1940

Wheaties Collectibles from the 1940's
Wheaties Collectibles from 1940 through 1949.

If the Year is underlined, click it to see that item's picture

(MOST OF THE PICTURES HAVE BEEN CONDENSED, THEY ARE ACTUALLY CLEARER THAN THEY APPEAR)

Year Sport Title Description Qty Condition
1940 All Lapel Pin Beautiful merit pin from 1940. Stands about 1" tall and 3/4" wide. Passed out to a General Mills employee for service in the company? 1 Mint
1942 All Advertisement Saturday Evening Post ad from '42 depicting a machine-gunner with a bowl of Wheaties pictured. "You are in service too- Are you physically fit?" 1 Mint
1942 All Advertisement Mr Mitchell is only "half there" because he didn't eat his Wheaties! 1 Mint
1942 Badminton Book "How To Improve Your Badminton." A Wheaties Sports Federation book on the rules of the game, and how to improve your badminton skills. 72 page booklet that originally sold for 50 cents. 1 Mint
1942 Baseball Advertisement Joe Dimaggio September 15, 1941 Wheaties cereal ad from TIME. 3/4 page ad in b/w. 1 Mint
1943 All Advertisement THE OPEN ROAD mag from April, 1/2 page ad in b/w. 1 Mint
1944 All Air Cobra
Airplane Originally designed in 1944, this exact replica model airplane (American Bell P-39 "Airacobra") from WWII, is still sealed in it's original package. 1 Mint
1944 All Gruman
Airplane Originally designed in 1944, this exact replica model airplane (American Gruman "Hellcat") from WWII, is still sealed in it's original package. 1 Mint
1944 All Japanese
Airplane Originally designed in 1944, this exact replica model airplane (Japanese Aichi D3A "Val") from WWII, is still sealed in it's original package. 1 Mint
1944 All Japanese
Airplane Originally designed in 1944, this exact replica model airplane (Japanese Zero) from WWII, is still sealed in it's original package. 1 Mint
1944 All Japanese
Airplane Originally designed in 1944, this exact replica model airplane (Japanese Nakajima 01-MK1) from WWII, is still sealed in it's original package. 1 Mint
1944 All Mustang
Airplane Originally designed in 1944, this exact replica model airplane (American P-5ID Mustang) from WWII, is still sealed in it's original package. 1 Mint
1945 All Advertisement General Mills full color ad during the war, promoting cereals that are rationed. 1 Mint
1945 All Advertisement Saturday Evening Post ad featuring granny in a pair of boxing gloves. " 1 Mint
1945 All Book "Want To Be A Nieghborhood Champion?" A 29 page instructional booklet on improving any neighborhood games skills. Book #14 in a series of 14 booklets distributed by Wheaties that year. 1 Exc.
1945 Baseball Book "Want To Be A Baseball Champion?" A 29 page instructional booklet on improving your baseball skills. Book #2 in a series of 14 booklets distributed by Wheaties that year. 1 Very Good
1945 Basketball Book "Want To Be A Basketball Champion?" A 29 page instructional booklet on improving your basketball skills. Book #3 in a series of 14 booklets distributed by Wheaties that year. 2 Very Good
1945 Basketball Book "Want To Be A Basketball Champion?" FOR GIRLS A 29 page instructional booklet on improving your basketball skills. Book #9 in a series of 14 booklets distributed by Wheaties that year. 1 Very Good
1945 Football Book "Want To Be A Football Champion?" A 29 page instructional booklet on improving your baseball skills. Book #1 in a series of 14 booklets distributed by Wheaties that year. 1 Very Good
1945 Softball Book "Want To Be A Softball Champion?" A 29 page instructional booklet on improving your softball skills. Book #7 in a series of 14 booklets distributed by Wheaties that year. 2 Exc.
1945 Swimming Book "Want To Be A Swimming Champion?" A 29 page instructional booklet on improving your swimming skills. Book #4 in a series of 14 booklets distributed by Wheaties that year. 1 Exc.
1945 Track/
Field Book "Want To Be A Track & Field Champion?" A 29 page instructional booklet on improving your skills. Book #12 in a series of 14 booklets distributed by Wheaties. 1 Exc.
1946 All Advertisement Magazine ad commemerating the "2nd Best Known Woman", Betty Crocker. 1 Mint
1946 Baseball Advertisement July 27, 1946 "STRONG ARM STUFF!" Eat your Wheaties & be like this guy!. 1 Exc.
1946 Golf Advertisement Saturday Evening Post ad, two golfers with Wheaties on board! 1 Exc.
1946 Tumbling Book "Want To Be A Tumbling Champion?" A 29 page instructional booklet on improving your tumbling skills. Book #17 in a series of 17 booklets distributed by Wheaties that year. 1 Exc.
1947 All Advertisement "Win 1 of 1,112 Radio-Phonographs." Sweepstakes ended Dec. 29, 1947,
entry blank included w/ad. 1 Mint
1947 All Advertisement Cereal ad touting the Mini 10-pack cereal assortment from General Mills. 1 Mint
1947 Baseball Advertisement June 15, 1947 ad of Boston Red Sox hurler, David "Boo" Ferris, with family. 1 Exc.
1947 Baseball Advertisement September 1947 TRUE COMICS with ad of St. Louis Cardinals slugger Stan "The Man" Musial. 1 Exc.
1947 Biking Entry form Wheaties Bike Contest. Entry form for a Columbia Bicycle. Winners judged on originality. 4 Mint
1948 Baseball Advertisement Stan "The Man" Musial shown in 4 different scenes with his family in a Wheaties ad from TIME magazine in a black and white and color, half page ad from September 18, 1948 1 Mint
1948 Football Advertisement "Wheaties Kicks Off Breakfast"... All Time All-American football player promotes
Wheaties in a 1938 ad with Red Grange 1 MINT
1948 Tennis Ring Plastic Jack Kramer (tennis) Ring inserted in Wheaties boxes, VERY HARD TO FIND! 1 Mint
1949 Baseball Advertisement Tommy Holmes (Boston Braves pitcher) enjoying Wheaties with 15-month old Tommy Jr. in a full page color ad from LOOK magazine dated September 13, 1949 1 Exc.

