The Rock’s commercial shoot for Chef Boyardee

A helicopter, a yacht, models, the Miami Heat dancers and tons of ravioli highlighted The Rock’s commercial shoot for Chef Boyardee, filmed last Thursday and Friday in Miami Beach, Florida. The spot portrays The Rock’s upscale lifestyle--with Chef Boyardee. The three-time Federation Champion walks around the beach, the pool and the yacht in his $500 shirts, looking cool while gorgeous models feed him Chef Boyardee products.

It all started early Thursday morning, around 7 AM, on the beach behind the Raleigh Hotel, where the crew was stationed. Ironically, it was cloudy and drizzling in the early morning, although the state of Florida had been sizzling for a month prior. Fortunately Mother Nature cooperated as the sun soon came out and there were no delays.

The first shoot featured three gorgeous models lying on beach chairs--next to microwaves cooking Chef Boyardee--as The Rock strolled by. In another beach scene, six Miami Heat dancers boogied to the music of hip hop pioneer Dana Dane, who performed the song "Gettin’ Chefy Wit’ It," a takeoff of Will Smith’s "Gettin’ Jiggy Wit’ It." Dane was part of the scene, as was The Rock, who once again sauntered by looking cool. One of the lines from the song: "He’s a beefy kinda guy that the ladies love a lot." (A source on the set tells us the song is a great, catchy tune that will stick in your head.)

Later, the crew moved from the beach to the pool at the Raleigh Hotel—where the dancers shook their stuff and the models from the earlier scene fed The Rock some Chef Boyardee. Although the crew had to ask hotel guests to step out of the pool during the shoot, everyone was friendly and cooperative. In fact, there were several tourists from out of the country staying in the hotel who happily snapped pictures of the "Great One."

In another part of this highly elaborate commercial, a camera was mounted on a helicopter and The Rock and the models hung out with Chef Boyardee products on a yacht. That scene, the last one of the day, was finished around 8:30 at night. Still, the shoot continued the next day, beginning at 6 AM. That day, Friday, the setting was the famous strip on South Beach. The street was blocked off for the shoot, which featured The Rock driving down Ocean Drive in an $80,000 black Porsche convertible. A model sat in the passenger’s seat, holding a can of Chef Boyardee.

The Rock was hounded by his hometown fans. He posed for pictures and signed T-shirts, dollar bills and anything else that could be written on. For the final set of scenes, the crew moved to Big Time Productions Studios and filmed several takes with seven different Miami Heat dancers, Dana Dane and The Rock. While the dancers danced and Dane sang, The Rock walked by, checking them out, as pyrotechnics blazed in the background.

The shoot wrapped up that Friday night around 6 PM, but The Rock wasn’t done yet. He participated in a still-camera shoot with Chef Boyardee, his second of the day. Pictures from those photo sessions will be used on life-sized stand ups, T-shirts, hats and other merchandise promoting Chef Boyardee. Clearly, The Rock and Chef Boyardee have teamed up for a gigantic national campaign.
A helicopter, a yacht, models, the Miami Heat dancers and tons of ravioli highlighted The Rock’s commercial shoot for Chef Boyardee, filmed last Thursday and Friday in Miami Beach, Florida.

The spot portrays The Rock’s upscale lifestyle--with Chef Boyardee. The three-time Federation Champion walks around the beach, the pool and the yacht in his $500 shirts, looking cool while gorgeous models feed him Chef Boyardee products.

It all started early Thursday morning, around 7 AM, on the beach behind the Raleigh Hotel, where the crew was stationed. Ironically, it was cloudy and drizzling in the early morning, although the state of Florida had been sizzling for a month prior. Fortunately Mother Nature cooperated as the sun soon came out and there were no delays.

The first shoot featured three gorgeous models lying on beach chairs--next to microwave cooking Chef Boyardee--as The Rock strolled by. In another beach scene, six Miami Heat dancers boogied to the music of hip hop pioneer Dana Dane, who performed the song "Gettin’ Chefy Wit’ It," a takeoff of Will Smith’s "Gettin’ Jiggy Wit’ It." Dane was part of the scene, as was The Rock, who once again sauntered by looking cool. One of the lines from the song: "He’s a beefy kinda guy that the ladies love a lot." (A source on the set tells us the song is a great, catchy tune that will stick in your head.)

Later, the crew moved from the beach to the pool at the Raleigh Hotel—where the Heat dancers shook their stuff and the models from the earlier scene fed The Rock some Chef Boyardee. Although the crew had to ask hotel guests to step out of the pool during the shoot, everyone was friendly and cooperative. In fact, there were several tourists from out of the country staying in the hotel who happily snapped pictures of the "Great One."

In another part of this highly elaborate commercial, a camera was mounted on a helicopter and The Rock and the models hung out with Chef Boyardee products on a yacht. That scene, the last one of the day, was finished around 8:30 at night. Still, the shoot continued the next day, beginning at 6 AM. That day, Friday, the setting was the famous strip on South Beach. The street was blocked off for the shoot, which featured The Rock driving down Ocean Drive in an $80,000 black Porsche convertible. A model sat in the passenger’s seat, holding a can of Chef Boyardee.

The Rock was hounded by his hometown fans. He posed for pictures and signed T-shirts, dollar bills and anything else that could be written on. For the final set of scenes, the crew moved to Big Time Productions Studios and filmed several takes with seven different Miami Heat dancers, Dana Dane and The Rock. While the dancers danced and Dane sang, The Rock walked by, checking them out, as pyrotechnics blazed in the background.

The shoot wrapped up that Friday night around 6 PM, but The Rock wasn’t done yet. He participated in a still-camera shoot with Chef Boyardee, his second of the day. Pictures from those photo sessions will be used on life-sized stand ups, T-shirts, hats and other merchandise promoting Chef Boyardee. Clearly, The Rock and Chef Boyardee have teamed up for a gigantic national campaign.

Representatives from World Wrestling Federation Home Video were also on hand both days filming behind-the-scenes footage that may be used in The Rock’s home video, due out in June. The commercials are also scheduled to pop up on television beginning in June

Representatives from World Wrestling Federation Home Video were also on hand both days filming behind-the-scenes footage that may be used in The Rock’s home video, due out in June. The commercials are also scheduled to pop up on television beginning in June.
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