Currently
with :
ETISALAT - Emirates Telecom, Abu Dhabi, UAE
Responsibilities:
Content & User Interface Design:
Part of a two member core task-force entrusted with the task of redesigning the B2C and B2B portals of Etisalat and web enabling their customer care, billing and e-commerce sites - to exacting international usability standards.
Previously
with:
Sify.com India's largest private Internet company
1999 - 2004
Title: Manager - User Interface
and Experience Design and Online Communication Responsibilities:
User Experience & Web Design:
Responsible for managing the User Experience and Design group for Sify.com - the team consists of interaction designers, visual designers, copy writers, user researchers and web developers. This team defines and designs the user experience for communications-related products and services, content portals, online games and web utilities like portfolio tracker, score alerts etc. I provide direction to the design team as well as to product teams helping foster and support a collaborative, innovative work environment.
Online Advertising & Marketing
As Creative Director plan and execute online advertising and marketing campaigns - including web-based consumer research - for a wide-ranging array of clients from Citibank, Ford India, FIAT, P&G and Unilever to ICICI, Nutrine, Asian Paints and more.
J Walter Thompson
( India)
1995 - 1999 Maa
Bozell
1992 - 1995 Strengths:
- Incisive consumer insights and understanding of clients' marketing/communication needs.
- Expert Graphic User Interface and Information design skills
- Can create Bi-lingual communication - English and Tamil.
- Expertise in creating communication for different media - Print/Television/ the Internet / Outdoor and POS
- Leadership skills - Independently run the entire Creative & User Interface team for Sify.com
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