The cover of the NME, 3 August, 1991, had
' The Farm ' standing on the New York
shoreline holding up cartons of ' Farmers
' flavoured milk shakes... with Lee Mavers
inset, bottom right corner. The ' pixels '
effect is the way the newspaper is printed..
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PUBLICATION - N.M.E. ' New Musical Express
'
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ORIGIN - UK
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DATE OF PUBLICATION - 3 August 1991
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SUBJECT - THE LA'S
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TITLE - ' SOME MAVERS DO HAVE 'EM '
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AUTHOR - David Quantick
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CONTENT - The La's journey across the USA, talk
of future music..
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PHOTO - Tim Jarvis
The La's are sat outside a cafe in New York's Chelsea district
with their manager Rob, Tim
Jarvis and me.They are relaxing before tonight's concert at the
Marquee Club over aperitifs
when suddenly a man in a crap 60's outfit - thin lapels, horrible
old shirt, the lot - comes up to our table.
" Hey! It's The La's! " he observes, loudly. He is followed by another
man in a crap 60's suit who, bizarrely, also belows' " Hey! It's The La's!
"
Lee Mavers and his drumming brother Neil smile benignly as the first
geek says, " We're going to see you guys tonight! " while the other geek
shouts, " We paid $16! ". Guitar La Paul ' Cammy ' Cammell is absorbed
in the contents of his fingernails. Bass player John Powers has an evil
look in his eye.
" You guys are the new Beatles, right? " says Geek One, adding merrily,
" Which one's Ron McNasty ". Geek Two further adds to the comedy factor
by shouting, " Hey, is it true you guys think your record's shit? "
The La's adopt the furious silence of the deeply offended. Every
schoolchild in the world knows that The La's think that their record is
abysmal and an insult to their artistry, but it's not done to discuss it.
This has not occured to the geeks, who blather on and on. " We're
in a group - We're called The Mooks, " continues Geek One. " Bye, " mutters
Rob the manager. " We're the american La's, " says Geek Two, unheeding.
John grins and surveys Geek Two's supremely duff attire. " Yeah?
" he snorts. " Well, you'd better buy a new f---ing shirt then, la'. "
" Hey! " says Geek One. " I love your sarcastic English sense
of humour! " " Bye, " says Rob the manager, much more loudly.
The La's are in America on a tour that started in Japan, went to Hawaii
and has crossed the US in six swift but knackering weeks. With the popularity
of their self-loathed album and an MTV rotated video for ' There She Goes
', Liverpool's cheeriest band are hot properties in America; which is why
Tim Jarvis and I are in sweaty old New York to follow them around for a
few days.
We meet The La's at their soundcheck a few hours before the Geek
incident. They are standing in the street, happily mocking an advert for
the new Top single. " That song, it's ' Son Of A Preacher Man ' , " says
John. John is proud of his melody-spotting abilities. " I can put a tune
to anything,
I reckon I could make a livin' makin' medleys, " he confesses. "
Me Dad said, ' if you're going to do anything, lad, get into medley makin',
there's a great livin' there... ' "
Instead, John is about to enter a far from hygienic club across the
road from the New York Inspectorate Of Emissions (honest) and do a soundcheck.
La's soundchecks are about as dull as anyone else's so we stay only briefly.
Lee plays ' Son Of A Gun '. John plays a splendid new song of his own making
called ' Follow Me Down '.
Despite the Geek incident, the show that night is fine, ie The La's
hated it and everyone else went mental, whooped a lot, sang along to '
There She Goes ', marvelled at the self-referential perfection of
' Timeless Melody ' and agreed that the newish ' I Am The Key ' is a weird
and lovely epic. Afterwards The La's meet their American record company
to have their pictures taken pressing the flesh and then - tired but blind
drunk - we all go home because we have to go to Washington in the morning.
So far Lee Mavers has spoken but two words to me. They were " How
do? ", which is pleasant enough but isn't going to fill many pages. Now
I am in a minibus with him and we are hurtling down the New Jersey Turnpike
at 55mph together. It is a sunny, we are four hours from Washington, the
radio is playing everything from The Allman Brothers to EMF and I suggest
to Lee that perhaps we might have a chat later. Lee grimaces. " Just soak
it up, la', " he suggests. " Soak it up and do it that way. You don't need
to do an interview. " With that he leans back and discusses with Cammy
the merits of Paul McCartney's solo version of ' We can work it out ' which
is on the radio. Lee opines that it is " slack ".
