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<td><b>7
Ways to Use Website Audio in Your Marketing
Arsenal</b><br><br>
<p><p>Most visitors to your
website are using computers with audio capabilities. Recently introduced
techniques make it easy to take advantage of this
capability.<p><p>In the past, web audio was primarily decorative,
consisting of musical fanfares or other clichéd sound effects. Now, you can use
audio to multiply the impact of your message and create stronger bonds with
your visitors.<p><p>Audio’s power comes from its ability to engage
more of your visitor’s senses. The more senses you engage, the easier it will
be to effectively communicate. Instead of just reading your words and looking
at your picture, you can communicate with your voice – and the voices of your
clients.<p><p>The power of audio can be appreciated by comparing
the newspaper column version of Tom and Ray Magliozzi’s Car Talk with the
program aired each week on National Public Radio. Although the newspaper column
and radio program address the same topics, it’s far more fun to listen to Car
Talk – where you can experience Tom and Ray’s intonations and phrasing – than
to read the same words.<p><p>Here are some of the ways you can
employ audio on your website:<p><ul><p> <p><li>Welcoming
messages. You can create closer emotional bonds with website visitors by
personally welcoming them to your site and introducing some of the features
they should explore.<p> <p><li>Testimonials.
Audio testimonials are far more powerful that written testimonials, especially
if you include a photograph of the individual speaking the testimonial. The
next best thing to a face-to-face referral is a recording of a client
explaining their satisfaction with your product in their own words.<p> <p><li>Guarantees. Your
satisfaction guarantees gain impact when you deliver them in your own voice.
Place them on your order form, at the point of sale. People are inherently
cautious about ordering products and services from the Internet. Reassure them
that their credit card and personal information are safe with <br>
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?></p>
<br>you.<p> <p><li>Seminars and
teleconferences. Short excerpts about upcoming events can make your event even
more appealing. Snippets from past seminars can whet visitors’ appetites for
more.<p> <p><li>Tips.
Add interest to your site by describing an audio ‘tip of the day’ or ‘tip of
the week’ in your own words. Be sure to offer access to previous tips,
too.<p> <p><li>Audio
postcards. You can include audio invitations and testimonials as links in email
sent to clients and prospects. To arrange an audio testimonial, simply provide
your client with a phone number and password, and invite them to call up and
express their satisfaction with their purchase from you. Audio postcards are a
great way to stay in contact with your clients and prospects with an
announcement of an upcoming product or service. They are also a quick way to
acknowledge a special occasion. <p> <p><li>Streaming
audio can be used to allow visitors to playback longer events, like seminars or
teleconferences.<p></ul><p><p>When you add audio to
your website, allow your visitors to maintain control. Don’t begin playing your
message when the webpage loads. Instead, invite visitors to ‘click here’ to
hear your voice. Keep your messages as short and concise as
possible.<p><p>And avoid ‘scripting’ your introductions and
guarantees. Write down the key ideas you want to communicate, but deliver them
in your own words as conversationally as possible.<p><p>Web audio is
no longer a futuristic luxury. Web audio is here now and it’s as close as your
telephone. It is an affordable and easily added feature that can set you apart
from the competition and help communicate your message with added
impact.<p><p><p><p><p>
<p>Roger C.
Parker is the $32,000,000 author with over 1.6 million books in print. Do you
make these marketing and design mistakes? Find out at <a
href="http://www.gmarketing-design.com"
target=new>www.gmarketing-design.com</a><p><br><a
href="mailto:roger@gmarketing-design.com">roger@gmarketing-design.com</a><p></b><br>
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