela Huang
02/28/06  Internet retailers are finally learning why books and luggage make money online — while shoes and toys don’t.
Read on...
 

Results-Driven Marketing: A Guide to Growth and Profits By Johannes Bussmann, Gregor Harter, and Evan Hirsh 01/31/06  The changing world requires a more rigorous approach to marketing. But that doesn’t mean you have to sacrifice creativity to analysis. Read on...

strategy+business - Spring 2006

Yossi Sheffi: The Thought Leader Interview  By Amy Bernstein
Truly resilient companies treat security as an integral part of their strategy, says MIT’s leading supply chain expert.
Read on...

Manufacturing Myopia  by Kaj Grichnik, Conrad Winkler, and Peter von Hochberg
Instead of drifting into decline and irrelevance, producers of goods have a chance to seize the future.

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Money Isn’t Everything


Lavish R&D budgets don’t guarantee performance. A new Booz Allen Hamilton study of the world’s 1,000 biggest spenders reveals the value of an innovation dollar — and the basics of a better strategy.

Reining in Outsourcing Risk
 
Exporting business processes raises the potential for trouble, but companies can do much to reduce the threats.

Building a Better Matchmaker


How a “customer-sensing capability” can connect people to the cars — and other purchases — of their dreams.

China’s Five Surprises


In the world’s fastest-growing economy, the last 10 years are not the best guide to the next 10 years.
 

When Art Meets Science: The Challenge of ROI Marketing
 
These days, there’s more pressure than ever to make marketing more of a quantifiable science than an ephemeral art. In response, a new management discipline called ROI marketing is emerging to help businesses attain the highest possible return on their marketing investments.

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S+B 10 Most Enduring Ideas
From Strategy+Business Magazine  on their 10th Anniversary  by Art Kleiner. Thus, for their 10th-anniversary issue, they took the question head-on: Of all the ideas strategy+business has covered, which are most likely to endure for (at least) another 10 years? After reviewing the magazine’s back issues (all available free on their Web site, www.strategy-business.com), Deputy Editor Amy Bernstein and Art Kleiner winnowed out a manageable list of 35 key contenders.

Larry Bossidy: The Thought Leader Interview
Ram Charan: The Thought Leader Interview

Arie de Geus: The Thought Leader Interview
“The Living Company,” by Arie de Geus
An Interview with John Seely Brown
The Fifth Discipline: The Art and Practice of the Learning Organization

How the Auto Industry Should Embrace CRM
A New Window onto CRM Success

Can We Really Train Leadership?

The 7 Types of Organizational DNA
The Four Bases of Organizational DNA

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Format Invasions: Surviving Business’s Least Understood Competitive Upheavals
 

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The Cat That Came Back
by Gary L. Neilson and Bruce A. Pasternack
 
How the world's largest heavy equipment manufacturer rebuilt its organizational DNA.

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ABOUT ORGANIZATIONAL DNA

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