STANFORD TAYLOR CURRY
MARKETING STRATEGY
• PRODUCT MANAGEMENT •
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RESUME • STANTAUR3@YAHOO.COM
SKILLS SUMMARY_________________________________________________________________________________________
MBA specialized in product management & marketing strategy, with 14 years of experience in dynamic, fast-paced, thin-margin environments. Knowledgeable in business and technology issues. Team-oriented contributor with excellent presentation, communication and interpersonal skills.
|
Marketing Expertise |
Project Management & Process Skills |
Achievements |
|
Market Segmentation & Positioning New Product
Dev-Test-Launch, Promotions, Pricing, Placement Strategic Frameworks & Planning Perceptual Mapping Internal & External MarCom Channel Management (Direct, Indir.) Campaign Optimization Competitive Analysis Automotive, Travel & Communications Verticals |
Multi-media project design & production Print collateral material production Word, Excel, Project, PowerPoint, Acrobat, Visio,
HTML, Requisite Pro Software modeling & business analysis Management of direct reports and leadership roles
in: ·
Product
Marketing & Development ·
Strategy
& Alliances ·
Planning,
IT, Fin, Logistics / SCM |
Accelerated time-to-market Enhanced profitability & program ROIs Created synergies across Sales-Marketing-Product
Development Streamlined processes Developed effective teams Experienced in knowledge mgt., process engineering, E-Business, ERM / SCM / CRM |
EXPERIENCE______________________________________________________________________________________________
HOTELS.COM
(Decision Support Systems / MKIS Lead,
IS-Marketing Liaison) Dallas, TX
5/03 – Present Product
Mgr & Sr. Business Analyst – IS Strategic Planning & Customer
Technology
Dual
responsibilities for: (1) managing the feature path of hotels.com’s CRM &
decision support systems and (2) providing analysis & research on
hotels.com brand strategy.
§
Managed research / recommendations, features,
development resources and schedule for enterprise-wide data warehouse; provided
weekly updates to Sr. VPs from all functional areas
§
Produced regular and ad hoc analyses on hotels.com
traffic, navigation, transactions, demographics, competitive position, campaign
effectiveness, inventory utilization, pricing
§
Facilitated RFPs and contract negotiations through
multiple response cycles with consultants and vendors
§
Developed brand & positioning review of
hotels.com within InterActive Corp.’s portfolio of companies (Expedia, Hotwire,
Ticketmaster, Match.com, Home Shopping Network, Lending Tree) for CMO
ENTRUST, INC. (Marketing Campaign Optimization) Dallas, TX
12/01 – 4/03 Integrated
Marketing Manager – Corporate Marketing
Dept.
Campaign
manager responsible for optimizing customer lifetime value & loyalty,
database analysis and direct response programs.
§
Directed and crafted creative, copy, graphic,
layout and targeting plans for magazine ads and banner campaigns
§
Drove strategy and execution of campaigns that
resulted in $4.8 million of new leads, direct response rates above 3%, and
close rates over 34%
§
Managed collateral, online / print advertising
content, telemarketing / lead qualification, trade journal sponsorships,
E-flyers, Web-based seminars and customer newsletters
§
Integrated direct response efforts with PR, AR,
advertising, trade show / event and Web content efforts for Entrust’s direct
and indirect channels
§
Tailored messaging & programs to convey
business value of securing E-mail, files, databases and Web sites
SPRINT CORP.
(Marketing Strategy and Market Development) Dallas, TX
3/99 – 11/01 Director
(’01 – Acting Pos’n), Group Manager (’99-‘01) Sprint – Strategic Planning, Enterprise Business Div.
Managed
Strategic Development and Market Development teams within Sprint E-Business
Solutions (Web Hosting, Professional Services, & Internet Protocol Data
Transport).
