Dark Dog

http://www.darkdog.com/
 

FIRST IMPRESSIONS:

Catches your attention with the sound of a beast when you open their web site.
First image that comes up is that of a car race, so it tells you that Dark Dog is involved in sports.
The theme of the web page is very consistent, it seems that Dark Dog is heavily involved with sports.
Consistency in color – all yellow, like the packaging of the product.
Detailed information about the product and its ingredients.

Very easy to use – at all times there is a column on the left of the page indicating all the pages of this web site.
There are many links related to sporting events – mostly car racing.
Easy to find any information related to Dark Dog – from distributors to sporting events.

Even though the bottom of the page says the site has been updated Jan 20/2000, there is no sporting events listed for 2000, all the information is from 1999 ore even 1998.
There are also pictures from what seems to be a concert tour sponsored by Dark Dog, but again it is for 1999.

When clicking on “Energy tour 1999”, it only gives you lots of pictures, but no information on what Energy tour 1999 is, where it was, etc.
The web site does not tell you where Dark Dog is available.

Many links to sporting events, mostly car racing.
Detailed information about the product, and its ingredients.
News regarding sporting events.
Feedback page is well organized.
Lists addresses, telephone numbers and e-mail addresses of all the distributors in different countries.

Strong connection to the sports car racing. They are sponsoring many major car racing events, maintaining their presence close to their target market.
Regularly updated page with posters of cars and races. Keeps the target audience coming back for more.
News about upcoming car racing events, again keeps the target audience coming back.

You cannot purchase the product over the Internet, so there is no need for secure methods of payment.