Wheaties Collectibles from the 1930's
    Wheaties collectibles from 1930 through 1939.


If the Year is underlined, click it to see that item's picture

(MOST OF THE PICTURES HAVE BEEN CONDENSED, THEY ARE ACTUALLY CLEARER THAN THEY APPEAR)

Year Sport Title Description Qty Condition
1930 ALL Advertisement "You'd Never Believe It! Whole Wheat So Alluring and Marvelous a Dish as this!"
The earliest ads from the "American" magazine.
1 EXC.
1930 ALL Advertisement "You Pay 5 Cents And You Make Your Child Love Whole Wheat". The earliest ads from the "American" magazine. 1 VGood
1930 Baseball Button 1.25 inches in diamater Wheaties "Knot Hole Gang" pinback button from the Portland Beavers. 1 Exc.
1931 ALL Advertisement "Something New, Something Marvelous in Whole Wheat!" - "Whole wheat with the gaiety of a french confection."
One of Wheaties earliest ads, April 1931. "Dill's Best magazine.
1 Good
1931 ALL Booklet "INCREDIBLY RARE 16 page booklet, "Bunnies In Wheatie-Land". A brochure designed to try and get children to eat their Wheaties. Beautiful animations and very colorful, make this an excellent Wheaties collectible!
Front cover
              Pic 1               Pic 2              Back cover
1 VGood
1932 ALL Advertisement Ad featuring General Mills NEW 10-pack cereals, with Wheaties 1 MINT
1932 Baseball Picture Book This might be the MOST sought after Wheaties item ever! A small "flip" picture book of the Great Bambino, Babe Ruth (w/envelope) 1 MINT
1932 ALL Advertisement "Second best known woman in the world": Betty Crocker & Gen. Mills ad 1 MINT
1932 ALL Order form Order form from the same book previously mentioned 1 MINT
1932 ALL Advertisement August 1932, "The American" Magazine ad with "Skippy" jumping from bed, "No More Coaxing A Child To Eat".
Coupon offer for 2 different cereal bowls for boxtops & 40 cents.
1 MINT
1932 ALL Advertisement November 19, 1932 Saturday Evening Post ad with "Skippy" eating cereal.
Coupon offer to send in for 2 different bowls for boxtops and 40 cents.
1 MINT
1932 ALL Cereal Bowl Beautiful "Skippy" cereal bowl. Coupon offer to send in for 2 different cereal bowls on Wheaties boxes.
One of Wheaties very first mail in offers. DATED. Truly a gem!!
1 Exc.
1932 ALL Cereal Bowl Beautiful "Sooky" cereal bowl. Coupon offer to send in for 2 different cereal bowls on Wheaties boxes.
One of Wheaties very first mail in offers. Truly a gem!! DATED
1 Exc.
1932 ALL Pin VERY RARE Wheaties radio promotional pin from "SKIPPY'S SECERET SERVICE SOCIETY" 1 MINT
1933 ALL Advertisement Ad offer for 2 Skippy bowls. Plastic and not ceramic (orange or green) 1 MINT
1933 All Trading Card Inserted into Wheaties boxes in 1933, #1 in a series of 12, "Skippy Doesn't Mind The Cold". 2 VGood
1933 All Trading Card Inserted into Wheaties boxes in 1933, #3 in a series of 12, "Skippy Swings The Clubs". 1 VGood
1933 All Trading Card Inserted into Wheaties boxes in 1933, #5 in a series of 12, "Skippy In Training". 1 Exc.
1933 All Trading Card Inserted into Wheaties boxes in 1933, #6 in a series of 12, "Skippy Calls On Carol". 1 VGood
1933 All Trading Card Inserted into Wheaties boxes in 1933, #7 in a series of 12, "Skippy Hits A Homer". 1 VGood
1933 All Trading Card Inserted into Wheaties boxes in 1933, #8 in a series of 12, "Skippy Strikes 'Em Out". 1 VGood
1933 All Trading Card Inserted into Wheaties boxes in 1933, #10 in a series of 12, "Skippy Brushes His Teeth Daily". 1 Good
1933 All Trading Card Inserted into Wheaties boxes in 1933, #12 in a series of 12, "Skippy Warms Up". 2 Exc.
1933 Baseball Advertisement Babe Ruth advertisement on the back outer cover of "The American" magazine from August 1933.
