The Craftsman's Guild Years
If one has to name a single reason why the Fisher Body name is still alive with the general public,  it would be the Craftsman's Guild and the model coaches that boys built some 70 years ago to enter the competition. 
   There remains perhaps several thousand of the coaches in homes across the country with owners still marveling that such young boys were able to complete such a intricate piece. 
   Dozens of inquiries were receved each year  from those wanting to know more about the coaches they own and what they are worth.   There are also those who want to know if the plans are still available.   Most  of those wanting plans were aging men who said they had started to build the coach when they were boys but never completed them.  Now that they were retired and had time on their hands, they'd wanted to try it again.
    
     As a result of this demand, Fisher Body Public Relations mailed out several hundred copies of the plan books each year until the division was disbanded. They are no longer available through GM. 
   
     The competition was started by Fisher Body in 1930 to promote the division's name.  To stir up interest in the event and get boys enrolled, young college  men were hired by Fisher  to tour the country and  speak to the boys at high school assemblies.  Many of these "reps" later joined General Motors in various capacities.
   
     For the first six years, only replicas of the Fisher Body coach trademark were constructed.  During the 1936-37 competition, contestants were given the option of building the coach models or their perception of a  futuristic car.  
   
     The contest was suspended in the Fall of 1937 because of declining business as a result of the continuing Great Depression.   The suspension continued through World War II and then resumed in 1946.   Two years later,  the coach competition was dropped in favor of only the futuristic car models-- ceretainly much easier to build.  The Craftsman's Guild continued until 1968 when a rapidly declining interest by boys brought the competition to an end.   It was also noted that the craftsmanship of the entries were declining, perhaps due to other interests-- such as television.
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