Marketing Manager / Director

Brand Management / Project Management / Market Research / Competitive Analysis

Analyst Relations / Vendor Management / Global Marketing / Team Leadership

Responsible for all marketing related activities and campaigns from beginning to end, including budget creation, content creation, cross-functional team management, and strategic and tactical execution. Primary communicator with industry analysts. Analyzed market trends and competitive environment. Initiated branding strategies to successfully shift corporate identity and increase awareness. Oversaw external vendors and supervised remote staff.

¨ Created new branding for CEI, including new website, resulting in a dramatic increase in site traffic.

¨ Developed formal industry analyst relations program to promote Catalyst International.

¨ Planned and executed company’s successful new vertical market industry positioning at Descartes.

Key Skills: Bilingual English/Spanish. Communicate corporate strategy and message to external audiences. Ensure brand consistency across sales channels. Manage projects thoroughly and effectively from beginning to end.

MBA, International Management, Thunderbird (Arizona). BA, Spanish, Indiana University of Pennsylvania.

Selected Accomplishments

Created Descartes’ successful new vertical market industry positioning. Selected as project manager to lead cross-functional, cross-cultural team to execute the launch of company’s vertical industry solutions. Created and marketed an educational seminar and press conference in Tokyo. Attendance far exceeded expectations, leading to valuable press coverage in major Japanese publications and subsequent product launches globally.

Developed formal industry analyst relations program to promote Catalyst. Created strategy, updated marketing materials, and trained sales personnel. Recommended key events to attend. Worked with corporate marketing to plan annual user group forum, including organization and planning. Recommended keynote speaker and assisted with presentation materials. Promoted one-day seminar to analysts, customers, and prospects.

Managed re-design of CEI’s website, resulting in a dramatic increase in site traffic. Created go-to-market strategies for outsourcing and project services for vertical industries and across technologies. Remotely managed team of eight, offshore researchers. Created sales campaigns, new family of corporate collateral, and prepared RFP responses. Drove revenue through advanced marketing campaigns to support sales departments.

Career Summary

Director of Marketing, CEI America, 2005. Plan, execute, budget and measure the effectiveness of all marketing communications activities. Develop strategic business plans for outsourcing solutions group. Launched new website and internal marketing portal. Initiated strategy for lead generation and channel marketing programs.

Product Marketing Manager, Catalyst International, 2004 –2005. Created and revised messaging content for supply chain technology products. Primary strategic communicator to analyst community. Worked with corporate marketing and product management to plan and execute webinars, sales education, and user group conference.

Manager, Global Solutions Marketing, Descartes Systems Group, 1999 – 2004. Promoted into progressively responsible positions, ultimately asked to manage global vertical marketing campaigns and developed consistent brand recognition in all collateral. Built and maintained strategic relationships with analysts. Planned and managed company events, including sales meetings, press/analyst day, user group conferences, and trade shows.

Inventory Planner & Purchasing Agent, Maytag International, 1998 – 1999. Forecasted and planned for the production of 135,000 laundry units annually. Analyzed on-hand inventory and consumption data to maximize sales goals. Managed purchasing and shipping of appliances from international suppliers to non-US locations.

Account Manager – International Logistics, C.H. Robinson Worldwide, 1997 – 1998.