My attemps to learn more of the mysterious Mavers are bounded by
the fact that he keeps falling asleep,only waking to opine on the records
on the radio. I do, however, manage to soak up that he finds reference
to masturbation in Billy Joel's ' Captain Jack ' reasonably amusing and
is quite fond of Elton John's ' Honky Cat '.
We stop for snacks at a service station and I find myself strolling
along with the affable Cammy. Cammy is keen to talk about the band's visit
to Honolulu. " We played Waikiki Beach, which is this tourist resort, "
he confides. " It was shite. It was like Blackpool. " We get back in the
bus and, after much more driving, we reach Washington, home of the White
House, Capitol Hill and the 9.30 Club. The 9.30 Club is the size of a large
sub-post office and its dressing-room contains one of the most spectacularly
libellous pieces of gossip about a pop singer I have ever seen. Curiously,
said pop singer is Lee Mavers.
Picture caption: Cammy and John re-enact the
La's supper.
The Soundcheck is brief, Lee sings ' Son Of A Gun ' and John sings
' Follow Me Down '. We check into our hotel where, to our horror, we meet
Ned's Atomic Dustbin. " Washington is groupie city, " claims one chap in
the 9.30 Club, but apart from the Neds, who have followed us, we can see
no one who might engage in rock'n'roll rumpo, so we watch The La's again.
They are fine except that Lee has taken exception to being photographed
onstage and keeps mouthing " F--- off! F--- off! " at Tim Jarvis. The set
rattles along and The La's encore with ' I Am The Key '. " This one isn't
finished, " grins Lee. " But you don't mind. "
The dressing-room afterwards is chocka. There are teenage girls who
have heard of The La's and there are teenage girls who haven't. There are
dodgy old men called Dave (ahem) who think that I am in The La's and congratulate
me on my album. And there are The La's themselves, exhibiting grace under
pressure as 40 Washingtonians grapple with Liverpool accents and say "
So how come you think your album is shit? "
Conversations bat about the room. " I used to live on snacks when
I was a kid, crisps and Ringos and stuff. I was totally hyperactive, "
reveals John. " They used to call me the Ringo Kid. "
" When it comes to what we do, whether it's for the art or just for
being in a job, " declares Neil, " it's the art that's more important.
"
" 808 State ? " says Lee. " Techno bullshit. "
" You guys are kinda like REM, " says a teenage girl. Time to go.
Picture caption: " Shit Lee!...the NME have
said we're good again! "
The night passes in the twinkling of an eye and we assemble in the
hotel lobby. Today we are going to Asbury Park, New Jersey, home of Bruce
Springsteen and something very disgusting called salt water taffy which
we shan't discuss here. And today I am in a car with John Powers to have
a chat, John being the most talkative of The La's and, indeed, a man who
declares himself to be Mr Interview.
Do The La's like America? John is philosophical.
" America's like everywhere. It's got the good, the bad and the
ugly in it, in all the cities. You can find a c--- in Blackburn, you can
find a c--- in Liverpool, you don't have to go to New York to find some
twat, like, " he declares with some accuracy. " I don't even know, it's
a bit of a blur, like. It's the longest tour we've ever done... Six weeks
is probably average for everyone else, but for us to get our act together
for a six week tour is something else, la'. "
Talking about acts being got together brings to mind a weird thing
about The La's, which is that they've been going ten years or so and yet
in that time they've managed to release just one LP. Even now their stage
set contains only five new songs. One might suspect The La's of indolence
on an ocean-going scale.
" We know that, " John sighs. " There's loads of new stuff, la'.
There's stuff we've never even done live, which is going to make it even
more exciting for us. Cammy's been getting loads of riffs, Lee's got loads
of tunes, and for me this last year an' a 'alf has been f---ing brilliant
for writing. "
We pass what seems to be the 95th Roy Rogers Snack Bar (noted for
Our unpleasantly Rubbery Hamburgers) of the day and ponder the question:
will The La's consider their second LP to be as bad as the first one? John
shakes his tousled locks.
" We had a pretty good idea of what we wanted with the first one,
" he insists, " but it was getting it across to people. Hopefully we know
what we want in the studio. You learn from your past, like. We wanna produce
it - if that's what you call it, like. we just wanna get a true representation
of the band down on record, that's all, like. "
Tricky, for despite it all, few people sound like The La's. We take
a break to listen to a Bob Dylan tape. John practises his Dylan impression.
Like Lee he is a horrendously good mimic and could give the boys and girls
on Stars In Their Eyes a run for their money. Time for another
question. Many people find The La's blend of Mersey harmonies, jangly guitar
and top tunes a touch retro.
