Mirror

Concept:
I had to combine various elements into one unified ad, a raffle promotion for a prominent Davao City, Philippines newspaper. The primary elements here are the prizes, which are Philips appliances. But there are other elements too such as the list of prizes, the mechanics, the coupon, the promo title, the logo of the promoter, the logos of other sponsors.
     I used people to grab attention, to guide the reader's eye and to make the ad pleasing. (Imagine the ad without these kids.) I also used pale yellow background graphics of a winding road for the appliances and a circle for the top right coupon.
     To soothe the eye, I added a landscape photo of Davao City at the bottom. I also used the swish graphic from an ongoing Philips campaign and I cropped the landscape to join it. The logos of the minor sponsors I let float on the landscape.
     It also helped that I designed the promo logo on top left, for the sun image sets the stage for the road and the landscape.