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Welcome to another segment of
Chatting With A Pro
What is your name and your
profession?
Julie Norman, I'm an office manager at a radio station.
What made you choose this line
of work?
I didn't! I started out as a receptionist at a small AM
station after college. What can one do with an almost
completed English major anyway? I was promoted from
receptionist to talk show producer and from there, office
manager. One thing about radio, it doesn't stay the same
for long.
Has it been a long life dream?
No, but I've always been curious about what happens behind the
scenes at a radio station. It's not as glamorous as they
make it look like on TV. Often, you're working out of a
closet or with things hastily wired together and duct-taped.
Do you find any satisfaction
in what you do?
Yes, because I'm now working at a Christian radio station that
airs music and ministries. It's wonderful to hear that
what you're doing is ministering to others. Even if it's
just filing papers or making reports.
What kind of benefits do you
receive? (Not insurance, vacation, etc.)
I often get tickets for concerts or events. In 2003 I got
to go to Nashville for the GMA week and the Dove Awards.
Here and there I get to represent the station at an event, which
is quite fun. Sometimes I get to meet artists and other
well-known people.
Are there downfalls with this
job?
Oh, quite a few. For one thing, it's an inconsistent
profession. One day everything will be going great, the
next week the owner pulls the plug and changes direction.
I've learned to roll with the punches, though some of them still
throw me. Another thing, is that radio attracts odd
people! Now I've been told by a few people that I'm one of
the more normal people they've worked with in radio. But I
assure you, that's not saying much. The pay isn't top
either, unless you're a manager. There's just too many
people who want to be in radio.
Is it a career or just a job?
A job. I'm not a career woman. I figured that out
when I was in my mid-20's. Could've climbed the ladders,
but I just did not want to. As a result, I may never get
to own a Jaguar or live on the ocean. But doing something
you enjoy is worth more than all that.
Is there a historical(?)
figure that you admire in your profession?
No, I don't know a lot about the history of radio. Maybe
Thomas Edison - without electricity, I would have no job.
Where do you draw support from
to remain where you are in your career?
From my husband and from God. My husband is great at
giving me a better perspective when I come home growly. He
also doesn't mind that I'm not making top dollar, as long as we
get by comfortably.
Could you share a special
anecdote about you profession?
Oh, where do I start? One
Christmas, we had a promotion where you could win a CD during
the morning show. The listeners would get to pick between
two packages - and we would describe them to them. One
could be in a red box with a silver bow, another in Christmas
tree paper with a green bow. They were supposedly under
our Christmas tree. Once the gift was chosen by the person
who called in, they would hear the sound of the morning show
host unwrapping the gift.
In reality, there was no tree, and there no wrapped gifts.
There were post-it notes on the different CD's of the
description of the wrapping paper. It's all theater of the
mind.
They must have been quite convincing that year, because guests
would ask "where's the tree?" when they stopped in.
One woman even brought us a set of homemade ornaments to put on
the tree. Just goes to show you, don't believe everything
you hear on-air.
What are you responsibilities?
General office duties, I do it all. From answering phones
to month-end reports. We also have a shopping show that
offers things at discounts, and that keeps me busy too. I
also occasionally make sales, do traffic (commercial logs) and
get coerced into being on a commercial. You often become a
Jack of all Trades simply because things need to get done.
Did you receive special
education for profession? Where? No, only on the job.
How long have you been doing this line of work
and how has it changed since you've been with it?
I've been in radio for about six years.
It hasn't seemed to change a whole lot except in technology.
There are fun new gadgets and everyone is going digital from
analog.
What are you goals in your career?
To do the best I can do and negotiate well for
a raise!
A very 'special' thank you to
Julie for participating.
A Lady Swan Contribution

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