Still attached to the entire mag. Send 2 boxtops for a free Babe book.
1 Exc.
1933 Boxing Advertisement Jack Dempsey advertisement in "Better Homes and Gardens" from 1933. Send in 2 boxtops
and get a free autographed Jigsaw puzzle of the heavyweight champ.
1 Exc.
1934 ALL Advertisement A testimonial from Lou Gehrig.
July 1934 Ladies Home Journal ad, "What to do about the child who hates cereal."
1 Exc.
1934 ALL Train American Flyer Pre-War "0" guage tinplate WHEATIES boxcar. These were offered on boxes of Wheaties by sending in 2 boxtops.
One of the RAREST Wheaties items you will ever find!
1 Good
1934 Baseball Advertisement Jan, 1934, Saturday Evening Post ad, "Mother! Don't force your child to eat a hot cereal." 1 VG
1935 ALL Advertisement Magazine advertisement with Shirley Temple. Send 2 Wheaties boxtops for a scalloped royal blue
"occasion dish" w/ Shirley Temple's image on the bottom. Beautiful ad!!
1 Ex.
1935 ALL Advertisement 16" X 22" Poster advertisement with Shirley Temple. Send 2 Wheaties boxtops for a scalloped royal blue
"occasion dish" w/ Shirley Temple's image on the bottom. Beautiful ad!!
1 Ex.
1935 ALL Bowl Royal blue glass "scallopped occasion dish" w/Shirley Temple's image imprinted on bottom of bowl.
Send 2 Wheaties boxtops to GM for this special offer
1 MINT
1935 ALL Pitcher 4" cobalt blue pitcher w/ Shirley Temple's picture and signature. Send in 2 Wheaties boxtops for this beauty! 1 MINT
1936 Football Game "THE BIG 10 FOOTBALL GAME" Includes game board, pieces, instruction booklet, and original mailing envelope. A VERY RARE item. 1 MINT
1937 All Bus Ticket October 21, 1937 punched bus ticket from the Como-Harriet bus line company. On the back of ticket, there is an ad asking you to watch "ST. PAUL BASEBALL GAMES", under the sponsorship of Wheaties, broadcast over WTCN. 1 Exc.
1937 Baseball Advertisement Saturday Evening Post magazine advertisement. Bernie Bierman pictured as well as Andrew Kerr,
Sheldon Beise, Loretta Turnbull, Vern Oech, Arnold Herber, Ellsworth Vines, and more....
1 Exc.
1937 Baseball Advertisement Saturday Evening Post magazine advertisement. Joe Dimaggio pictured as well as Pepper Martin,
Arky Vaughn, Lenore Wingard, Lefty Grove, Jane Fauntz, and Bob Feller.
1 Mint
1937 Baseball Advertisement Saturday Evening Post magazine advertisement. Lefty Grove pictured as well as Joe Dimaggio, Mell Ott,
Bob Feller, Jimmie Fox, Tony Manero, Ellsworth Vines, and more....
1 Exc.
1937 ALL Advertisement "Winter....Summer....The Whole Year Round.... Here's the Tempting Dish That Furnishes Necessary Heat Energy" ad. 1 MINT
1938 ALL Advertisement June 1938 magazine advertisement, "You'll want this nourishment for your family." 1 Exc.
1938 ALL Advertisement Jack Armstrong's Explorer Telescope offer. Purchase 2 boxes of Wheaties and receive this telescope that magnifies
2 1/2 times, from your local grocer. Very colorful and beautiful!
1 Mint
1938 Baseball Advertisement August 6, 1938 "The Saturday Evening Post" full magazine with brilliant back cover of Joe Dimaggio,
"I Can't Sock Em Out On A Skimpy Breakfast!"
1 Exc.
1938 ALL Advertisement "Mother - Here's that New UNCOOKED HEAT-ENERGY BREAKFAST ad. 1 MINT
1939 ALL Advertisement "Here's a hearty Breakfast of Champions to help you get things done" ad from Feb 1939. 1 MINT


I will entertain any and all trade offers for the Wheaties items listed above. I am fond of my collection, and would like to add to it, even if it means trading items that I already have in my possession.


Updated July 27, 2006


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