I will entertain any and all trade offers for the Wheaties items listed above. I am fond of my collection, and would like to add to it, even if it means trading items that I already have in my possession.

Updated July 27, 2006

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Year	Sport	Title	Description	Qty	Condition
1940	All	Lapel Pin	Beautiful merit pin from 1940. Stands about 1" tall and 3/4" wide. Passed out to a General Mills employee for service in the company?	1	Mint
1942	All	Advertisement	Saturday Evening Post ad from '42 depicting a machine-gunner with a bowl of Wheaties pictured. "You are in service too- Are you physically fit?"	1	Mint
1942	All	Advertisement	Mr Mitchell is only "half there" because he didn't eat his Wheaties!	1	Mint
1942	Badminton	Book	"How To Improve Your Badminton." A Wheaties Sports Federation book on the rules of the game, and how to improve your badminton skills. 72 page booklet that originally sold for 50 cents.	1	Mint
1942	Baseball	Advertisement	Joe Dimaggio September 15, 1941 Wheaties cereal ad from TIME. 3/4 page ad in b/w.	1	Mint
1943	All	Advertisement	THE OPEN ROAD mag from April, 1/2 page ad in b/w.	1	Mint
1944	All	Air Cobra Airplane	Originally designed in 1944, this exact replica model airplane (American Bell P-39 "Airacobra") from WWII, is still sealed in it's original package.	1	Mint
1944	All	Gruman Airplane	Originally designed in 1944, this exact replica model airplane (American Gruman "Hellcat") from WWII, is still sealed in it's original package.	1	Mint
1944	All	Japanese Airplane	Originally designed in 1944, this exact replica model airplane (Japanese Aichi D3A "Val") from WWII, is still sealed in it's original package.	1	Mint
1944	All	Japanese Airplane	Originally designed in 1944, this exact replica model airplane (Japanese Zero) from WWII, is still sealed in it's original package.	1	Mint
1944	All	Japanese Airplane	Originally designed in 1944, this exact replica model airplane (Japanese Nakajima 01-MK1) from WWII, is still sealed in it's original package.	1	Mint
1944	All	Mustang Airplane	Originally designed in 1944, this exact replica model airplane (American P-5ID Mustang) from WWII, is still sealed in it's original package.	1	Mint
1945	All	Advertisement	General Mills full color ad during the war, promoting cereals that are rationed.	1	Mint
1945	All	Advertisement	Saturday Evening Post ad featuring granny in a pair of boxing gloves. "	1	Mint
1945	All	Book	"Want To Be A Nieghborhood Champion?" A 29 page instructional booklet on improving any neighborhood games skills. Book #14 in a series of 14 booklets distributed by Wheaties that year.	1	Exc.
1945	Baseball	Book	"Want To Be A Baseball Champion?" A 29 page instructional booklet on improving your baseball skills. Book #2 in a series of 14 booklets distributed by Wheaties that year.	1	Very Good
