Advertising: Principles and Practice, 6/e
| Chapter 1: Introduction to Advertising | |
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Chapter 1 Quiz |
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Advertising Age Magazine |
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American Association of Advertising Agencies |
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The Interactive Advertising Bureau |
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| Chapter 2: Advertising and Society: Ethics, Regulation, and Social Responsibility | |
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Chapter 2 Quiz |
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| Chapter 3: Advertising and the Marketing Process | |
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Chapter 3 Quiz |
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| Chapter 4: The Consumer Audience | |
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Chapter 4 Quiz |
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| Chapter 5: Account Planning and Research | |
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Chapter 5 Quiz |
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| Chapter 6: How Advertising Works | |
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Chapter 6 Quiz |
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| Chapter 7: Advertising Planning and Strategy | |
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Chapter 7 Quiz |
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| Chapter 8: Media Planning and Buying | |
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Chapter 8 Quiz |
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| Chapter 9: Print Media | |
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Chapter 9 Quiz |
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| Chapter 10: Broadcast and Interactive Online Media | |
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Chapter 10 Quiz |
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| Chapter 11: The Creative Side of Advertising | |
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Chapter 11 Quiz |
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| Chapter 12: Copywriting | |
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Chapter 12 Quiz |
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| Chapter 13: Design and Production | |
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Chapter 13 Quiz |
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| Chapter 14: Direct-Response Marketing | |
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Chapter 14 Quiz |
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| Chapter 15: Sales Promotions | |
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Chapter 15 Quiz |
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| Chapter 16: Public Relations | |
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Chapter 16 Quiz |
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| Chapter 17: Retail and Business-to-Business Advertising | |
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Chapter 17 Quiz |
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| Chapter 18: International Advertising | |
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Chapter 18 Quiz |
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| Chapter 19: The Integrated Campaign | |
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Chapter 19 Quiz |