De La Salle University  
marketing management flowchart Marketing Management



View the Marketing Management syllabus

COURSE DESCRIPTION

The program is designed to develop students for entrepreneurial or corporate work in marketing management and for them to be trainable for higher responsibilities in the same firm. The students are taught the theories and concepts in the classroom, and then they are given training on the practical aspects of the various areas of marketing by exposure to actual work situations through assignments in organizations (either for profit or non-profit). Students are assigned to research on specific marketing topics, and their findings through interviews with marketing practitioners are presented in class. Finally, the students are able to integrate all their learnings in the major courses in Practicum Program where they work for 300 hours (during their last term) in a firm earlier qualified and approved by the department. For this purpose, a final paper in the form of a Marketing Plan, a Service Plan or a Research Study ensures that the graduate in the Marketing Management Program is prepared to undertake managerial type of marketing work here in the Philippines or in the Asia-Pacific region.

GENERAL OBJECTIVES

The proposed major program aims to provide manpower to the advertising or advertising-related industry shall offer marketing communications companies particularly advertising agencies a dedicated, properly trained, skilled, and value oriented advertising professional who can work in the area of account management, creative, production, media, and marketing services. The experiential skills the student will undergo shall hopefully minimize the huge cost of training an unprepared advertising employee. The program's graduates shall be the university's contribution to the roster of talents the industry constantly looks for.

Junior Entrepreneurs Marketing Association

JEMA. The professional organization of Marketing students.

Junior Entrepreneurs Marketing Association

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Marketing Department
LS 321 Bldg., De La Salle University-Manila,
2401 Taft Avenue, Metro Manila
Tel. no. 5244611 to 20 local 136