1945	Basketball	Book	"Want To Be A Basketball Champion?" A 29 page instructional booklet on improving your basketball skills. Book #3 in a series of 14 booklets distributed by Wheaties that year.	2	Very Good
1945	Basketball	Book	"Want To Be A Basketball Champion?" FOR GIRLS A 29 page instructional booklet on improving your basketball skills. Book #9 in a series of 14 booklets distributed by Wheaties that year.	1	Very Good
1945	Football	Book	"Want To Be A Football Champion?" A 29 page instructional booklet on improving your baseball skills. Book #1 in a series of 14 booklets distributed by Wheaties that year.	1	Very Good
1945	Softball	Book	"Want To Be A Softball Champion?" A 29 page instructional booklet on improving your softball skills. Book #7 in a series of 14 booklets distributed by Wheaties that year.	2	Exc.
1945	Swimming	Book	"Want To Be A Swimming Champion?" A 29 page instructional booklet on improving your swimming skills. Book #4 in a series of 14 booklets distributed by Wheaties that year.	1	Exc.
1945	Track/ Field	Book	"Want To Be A Track & Field Champion?" A 29 page instructional booklet on improving your skills. Book #12 in a series of 14 booklets distributed by Wheaties.	1	Exc.
1946	All	Advertisement	Magazine ad commemerating the "2nd Best Known Woman", Betty Crocker.	1	Mint
1946	Baseball	Advertisement	July 27, 1946 "STRONG ARM STUFF!" Eat your Wheaties & be like this guy!.	1	Exc.
1946	Golf	Advertisement	Saturday Evening Post ad, two golfers with Wheaties on board!	1	Exc.
1946	Tumbling	Book	"Want To Be A Tumbling Champion?" A 29 page instructional booklet on improving your tumbling skills. Book #17 in a series of 17 booklets distributed by Wheaties that year.	1	Exc.
1947	All	Advertisement	"Win 1 of 1,112 Radio-Phonographs." Sweepstakes ended Dec. 29, 1947, entry blank included w/ad.	1	Mint
1947	All	Advertisement	Cereal ad touting the Mini 10-pack cereal assortment from General Mills.	1	Mint
1947	Baseball	Advertisement	June 15, 1947 ad of Boston Red Sox hurler, David "Boo" Ferris, with family.	1	Exc.
1947	Baseball	Advertisement	September 1947 TRUE COMICS with ad of St. Louis Cardinals slugger Stan "The Man" Musial.	1	Exc.
1947	Biking	Entry form	Wheaties Bike Contest. Entry form for a Columbia Bicycle. Winners judged on originality.	4	Mint
1948	Baseball	Advertisement	Stan "The Man" Musial shown in 4 different scenes with his family in a Wheaties ad from TIME magazine in a black and white and color, half page ad from September 18, 1948	1	Mint
1948	Football	Advertisement	"Wheaties Kicks Off Breakfast"... All Time All-American football player promotes Wheaties in a 1938 ad with Red Grange	1	MINT
1948	Tennis	Ring	Plastic Jack Kramer (tennis) Ring inserted in Wheaties boxes, VERY HARD TO FIND!	1	Mint
1949	Baseball	Advertisement	Tommy Holmes (Boston Braves pitcher) enjoying Wheaties with 15-month old Tommy Jr. in a full page color ad from LOOK magazine dated September 13, 1949	1	Exc.