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                                               The Official Sony Website


      The Sony Corporation of America, operating in New York City, is a subsidiary of the Sony Corporation based in Tokyo, Japan. Sony focuses mainly on entertainment and electronics to fuel its business. The main divisions of Sony are: 

                                                    Sony Electronics Inc.
                                             Sony Pictures Entertainment
                                            Sony Music Entertainment Inc.
                          Sony Computer Entertainment of America (PlayStation).

      Among those divisions are 1,080 consolidated subsidiaries globalizing the entire world. (click for the main subsidiaries)  Sony has vertically integrated itself by acquiring ownership/partnership with Broadband Entertainment, 550 Digital Media Ventures, Loews Cineplex Entertainment, and Music Choice, which involves working with companies like Warner Music Group, EMI, General Instrument, Microsoft, and several cable companies (Cox, Comcast, Adelphia, Time Warner, Media One).
     Over the years, Sony has been responsible for many breakthroughs in technology. Sony is the co-developer of the CD and DVD player. Sony created the flat screen FD Trinitron color televisions and computer displays, PlayStation,  Memory Stick IC Digital Media, Mavica Digital  Cameras, Digital-8 Handycam Camcorders, the Walkman, 3.5-inch floppy disks, MiniDisc systems, Digital Betacam, and HD-CAM and DV-CAM products for professionals. 



 

May 7, 1946
A group of 20 Japanese engineers, led by Masaru Ibuka, set up the Tokyo Tsuchin Kogyo in a bombed out department store in Tokyo. The company mainly repaired electrical equipment and attempted to build their own products
 
1954 
Tokyo Tsuchin Kogyo obtained a license to make transistors 

May 1954 
Made Japan's first transistor and the first all-transistor radio

1960
Sony Corporation of America was formed to accommodate the whole world, not just Japan 

1968
Built the first Trinitron Color Television

1972
First operational factory in America started in San Diego

1979
Developed the Walkman

1981
Developed the electronic camera

1982
Made the world's first CD player

1983
The first consumer camera designed

January 1988
Sony bought CBS Records Inc. to form Sony Music Entertainment

Nov. 7, 1989
Sony Corp. buys film and television producer Columbia Pictures Entertainment Inc. for $3.4 billion

1995
Launch of the Sony PlayStation to the world of video games

1998
DVD introduced after being co-developed by Sony

June 2000
New executives named to head the Sony Corp.

Oct. 2000
Highly anticipated PlayStation 2 released
 

Official Company History 
More Sony History
 
 

Norio Ohga
Chairman of the Board of Directors, Sony Corporation

In June of 2000, Ohga was named Chairman of the Board of Directors. Previously, he was the Chairman and Representative Director, Chairman and Chief Executive Officer, President and Chief Operating and Executive Officer. Ohga established Sony as a total global entertainment company, through his heavy involvement in buying CBS Records Inc., as well as Columbia Pictures Entertainment Inc.  Complete Biography on Ohga

Nobuyuki Idei
Chairman and Chief Executive Officer, Sony Corporation

In June of 2000, Idei was named Chairman and Chief Executive Officer. He previously served as President and Chief Executive Officer as well as President and Representative Director. Idei joined the Sony team in 1960 after graduating from Waseda University. Throughout the years, Idei has played a large role in Sony's Consumer Audio and Video industry, computer business, CD, and Consumer VCR business. Complete Biography on Idei
 

Kunitake Ando
President and Chief Operating Officer, Sony Corporation

Kunitake Ando was born in 1942 in Tokyo, Japan. In the April of '69, Ando began work for the Sony Corp. He has held many of the top positions in Sony. In the June of 2000, he was promoted from Executive Deputy President and Chief Operating Officer to President and Chief Operating Officer/Representative Director. Complete Biography on Ando 
 

Howard Stringer 
Chairman & Chief Executive Officer, Sony Corporation of America

Since December of '98, Stringer has been in charge of Sony's strategic direction, new business development, and financial oversight in the United States. Before Sony, Stringer served as president 
of CBS News. He was the one responsible for convincing David Letterman to bring his critically acclaimed late night show to CBS. Complete Biography on Stringer
 

Fred Ehrlich
Chief Executive Officer, 550 Digital Media Ventures 

550 Digital Media Ventures is a division of Sony Broadband Entertainment. Ehrlich is the president and CEO of 550 Digital Media Ventures. He focuses on the strategic marketing of Sony mainly through the Internet and with digital media. Ehrlich founded Sony Music Entertainment's New Technology & Business Development group in 1994, which he continues to serve as its President. 
Complete Biography on Ehrlich
 

Emily Susskind 
President of Broadband Services Company, Sony Corporation of America, and Sony Electronics,  Senior Vice President of Interactive Services

For her job with the Sony Corporation, Susskind provides strong leadership in the areas of convergence and new technologies, as well as working to broaden Sony's involvement in digital services. With Broadband Services Company, she works with a team at achieving new service businesses by exploring and developing Sony's hardware and system solutions business interests.
Complete Biography on Susskind

More Information on Sony Executives
 


 

       The Sony Corporation of America is a billion dollar corporation. It’s constantly expanding and creating new technologies to further improve its business. Whether it be big Hollywood movies, like Charlie’s Angels, or the release of the highly anticipated Sony PlayStation 2, Sony is always striving to be a step above its competition. Some recent plans for new products, services, mergers, etc. are mentioned below. 
       Sony recently announced plans to sell a 2nd Generation autonomous entertainment robot AIBO [ERS-210], following the success of the first robot AIBO, [ERS-110]. The new robot will be more consumer friendly, with better emotions and communication skills. The new and improved robot will now be able to fully show emotions like “anger” and “joy,” thanks to more advanced touch sensors and LED (light emitting diodes) on the face and tail. The [ERS-210] can make independent decisions about its own actions and behavior, making it exciting for interaction. The new robots went on sale November 16, 2000 and are now available for delivery.
Link to more information
        Say good-bye to the traditional “set” frame. Television and cinema imagery took a giant leap forward when Sony announced its plans for a new "frame-free" visual world, where the individual viewer can pan 360 degrees within a full-motion image and enjoy the feeling of actually being present at the scene in motion. This new technology will be revealed to consumers by the spring of 2001. PlayStation 2 will be the first to allow this incredible technology, and by the end of 2001, home computers will also be capable of 360 degrees of horizontal and vertical vision. 
       Sony and Candescent are extending partnership on their development of Next-Generation Flat Panel Displays (FPD). With the FPD market set to explode to approximately $70 billion by 2005, Sony has become the first licensee of Candescent's FED technology. Link to more info.
 

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Nov. 20, 2000
Paul Hendrickson