Crown

ALL THAT GLITTERS...

IS ONLY RHINESTONE




It has often been said that winning a major beauty pageant is like applying for a job in front of a hundred million people. And it is indeed a job, along with the prizes come the responsibilities of public appearances, interviews, travel, and the like. While being a beauty queen may have the panache of being a fairy tale, it is in fact a real job. And just like any other job, there is the possibility that you might not like it once you get it.

Over the years there have been more than a few women who have dreamed the dream, won the title, and then to varying degrees wished they had not. From Miss America to Miss USA to Miss Universe to Miss World, there have been...Reluctant Beauty Queens. Their reluctance has take many forms, from refusing to work for pageant sponsors to flaunting society's conventions about who a beauty queen was and what she should do and say. Some have even refused to accept the title and its responsibilities.

This essay chronicles some of the most notable of these reluctant beauty queens and will focus on two Miss USA titleholders, Miss USA 1969, Wendy Dascomb; and Miss USA 1973, Amanda Jones. Their reluctance was a direct reflection of the women's rights movement, as well as other social movements, of the 1960's and 1970's.

However, before Miss USA 1969 and Miss USA 1973, there were several reluctant beauty queens of note. And since Miss USA 1969 and Miss USA 1973, there have been a few more. This essay will take a look at these predecessors and successors as well.


The Predecessors

Two of the earliest reluctant beauty queens of note were both from the Miss America system. Their names...Bette and Yolanda.

Miss America 1937MAKING A SPLASH...

In 1937, Bette Cooper, of Bertand Island, New Jersey was selected as the new Miss America. We do not know how Bette felt about winning, but we do know that her parents did not want her to be Miss America. With her father's blessing she ran off with her "escort," Frank Off, for a week. It is reported that they went out in a small boat to avoid the public crowning. They eventually returned once the to-do had died down. It appears that she kept the title for the remainder of the year. And thanks to Bette, all future Miss America contestants were officially chaperoned by Atlantic City socialites.



Miss America 1950READ MY LIPS....

In 1950, a stunning 21 year old from Mobile, Alabama won the title of Miss America 1951. The exotic Yolande Betbeze, who stood 5-5, with brown hair and suntan complexion, was the choice of the judges. Everyone seemed pleased with the decision, except perhaps Miss Betbeze. One of her duties as Miss America was to make public appearances in the official swimsuit of the Miss America Pageant - Catalina. While it does not seem that she had anything against the Catalina swimsuit, she let it be known she would not be performing this particular task. The discussions that took place around this issue are lost to time, but we do know she stuck to her guns.

The Catalina swimsuit company was not happy about Yolande's position on the matter. However, we the fans of beauty pageants have much to be happy about! It was because of Miss Betbeze's decision to not don her swimsuit that the Miss Universe pageant was born. Catalina went out in search of a new pageant to sponsor and the good folks of Long Beach, California were waiting for them. Yolande Betbeze...read our lips...thank you.



Miss Universe 1966"I CAN NO SMILE THIS MORNING"...

Minutes after Miss Sweden, Margareta Arvidsson, was crowned Miss Universe 1966, she told the newsmen on hand that she wanted "to go home." "I can never be myself or be what I want to be as Miss Universe," she said. "I can’t go nowhere without a chaperone," she cried. She added that because of all the hard work and long hours of rehearsals, she hadn't wanted to win and didn't think any of the other girls had wanted to win, either. "If it's going to be same as it was here, I don't do it," she said, referring to the one-year job she had just landed...the title of Miss Universe.

The next day, the Miami Herald headline read, "Reluctant Miss Sweden Is Crowned Ruling Beauty of Earthly Universe." A headline from the United Press Internatinal (UPI) news serive proclaimed, "Top Beauty In Tears." The morning after her victory, when the press arrived at her hotel suite, she said, repeatedly, "I can no smile this morning."

Eventually, she did smile, and she kept the crown...and the job. But before she did, she gave the pageant officials a scare. She refused to have a constant chaperone and threatend to quit if she had to have one. She was the daughter of a sea captain, used to her freedom. Besides, before coming to Miami, she had sailed on a voyage as the only girl in a crew of 40 able-bodied seaman. The crisis endured for two days, but Universe officials acquiesced. Margareta would not be captive to a constant chaperone.


Miss USA 1969 - Wendy Dascomb

"A GREAT DEAL OF FEAR FOR OUR WORLD"...

