Sunset Beach has been cancelled by NBC despite all of our efforts to urge NBC to give Sunset Beach longer than 2 years to gain an audience. What can we do?

At the SSBC we aim to provide the latest information of people who you should target your mail to. We suggest that you write letters, as written letters have more of an impact than E-mail. However if it is not possible to write letters then please send E-mails regularly to all the concerned parties.


The SSBC urges you to write to networks such USA, Lifetime, WB and FOX to get them to pick up Sunset Beach's contract.

Why WB or FOX?
For the most part, Spelling shows do very well on both networks, Spelling has a good relationship with both networks, and the networks care about their shows. Both networks seem interested in breaking into the daytime industry - and there are even rumors that both are interested in airing Sunset Beach as a primetime soap opera (10pm timeslot).

Why USA or Lifetime?
Both of these networks have showed interest in starting up a daytime soap opera line-up, would be interested in airing a Spelling program and are actually being pursued by Spelling.

Why Channel 5?
Channel 5 Europe is attempting to mount a Baywatch style rescue bid on its imported soap, Sunset Beach. Channel 5's head of acquisitions Jeff Ford said: "We will try to mirror what happened when Baywatch was axed in the US, and ITV and several other European partners rescued it. Sunset Beach doesn't rank that highly in the US, but it does have some value in Europe. We're looking at all the different ways of how we can continue the show. It's an irresistible, feel-good series."

Why Aaron Spelling?
He needs to know that this show is worth saving. That there will be people who are going to watch it every day. He needs to know that he is supported as well.

Why NBC?
While this is not our priority we urge you to try NBC as well, it is not the first time that a Network has brought back a show after a huge surge of letters. Famous cases such as Star Trek (which went onto a 30 year franchise), Sliders (cancelled after 13 episdes is now enjoying its 5th season) and 3rd Rock From the Sun (now also enjoying its 5th season) are all around us and it is not unheard of for a network to reverse it's decision if there is sufficient popularity.

Select A Campaign Link


USA network is one of the networks being pursued to pick-up Sunset Beach's contract. Letters should be sent to:

USA Network
100 Universal City Plaza
Universal City, Ca 91608

ATTN: Stephen Chao
President, Programming & Marketing

ATTN: David Eick
Sr. VP, Series Development

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The Lifetime Channel is also being pursued. Letters should be sent to:

Lifetime Television
2049 Century Park East
Suite 840
Century City, Ca 90067

ATTN: Kelly Goode
Head, Creative Affairs

ATTN: Allison Teicher
Director, Series

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Letters to FOX should be sent to :

Sign Petition

David Hall, Chairman & CEO -Fox Broadcasting
P.O. Box 900
Beverly Hills, CA 90213-0900

Fox Broadcasting Co.
10201 W. Pico Blvd
Los Angeles, CA 90035

ATTN: David Herzog
President, Entertainment

This person is ONLY involved with Prime Time drama. Write ONLY if you are suggesting SB is suitable for an evening Prime Time drama slot.
ATTN: Danielle Claman
Sr. VP, Drama Series Programming

Email- askfox@fox.com

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Letters to WB should be sent to :

The WB Network
4000 Warner Boulevard
Burbank, CA 91522

ATTN: Susanne Daniels
President, Entertainment

ATTN: Steve Pearlman
Sr. VP, Drama Development & Current Programming

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Letters to Channel 5 should be sent to :

Chennel 5
22 Long Acre

You can e-mail their soap pages on

Fax them on 0171-550 5678.

Visit their website at http://www.channel5.co.uk. There is a link to where you can make contact with them by filling in a short online form.

