Marketing, 7/e
Introduction
Marketing: Developing Customer Relationships and
Value through Marketing
Marketing: Linking Marketing and Corporate
Strategies
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Marketing: Scanning the Marketing Environment
Marketing: Ethics and Social Responsibility in
Marketing
Marketing: Consumer Behavior
Marketing: Organizational Markets and Buyer Behavior
Marketing: Reaching Global Markets
Marketing: Turning Marketing Information into Action
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Marketing: Identifying Market Segments and Targets
Marketing: Developing New Products and Services
Marketing: Managing Products and Brands
Marketing: Managing Services
Marketing: Building the Price Foundation
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Marketing: Arriving at the Final Price
Marketing: Managing Marketing Channels and
Wholesaling
Marketing: Integrating Supply Chain and Logistics
Management
Marketing: Retailing
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Marketing: Integrated Marketing Communications and
Direct Marketing
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Marketing: Advertising, Sales Promotion, and Public
Relations
Marketing: Personal Selling and Sales Management
Marketing: Implementing Interactive and
Multi-Channel Marketing
Marketing: Pulling It All Together: The Strategic
Marketing Process