Miss USA 1969

1969

When Wendy Dascomb, Miss Virginia of 1969 won the Miss USA title, she seemed like a great girl for the job. A statuesque blond with a dazzling smile, she was a cheerleader and the girl voted most popular in her school. When she took her victory walk that night no one could have predicted what one year as Miss USA would do to Miss Dascomb. We were to find out at the 1970 Miss USA Pageant.

1970

As was the tradition, the outgoing Miss USA was asked to make a farewell speech before the new Miss USA was crowned. Throughout the pageant, Wendy had been seated onstage with Jackie Loughery, Miss USA 1952; Maria Remenyi, Miss USA 1966; Gloria Diaz, Miss Universe 1969; and Cheryl Patton, Miss USA 1967. As soon as the evening gown competition was over, Wendy was called forth to center stage to make her speech. It was a speech that few who witnessed it will ever forget and most likely was the catalyst for all future farewell speeches to be taped in advance. Here in its entirety is Wendy Dascomb's historical farewell speech:

"Well, a year has past since I last stood on this stage. A lot's happened. A lot of...um...should I say...uh...experiences. I don't know how to explain them...but they were something. Also, I learned a lot while traveling this year...the places...the people...it...some of it made me very very happy and the rest was just sort of discouraging."

"I have a very very strong hope for the girl who's the winner this year. I hope that she can stand in this place, at this time and relate to the all the viewing public a year of beautiful and meaningful experiences rather than my year's occupation with fear...a great deal of fear for our world."

The applause followed, but it seemed nervous. As Wendy returned to her place of honor, one could not help but notice the look of shock on the face of Gloria Diaz. Wendy had just "dissed" her year as Miss USA in front of millions.

1972

Wendy Dascomb is now Wendy Long. She is married and a student at the University of North Carolina at Chapel Hill. In an interview she gave to MS. magazine in September 1972, we finally got to find out what was behind that memorable speech. Wendy was quite frank about her experience competing at the Miss USA pageant in 1969. Here are excerpts from the interview:

The Judges: "The judges were always trying to catch us unawares to see what we were really like. They really got a kick out of it. They'd go in disguise to our practice sessions in the auditorium, watching all the girls on the sly. They would wear glasses and wigs. It was like the Marx Brothers- but of course you could tell who they were."

Rehearsals: "We practiced the opening production number, and each girl practices being a semifinalist, finalist and Miss USA. So she'll know where to walk. And we are supposed to practice the Looser's Dance - that's the song and dance everybody does while the semifinalists change from their swimsuits to their evening gowns. Some girls are certain that they're going to win, or at least be one of the finalists, so they don't bother to learn it. Then here comes the night, and they don't even know how to do the Looser's Dance. That's why its always so terrible."

Miss USA 1969

The Weigh-in: (editors note - there had been a few falsie scandals in some recent pageants and in order to prevent this from happening again the following took place according to Wendy). "The girls had to be 'certified' by a handful of women connected with the the pageant. By twos, the contestants filed into a room in order to face 'Certification.' It was humiliating, just humiliating. We went in, and they told us to take off our clothes. That didn't bother my until they said to take off my panties! 'My God,' I told them, 'add an extra inch to my hips. I don't care, but not my panties.' But I had to take them off. No one ever explained why. Humiliating."

The Contestants: "They were so competitive that you could not break through that shell. You couldn't relate to each other as human being. We were in a struggle against each other. You ought to try and change clothes in front of that many critical, competitive eyes. It makes you feel ugly."

The article in MS. goes on to tell us that Wendy was no typical beauty queen. She supported Women's Liberation (our younger students may want to research this subject...), she opposed the War in Viet Nam, and had even experimented with pot. She was not afraid to speak her mind on subjects some might have thought too controversial. She challenged reporters to ask her about Cambodia instead of the Pill, and turned around questions about the morality of sex by asking in return about the morality of war and poverty.

Wendy did the job asked of her by the organization, which seemed to be endless appearances in stores dressed in a swimsuit. Of these she said, "I'd walk down the runway in these swimsuits, and I'd see all these women with rollers in their hair, their children all around them, looking at me, gritting their teeth, hating me. They had to believe there was some idealized existence, some perfect life, and that I was living it. I'd feel so much sympathy for them...they had to believe in the myth of the beauty queen. I was just another way that people use to run away from their problems, just another means of masking what is wrong with our lives. They needed the fantasy, but they hated me for living it."

