One of the key words in play-calling represents the Quarterback drop and accompanying pass protection. This is signified by a short word starting with 'R' or 'L', depending on the direction of the drop. Each word represents a slightly different drop and pass protection. More to come...
Louie: three step drop to the left
Richie: three step to the right
Liz: five step drop to the left
Rip: five step drop to the right
Lob: seven step drop to the left, fake to RB
Rat: seven step drop to the right, fake to RB
Launch: sprint-out to the left
Rocket: sprint-out to the right