John shrugs. " Let them. You can't please all the people all the
time. There's always going to be some c--- whingeing. I don't know what
retro means. You shouldn't deny your history, you should take it and learn
from it, but I'm living today, I'm living now. You know, I wasn't even
in the f---in' '60's. "
Our car - spookily - is travelling parallel to the tour bus. We can
see Lee Mavers sleeping.
Do The La's now have something of an image as contrary beggars?
" Some people take the wrong end of the stick. People who are sound
get on with us, they can handle a bit of this and a bit of that, they don't
get uptight, " insists John, subjectively. " But some people who come in
and meet us, we'll just pass comment, like, and they'll be freaked, they'll
think of us as arrogant bastards. There should be no problem with feeling
confident, it's just that sometimes people take it the wrong way. "
He sighs at the strangeness of the world. " That's their f---in'
problem, not ours. Anyone who knows the band knows that ... I can get on
with anyone, like. "
Picture caption: Lee ' Majors ' settles for
a big Mack.
Asbury Park is pure end-of-the-world movie set. Out by the boardwalk,
a derelict ballroom stands on the beach, supported by stilts. Half collapsed
clubs are scattered about the streets. The Asbury Park Rock'n'Roll Museum
is closed and there are no tourists here to buy the salt water taffy.
The La's are not impressed, however, so after the soundcheck ( '
Son Of A Gun ', ' Follow Me Down ' ) at the splendid Fast Lanes club, we
are taken to a bar by a friend of a friend of the band.
The locals are immensely friendly and soon we are all jiving to Bruce
Springsteen Records. By the pool table, Lee meets a cheerful man called
Rick and they become firm friends. At least, Lee keeps shouting " You just
bought yerself a can o' whup-ass! " at Rick who keeps whooping and slapping
Lee's hand.
Lee is patently in an excellent mood and the show is the best of
the past few days. The La's even encore with their wondrous Led Zeppelin
instrumental pastiche ' Swashbuckler ' and there is much backstage jollity.
" Whoop! " shouts Rick. " You guys are good! " " You just bought yerself
a can o' whup-ass! " retorts Lee.
The next morning brings grey skies, an epic breakfast on the seafront
and a chat with Lee. Lee is expansive to the max.
" America's like Birkenhead, " is his first declaration. " You never
been to Birkenhead? Check it out! " Lee's impressions of America are duly
muted. " Personally, coming to America's not a big thing. Business-wise,
it is. If we can keep the heads happy, we're laughing... We're not on our
own track at the moment, we're on someone else's, but you can use that
to get in a position to do stuff for yourself. "
" We were looking forward to going, before we came, " he concedes.
" It's been hard. Problems with the sound. The last two nights were not
so good. I couldn't hear meself sing, like. But there have been a couple
of good gigs. "
The next La's album will, Lee is insistent, be splendid.
" We're gonna do it ourselves, " he says with languid firmness.
" We're not going to let anyone else interfere with the broth and we're
gonna dish it up as we like... "
And how will that be? Lee is happy to " explain ".
" When I get this car on the road. I'm gonna put me universal hat
on, like. "
Of course. Moving swiftly along... while most pop acts are concerned
- well, obsessed - with the " direction " they are going to take on their
next album, Lee regards the sound of The La's as something that exists
outside time, space and the confines of fashion. Or, as he shrugs, " The
songs we're doing now are still straightforward. Why regress? "
Picture caption: The La's gang in town (l
to r): Cammy, Lee, Neil and John.
The r-word provokes one of the most furious outbreaks of shrugging
in the history of time.
" The people that say we're retro , they're the ones who are retro,
" raves Lee. " Something that's good is futuristic. Now's now. Why aren't
they now? Happiness is now. "
Lee - silent for so long - is unstoppable.
" We've been thrash punk, y'know, we've been places where people
like Ride have been.... We've been over that. "
So is everyone crap apart from The La's? Lee thinks long and hard.
" I like Happy Mondays. They're very good, " he decides. " It's attitude...
Attitude's where you are. "
And in the end, with The La's it does all come down to attitude.
The band may be blessed with a gnat's comprehension of what doing a press
feature involves ( Lee, for example, seems to regard having your picture
taken for an article as " posing " ). But hey! They were sociable and,
in the end, we got most of what we wanted done.
And in the end The La's make remarkable records and maybe to do that
you can't be Mr 24 Hours A Day Jollity.
" What keeps us going is memories of the future, " says Laughing
Lee, " the spirit of the thing. The flames are dampened but there's life
there. "
Are The La's crap? The La's are not crap.
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