Condom Marketing Survey

Good day! We are students from the UP College of Business Administration and are members of a group in a Marketing course. Part of our requirements is to create a sound marketing plan for a particular brand already existing in the market. As part of our marketing plan, we are currently conducting consumer research for a brand of condom. We are requesting a minute of your time to help us gather necessary information about consumers’ perception on the use of condoms. Rest assured that the information gathered will be used only for research purposes and will be treated with utmost confidentiality. Thank you.
Belleza. Martinez. Matias. Remo. Ricafort. Yan.

Age:
Gender:	Male Female
1. As part of our present day society, are you in favor of the use of condoms?	Yes No
2.Why or Why not?
3. If you will be sexually active in future, are you willing to use condoms?	Yes No
4. In the currently available brands of condom in the market, which of the following are you familiar with? (Please check all that apply)	Trust Beyond Seven Kimono Premiere Contempo LifeStyles Inspiral Frenzy Maxx Condoms Durex Paradise Kama Sutra Ria Pleasure Plus Trojan
Other condom brands you know:(leave blank if none)
5. Do you think the use of condoms is “cool” and “in” or is it “deviant” and should not be done?	Yes. Its cool. Safe No. Condoms are only for family planning purposes
6. What do you think are the qualities that could or should be present in a condom? Please answer the question as honest and as truthful as possible. (Check all that apply)	Scent Durability Brand Reasonable Price Flavor Sensation Packaging
Other qualities you would look for in condoms:(leave blank if none)
7. What do you think is the reasonable price range for condoms? (per pack in Php)
8. What factors can make you stop buying condoms?	Price Appearance Ineffectiveness Public Shame Stereotypes(i.e. only the liberated and sexually active buy condoms)
Other factors that would make you stop buying condoms:(Leave blank if none)
9. If ever a new brand of condom is launched and made available in the market, which will represent individual personalities(i.e. for students, rockstars etc.), are you willing to buy it?	Yes No

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