Efficace
ou pas, l'approche subliminale continue toutefois � fasciner. Il y a 15 ans,
Anthony Pratkanis, de l'Universit� de la Californie � Santa Cruz, a voulu
mesurer l'efficacit� des enregistrements subliminaux cens�s am�liorer la m�moire
ou l'estime de soi. Il a fait remplir des questionnaires portant sur ces deux
questions avant et apr�s avoir fait �couter ces bandes � deux groupes de
volontaires. Les scores n'ont absolument pas vari� d'un test � l'autre. Mais
les participants, eux, �taient persuad�s malgr� tout que les messages les
avaient aid�s!
Plus
r�cemment, Anthony Greenwald, de l'Universit� de Washington � Seattle, a d�montr�
que les messages � la limite de la perception pouvaient avoir un effet � mais
tr�s limit�. Dans son exp�rience, il demandait � des gens de classer des
mots, pr�sent�s � l'�cran, comme plaisants ou d�plaisants. Mais juste avant
d'afficher le mot � sucre �, par exemple, il montrait tr�s bri�vement des
mots comme � miel � ou � poison �. L'impact �tait �vident : si le mot
subliminal renfor�ait le mot � sucre �, les sujets le classaient plus
rapidement comme agr�able. Mais s'il le contredisait, le temps de r�action
s'allongeait ou le mot � sucre � �tait m�me class� comme d�sagr�able.
Seule ombre au tableau : l'effet ne fonctionne que pendant une fraction de
seconde. Le cerveau r�tablit rapidement les faits.
The "new"
so-called "Google-Bombing" technique is simply a routine SEO
strategy that has been used for years by pros. When they optimize a site for a
client, they include keywords wherever possible within the visible page text.
The top priorities are always page text and title tags. From there on, all uses
of additional techniques are only incremental in value and don't dramatically
affect ranking for targeted keyword phrases.
Is
it possible to get top positions for certain search phrases?
Yes, if the search term is "Nano-computer"
or any other term with virtually no competition online. But there is absolutely
no guarantees if the desired search phrase is popular, such as "IT
management consulting" or "business improvement" which it take
SEO companies years to achieve.
Businesses
from intensely competitive markets, such as auto sales, digital cameras,
computers or retail sales of generic productscompeting against internationally
known retailers need complex SEO strategies to rank well those strategies take
time and patience.
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ACTIVE
DOTS of the month
(Featured
links of the month)
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The influence of expectancy in subliminal perception experiments. (The Journal of General Psychology)
The relationship between belief in subliminal perception and the outcome of subliminal perception was examined. One hundred thirty-seven college students listened to a tape of a contemporary jazz composition. Although the music did not contain a subliminal message, the subjects who had reported belief in subliminal perception reported significantly greater mood changes while they listened to the tape than the nonbelieving subjects did. Also, the believers reported hearing a nonexistent subliminal message significantly more often than the nonbelievers did.
Phrase `subliminal advertising' has lock on public consciousness.(Knight Ridder Newspapers)
Here's how powerful suggestion can be: Say "subliminal advertising" and people think, "Oh, yeah. Popcorn and Coke at the movies." The story goes that when the words "Drink Coca-Cola and "Eat Popcorn" were imperceptibly flashed onto a screen during a movie, concession sales jumped exponentially. One small detail: It never happened. Which hasn't stopped the story from being repeated in psychology and advertising textbooks. It took years _ decades _ after James Vicary admitted he'd faked the 1957 experiment for the anecdote to lose credence in academia...
What every skeptic should know about subliminal persuasion. (Skeptical Inquirer; 9/1/1999; Kachelski, Robert A. )
Classic research by cognitive and social psychologists suggests that subliminally presented stimuli can be perceived and can influence individuals' low-level cognitions. More recent investigations suggest that such stimuli can also affect individuals' high-level cognitive processes, including attitudes, preferences, judgments, and even their behavior. The report of my death was an exaggeration. - Mark Twain, in a note to the New York Journal, June 1, 1897 .Readers of the SKEPTICAL INQUIRER are well acquainted with instances of mismatch between popular belief...
Confused? Then you're not in the office loop; Have you been cherrypicked for your firm's talent fast-track or were you mentioned in the latest blamestorming session? David Charters reports on the new jargon baffling many in our offices.((Daily Post - Liverpool, England)
A STRANGE language is sweeping the workplace leaving many of us spluttering inadequately whenever we are confronted with questions such as these. ``Tell me, during your recent brainstorming session were you able to identify any low-hanging fruit which could be plucked to raise our profile in the target market? Or were you dealing mainly with subliminal perception? ``And hurry man, the MD needs to know so he can complete his report on VALs.'' It may seem like gobbledegook to you, but many of us know business types who really...
How a publicity blitz created the myth of subliminal advertising. (Public Relations Quarterly)
The hoax of subliminal advertising was perpetuated by a well-planned and timely publicity blitz by James M. Vicary in 1957. An unemployed market researcher, Vicary pounced upon the invention of the tachistoscope, a device for emitting light pulses undetectible by the human eye, and proceeded to market the idea of subliminal advertising to New York media, advertising and business executives. According to Vicary, consumers' buying behavior may be influenced by projecting printed messages at 1/60,000th of a second superimposed on films being shown at movie theaters or on television. Through... If you want a deep and fast web site submission across the web, this is the service you need... R�f�rencement et promotion de sites web : dossiers sur le r�f�rencement, permet de v�rifier ou soumettre son site aux plus grands moteurs de recherche... Outils et guides pour un r�f�rencement gratuit : r�f�renceur automatique dans plus de 650 moteurs, g�n�rateur de meta-tags, v�rifier votre position, comprendre et am�liorer son r�f�rencement... Moteur de recherche et annuaire de site internet. service de r�f�rencement de sites Internet et de positionnement avec garanties, offre de r�f�rencement gratuite... Propose le test des codes m�ta de vos pages web, leur r�f�rencement sur les 25 principaux moteurs de recherche et une analyse de votre positionnement... Actualit� de la cr�ation de site, comparatif des �changes de banni�res, d'affiliations... - Cette technique utilise des messages hypnoth�rapeutiques subliminal qui sont en arriere plan de des pages web pour conditionner le subconscient -