§
Directed development Sprint E|Solutions situational
analysis studies and market approach plans for IP Transport, Web Hosting, and
Professional Services solution offerings
§
Drove proactive analysis and decision support,
evaluated current strategies, recommended course corrections, and provided
consultative services for VPs and Directors in Market Development, Product
Management, Alliance Development and Sales Support
§
Built a team that managed integrated market plans /
metrics, positioning, promotions, sales training / tools, internal
communications, and alliance recommendations for Sprint's Web hosting business
including BroadVision®, OpenMarket®, and Microsoft® offerings
§
Developed and integrated marketing content into
advertisements, Website, PR, direct response tactics, seminars, collateral,
sales / support presentations, case studies, and white papers
§
Represented Sprint Emerging Apps Div. in media and
analyst interviews, customer engagements, internal process meetings, product
roadmap reviews, product launches, and education / training
FEDERAL EXPRESS CORP. (Product Management) Foster City, CA and
Irving, TX
6/95 – 2/99 Group
Manager (’97-’99), Sr. Analyst
(’95-97) VEA Business Planning –
E-Commerce Customer Solutions (ECCS) Div.
Product
Management Lead for Virtual Enterprise Architecture (VEA) application
integration middleware and InSight™ supply chain visibility solution. Led department to drive program dependencies
across FedEx and ECCS’s software product development and marketing
organizations. Managed VEA requirements
spec for research, design, test, roll-out, and maintenance.
§
Crafted business plan for VEA/InSight software and
services bundle; linked to project plans, financial models, market structure
analysis, segmentation / positioning studies, alpha / beta selection, channel
strategy, and operating scenarios
§
Developed VEA/InSight communications including
content & copy of videos, sales training materials, intranet site,
presentations, and white papers
§
Served as product and technical representative for
VEA/Insight, presenting to customers, alliance partners, research groups, and
executive management
§
Provided market segmentation, product positioning
and strategic recommendations for FedEx’s VirtualOrder® hosted online catalog,
Connections® affinity programs and LogistEx™ supply chain management services
INTERNATIONAL BUSINESS
MACHINES, INC. (Finance) Austin, TX
9/89
- 8/93 Business Segment P&L Analyst – IBM UNIX Division Staff
Financial
Coordinator for IBM-Motorola-Apple Consortium (Somerset Design Center)
§
Managed inter-company compliance to contractual
performance issues; recommended and
implemented revisions to measurement metrics for IBM's restructuring
§
Provided inputs used in publishing world-wide
P&L statement covering segments of IBM's UNIX computer and technology businesses;
forecasted capital and development expense year-end spending to within 1% of
actual amounts
§ Presented
information detailing $150 million in development expense and capital to
executive management monthly; handled
IBM UNIX business segments covering processors, subsystems and workstations
EDUCATION______________________________________________________________________________________________
1993 -1995 Master of Business Administration
Concentrations
in Marketing Strategy and Information Management (GPA: 3.7/4.0)
1985-1989 Bachelor of Business Administration
Concentrations
in Finance and Marketing Strategy (Maj.
GPA: 3.8/4.0)
HONORS_________________________________________________________________________________________________
Sprint Values Excellence Award
2000; Exemplary Performance Award 2000, placed into Sprint’s leadership program
Endorsed by FedEx’s Leadership
Evaluation & Awareness Program (LEAP) and placed into FedEx management
development track; FedEx STAR Award for
Excellence 1998
FedEx Bravo Zulu Award Recipient
for Virtual Enterprise Arch (VEA). Internal Demo ’98, VEA Business Plan ’97,
VEA Training Video ’97, Supply Chain Strategy ’96, Outstanding Performance ’95,
’96, ’97, ’98
Winner of MARKSTRAT Marketing
Strategy Competition (1994), IT & Marketing Lead on Ford's VSAT
Communications Study, Process Design & Optimization Consultant for Dell
catalog production program
UT Graduate School of Business
Dean's List, Teaching Assistant for MBA Core IT Course, UT Graduate Business
Council Finance Chair, Executive Committee for IIMA (MIS Student Assoc.), UT
MBA Orientation Committee & Mentor