The article in MS. ends with a rather sad quotation from Wendy: "I have these dreams where I'm competing and people begin to beat me. They hit me and hit me. And then I'm walking down a runway, and people begin to tear me apart; they rip my clothes and then they scratch and claw me. I wake up crying."

We do not know where Wendy Long is today, but we hope she is living a happy and fulfilling life. We now understand what she said in her farewell speech.


Miss USA 1973 - Amanda Jones

THE OLD QUEEN'S WALK...

Miss USA 1973

From the moment she came onstage at 1973 Miss USA Pageant, this young lady stood out. How could you not notice the contestant from Illinois? Dressed as Chicago's most famous gangster, Al Capone, she sported a fedora, a vintage man's jacket straight out of the roaring 1920's, and she toted a violin case. This was not your typical beauty contestant by a long shot. Her name? Amanda Jones, who would become Miss USA 1973 and the first runner-up to Miss Universe 1973.

Amanda quickly became an audience favorite and just as she made her mark at the shows opening, she closed the evening with a bang. Upon being announced as the new Miss USA, a rather shocked and very dry eyed Amanda mused outloud "You're kidding," to which Bob Barker replied, "No, I'm not kidding." And thus began the tale of a most remarkable and reluctant beauty queen.

Amanda's foray into pageants was not something she set out to do. She was an aspiring actress who did local commercials and modeling. One day while making the rounds of agents offices, an agent asked her to enter a beauty contest. Her first reaction was "no, uh-uh, never, never, never, I'll lose, how humiliating." The agent convinced her it - "...might do you good..." - and Amanda filled out the application. To her surprise, she soon received a letter saying she had been accepted as a contestant in the Miss Illinois USA pageant.

Despite efforts to get out of competing her agent saw to it that Amanda was in. The agent arranged for a Lumber company to be her sponsor, so Amanda showed up at the Miss Illinois USA pageant dressed as a lumber jack, wearing jeans and a flannel shirt and carrying and axe. To her surprise she won. Her reaction? She laughed.

Onto New York City for Miss USA. She wins again. No kidding. Oh, and she laughed again, too. No tears for her. And no towing the party line on what a beauty queen should say and do. In her first press conference, she said she supported Women's Lib and unabashedly declared she was pro-ERA (Equal Rights Amendment) and pro-choice (on abortion). She was also an anti-war activist who had lost several friends in the Viet Nam war. A few days later, in an on-air interview with a Chicago radio station, she said, "One thing I've decided to do is bust as much of the sterotyped image people have of beauty contest winners as possible."

There was always something genuinely self-effacing about Amanda Jones. No matter how hard she tried to dispel what was happening around her, she just kept winning. In another interview shortly after winning Miss USA, she was asked what it was like to be the most beautiful girl in the United States. Her response? "I'm not even the most beautiful girl in Illinois!"

Amanda took on the responsibilities of being Miss USA. But on her terms. Once, an executive of General Motors invited her to Washington D.C. to speak on the energy crisis (our younger students may want to research these topics, as well as Women's Liberation). They sent her some information on the subject prior to her appearance. She decided what they had sent her was poppycock and instead stood up and said, "The reason we have an energy crisis is because we are, industrially and personally, pigs. We have a short-term view of the resources available to us; unless we wake up to what we're doing to our air and our water, we'll have a dearth, not just a crisis." The audience was not pleased.

When she spoke before the Illinois state legislature, she wore her crown and sash, but insisted she be called "Ms."

Seemingly fearless, she went on the record as saying that she thought that U.S. President Nixon should resign and that we was a crook. As a testament to her disarming charm, she still got invited to the White House.

Her attitude and ideas won a lot of hearts and created a lot of enemies. And while she did receive hate mail, she mostly received words of praise. One fan even sent her a copy of a newspaper's birth announcements, listing five "Amandas."

Her reaction to being called a "thinking man's beauty queen?" "A lot of people seem to think I breathed life into a near-dead institution. Fine. I'm no Messiah, but I do live a lively existence."

Miss USA 1973

Part of that lively existence included travelling to Athens, Greece in July 1973 to compete for the Miss Universe title. There, in the ancient, open-air Herod Attitus theatre, she ended up as first runner-up. No kidding. And she laughed again.

Just as Amanda had won the crown, by not really wanting to be there, she would go out in a similar fashion.

In early May 1974, she penned a small article for the Chicago Tribune. In the article, she wrote, "I think I've worked my royal posterior off for every penny I've earned." She also wrote that throughout her year, she was constantly asked if she would do it again. She said, "What I ask myself is, 'Did I do any good?'" Her own answer to her own question was "Only those I have met over the last year can tell me." She also answered the other question, the one everyone else asked her. She said no, she wouldn't do it again.