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Please write to Aaron Spelling Let him know that he should save the show and that people are there supporting him :

Aaron Spelling
CEO, Spelling Entertainment Group
5700 Wilshire Blvd.
Los Angeles, CA 90036

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NBC may have canclled SB but that does not mean they should be ignored. With a little persuasion they may change their decision. Send your letters to NBC at :

C/O: (See below)
3000 W. Alameda Ave.
Burbank, CA 91523

Address your letters C/O :

  • Don Ohlmeyer (Sr. Consultant)
  • Susan Lee (Senior VP of Daytime Programming)
  • Annamarie Kostura (VP of Daytime)
  • Paula Cwickly (Director of Daytime Programming)
  • Scott Sassa (President of NBC--West Coast)

    Bob Wright, President of General Electric
    30 Rockefeller Plaza
    New York, NY 10112

    (General Electric owns NBC)

    Email SunsetBeach@nbc.com. Let them know that they made a mistake cancelling Sunset Beach.

    Call Susan Lee's office at 818-840-7500 or 818-840-4225
    Fax Susan's office at 818-840-6000 or 818-840-4833

    State your name, why you watch and how long you've watched

    Write/Email/Call (Check the Yellow Pages under "Television Stations" and just look under the call letters for the phone number) your local affiliate and thank them for airing SB. Ask them for the ratings.
    Welcome To NBC.com...Stations and Worldwide (Note: European fans will find their affiliates in here too although you may have some difficulty)

    Phone New York #: NBC Viewer Comments Line: 212-664-4444
    Burbank #: NBC Viewer Comments Line: 818-840-4444

    Dorothy Swanson of Viewers for Quality Television urges viewers who are feeling powerless to join her national organization by writing to :
    P.O. Box 195
    Fairfax Station
    VA 22039
    (courtesy of Alyy Oops)

    Write to these magazines and talk shows.
    Master Address List (add ons include Regis & Kathie Lee and Roseanne)

    Write the advertisers, thanking them for sticking with the BEACH. Use the form letter for quick and easy copies.

  • Advertisers G-L
  • Advertisers M-N
  • Advertisers O-T
  • Form Letter for Advertisers

    Please contact SBeacher99@aol.com and join the Writing Campaign today

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    Let Aaron Spelling and the cast and crew of Sunset Beach know that the fans love them and are supporting them. It really helps the show when the cast and crew are happy and feeling as if the fans care

    Sunset Beach
    c/o NBC-TV
    3000 W. Alameda Ave.
    Burbank, CA 91523

    Or e-mail Sunset Beach

    Aaron Spelling
    CEO, Spelling Entertainment Group
    5700 Wilshire Blvd.
    Los Angeles, CA 90036

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    Show your support and join the Sunset Beach Fan Club. Information is on the Fan Club Page.

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    The SOS (Save Our Sunset) Newsletter is a newsletter dedicating iteself to helping Sunset Beach stay on the air. They participate in massive writing campaigns to the show, it's affiliates, and it's advertisers telling them how much they appreciate Sunset Beach.

    Support Our Sunset (SOS) To Subscribe: Mail HllywdChk@aol.com - put subscribe in subject line
    Frequency: Weekly

    From SOS
    "Our newsletter is designed to keep Sunset Beach on the air. We do that by writing/
    e-mailing/posting/calling/faxing advertisers, talk shows, entertainment shows, magazines, web sites, affiliates, and TPTB. We call affiliates, sign petitions, vote on the Internet, and come up with new ideas on how to get the word out. The newsletter provides addresses and important SOS-related info."

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    Soap Opera Weekly Magazine is one of the only magazines that covers Sunset Beach often. But according to them, if they do not get enough Sunset Beach fan response, they might consider not covering the show as much. This would be very bad for many people because the show needs the coverage to hook viewers in.

    If everyone writes to each magazine listed below just once a week, it would really make quite a difference. As fans of Sunset Beach and The SSBC it is your duty. Information on writing to soap magazines is as follows:

    Soap Opera Digest
    45 W. 25th St.
    New York, NY 10010
    e-mail: Soap Opera Digest

    Soap Opera Weekly
    41 W. 25th St.
    New York, NY 10010
    e-mail: Soap Opera Weekly

    Soap Opera Update
    270 Sylvan Ave.
    Englewood Cliffs, NJ 07632

    TV Guide
    Letters Dept.
    Radnor, PA 19088

    Soaps In Depth has stopped their NBC Issue. Letters Of Complaint can be sent to:

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