Gatorade

http://www.gatorade.com/

FIRST IMPRESSIONS:

Complex web site with lots of information related to the product and sports.
Intense use of color, seems very energetic, at first painful to the eyes.
Some graphics are not good quality, due to the black background.
Very interactive – you can play sports games, sports trivia, etc.
Professionally designed with no mistakes or glitches.

Easy flow, there is a site map on the left of the screen at all times.
Easy to find any information regarding Gatorade product, and it is very detailed
Lots of information about sports legends such as Michael Jordan, Mia Hamm, Mark Martin and Peyton Manning.

All the information on this web site is up to date. There are no dates however, so it could be old, but there is no way of telling.

There is almost too much information on this web site, to go through it all. It might become boring after a while.
Some graphics appear to be low quality due to the black background.
No links to any other web sites – not even sports related ones.

Detailed information about the product, its uses and its ingredients.
News regarding sporting events.
Feedback page is well organized.
Frequently asked questions page.
You can order any Gatorade product through this web site.

Interactive games keep you interested and stay longer on their web site. They also make you keep coming back.
Good use of celebrity endorsements for this energy drink – the best in their field: Michael Jordan, Mia Hamm, Mark Martin and Peyton Manning. It makes people believe they are so good because of Gatorade.
If you want to give them some feedback on this web site, their form is designed to get consumer information (who visits the site, age, favorite sports, how often they use the product, etc.). Effective to build a consumer database.

They explain that their web site is very secure to use credit cards. They do offer other methods of ordering (1-800 number and by mail – money order), in case their customers are wary or leaving their credit card number.