And then there is the story of how she was waiting to make her farewell walk at the 1974 Miss USA Pageant when she heard over the loudspeaker backstage, "Time for the Old Queen's Walk." As Amanda promenaded down the stage, she managed to get in one last laugh. Using a gesture from the recent smash film "The Sting," she walked straight to the camera and rubbed her finger across her nose....which meant "the con is on."

Immediately after crowning her successor Miss Amanda Jones, the very reluctant beauty queen, walked to the edge of the stage and jumped off...now we are the ones laughing. No kidding.


The Successors

OVERWORKED AND UNDERPAID...

Miss USA 1990Following on the high heels of Miss USA 1969 and Miss USA 1973 was another Miss USA, Carole Gist, Miss USA 1990. Right before the 1991 pageant, she filed an $18 million dollar lawsuit against the Miss Universe pageant, charging the pageant with unfair labor practices. She said she was protecting her "civil rights."

In her lawsuit, Carole stated she had to work seven days a week, with no overtime or holiday pay, and that she did not receive all the prizes she was promised. Her lawsuit also claimed she was not reimbursed for the pantyhose and makeup she used on public appearances.

Several other former Miss USA titleholders echoed Carole's allegations. Gretchen Polhemus, Miss USA 1989, just hours after giving up the title, publically complained that she have been overworked and underpaid. Carole's attorney said it was Gretchen who had in fact urged Carole to sue the pageant. Miss USA 1988, Courtney Gibbs, was quoted as saying (about Carole's allegations of long hours), "She's not overreacting and it's not an isolated incident."

Pageant officials denied Carole's charges, saying, "We tell the delegates there are two guarantees. One is the prize package. Two, this is going to be a job...It's work."

And thus, we are now back full circle to the opening of this essay...after the tears, the roses and the crowning, it is, after all, time to get down to business. Each of the ladies profiled here faced this reality differently. Bette Cooper simply took a little more time to consider the offer. Yolande Betbeze did take the job, but decided that some changes needed to be made to the job description. Margareta Arvidsson took the position but only after tough negotiations that ended in her favor.

Wendy Dascomb Long spent a year doing a job she hated, and when her contract was up she told the world in no uncertain terms why. Amanda Jones, on the other hand, never even really wanted the job. Using the old adage, "When you have a lemon make lemonade," Amanda took advantage of her reign to redefine the image of a beauty queen and to bring some humor to a business that too often took itself too seriously.

Gretchen Polhemus and Carole Gist did the jobs required of them but in the end let it be known that they did not like the working conditions. In so doing, they may have opened the eyes of many pageant hopefuls as to the reality of this business of being a beauty queen.

These ladies may have been reluctant, but they pale in comparison to the most reluctant queen of them all...Gabriella Brum of Germany, winner of Miss World 1980. For her amazing story be sure to attend Professor Donald West's next lecture...and our second annual Miss World Master Class.


Sources:

  • Miss America: The Dream Lives On. A 75-Year Celebration. Angela Saulino Osborne. Taylor Publishing Company and the Miss America Organization, 1995.
  • "The Small World of Miss Universe." Ted Crail. TV Guide, 7/19/69.
  • "Reluctant Miss Sweden Is Crowned Ruling Beauty of Earthly Universe." Fred Bruning. Miami Herald, 7/17/66.
  • "The Beauty Queen who wouldn't." B.J. Phillips. Ms., September 1972.
  • Chicago Tribune, 5/22/73.
  • "'Miss USA' Has Views on Women's Liberation." Buffalo (NY) Evening News, 5/21/73.
  • "Miss USA." Emma Knight. In "American Dreams: Lost and Found." Studs Terkel. Ballantine Books, 1980. (note: Emma Knight is a pseudonym).
  • "An inside look at Her Majesty's reign." Amanda Jones. Chicago Tribune, 5/6/74.
  • "The thinking man's beauty queen." Charles Osgood. Chicago Tribune Magazine, 8/5/73.
  • "Beauty and the Beef." Roxanne Roberts. Washington Post, 2/22/91

PHOTO CREDIT:

  • B&W photo of Wendy Dascomb Long by Mary Ellen Mark.

SPECIAL THANKS TO:

  • Vicki Gold Levi
  • Carol Plum, The Miss America Organization
  • Maria Remenyi Cantrell, Miss USA 1966

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