India has just been presented with her first web-based
cartoon channel – 123india.com. Edward
De Bono, the father of Lateral Thinking and one of the most
influential thinkers of all time, graced the event.
It was a momentous occasion – a day when the cartoon world came
into its own in India.
To understand why the launch of a cartoon channel is
such a big deal, lets look at what makes the cartoon so popular? I guess
there are three main features:
- “A picture is worth a
thousand words”. A cartoon is intuitive to understand and takes only a
moment to assimilate unlike other editorial pieces (including this one?).
-
Due to its entertainment value, the impact of a cartoon is far reaching
and as a medium for conveying a message, it is invaluable. Why do you
think, Dilbert is so
famous?
-
A cartoon is a piece of art. It allows people of varying
interests to enjoy it at various levels. No matter how much you have seen
a cartoon, you’ll always find that there’s a deeper layer waiting to
uncover more of the cartoonist’s mind. This ability of the cartoon to
endear itself to both the casual observer and the interested person
creates an universal appeal for it. You’ll usually find people paying
attention to the cartoons before anything else on a paper or magazine.
Try remembering the role of
Popeye,
Mickey Mouse, Tom and
Jerry and Archie in
our growing up and the importance of cartoons becomes clear. And the Cartoon
Network
continues to bring more smiles from us consistently than any other
TV channel in business today. Business and political cartoons are other
popular cartoon forms apart from humor-based cartoons.
Which brings us back to square one - albeit as
applauders for 123India’s move of furnishing us with a cartoon channel.
If the site were developed well, it would educate, entertain
millions of Web surfers and brighten the days of many.
Try About.com
or mad
magazine to get convinced.
The site has a huge plus in having Priya Raj, one of
India’s most recognized and talented cartoonists at the helm.
And the press
reports that he has ideas of building a large community of cartoonists and
cartoon lovers on the net.
Now, who’s going to draw out a rosy future for
Indian cartooning?