Sponsorship and the World of Motor Racing

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"Sponsorship and the World of Motor Racing"

Guy Edwards

Rare, out-of-print book for sale.

	The story of former Formula 1 driver Guy Edwards' successful search for sponsorship to achieve his racing ambitions. The trade secrets bible of how to make sponsorship happen - a step by step guide. Understand the principals of complementary agreements i.e. why Sonax advertisements appear regularly in Autosport magazine now that both companies support Arden International, a leading GP2 team.
Published by Hazleton Publishing (Richmond, Surrey, United Kingdom) in 1992. Hard cover, first edition (out of print), 448 pages and copious illustrations. 12" x 10", ISBN: 0-905138-95-3. Amazon Review Dust cover summary Guy Edwards biography ** Sorry, currently out of stock ** Terms & conditions

"Motorsport sponsorship is a very effective method of increasing brand reputation and sales potential - 50% of motorsports respondents overall stated that sponsorship made them more aware of sponsors and gave the sponsors a positive image."

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Sponsorship Links

Times article - Sport finds commercial sponsorship a tougher game in today's climate
Times article - Advertisers reject thrills and spills of the race to promote programmes for Third World
Times article - Vodafone's Formula One connection puts it in pole position for global reach
Times article - The Pitch

IRL sponsor exposure figures rise (Crash.Net)
CSI:Miami proves crime does pay for CART (Crash.Net)
Renault F1 welcomes i-mode to F1 (Crash.Net)

Page updated: 18th June 2009