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did you said smart?
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the smart car by MCC
(daimler-Benz/smh)
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smart
cereals, smart car, smart cards, why is it that everything is becoming smart?
Is it marketing
that's becoming smarter? the message is simple: if you buy smart you are
smart. Yet one wonders if the mass consumer is as smart as the products they
are consuming. Smart products are enhanced products, to help the consumer
think less. They are intelligent. The smart car for example, contains an
on board computer to help the driver drive, navigating the consumer in and
out of complex situations. Cereals aren't intelligent but contain all the
necessary ingredients to make you feel better, to help you think. Smart cards
enable the consumer to carry a credit card like file of their vital data:
medical record, bank account information, even DNA details. So while you
eat your smart cereal in your smart house or while you review your smart
card in your smart car, ponder this question: are you really smarter?.
tgv
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